Covert Persuasion with Presuppositions – Stressed Words and Phrases
The AMAZING power of presuppositions
This is another article in a series on linguistic presuppositions, those powerful language patterns that can easily give you the persuasive power of a Jedi Knight.
Today’s pattern is stressed sentences, or stressed words within a sentence. Although they can be used in written form, with boldface type, they are much more powerful in person.
Here’s how they work. You take your idea that you’d like to persuade the other person, and place a commentary adjective in front of it, and simply say the sentence. When you combine a commentary adjective, (amazing, wonderful, fantastic) with some voice stress, and some obviously happy facial expressions, the rest of the sentence has a much better chance of being wholly accepted as true.
Idea = exercise is the best way to lose weight.
Sentence:
I think it’s AMAZING that exercise is the best way to lose weight because all you really need is a few minutes every morning.
The results you get from just a little bit of exercise are truly AMAZING.
You can get some really AMAZING weight loss results form just a few minutes of exercise every day.
Idea = dollar cost averaging is a simple way to consistently grow wealth in the stock market.
Sentence:
I just read this AMAZING article that showed how much money you can make by this AWESOME technique called dollar cost averaging.
My friend showed me ASTOUNDING proof of how he made tons of money through dollar cost averaging.
Idea = presuppositions will skyrocket your persuasion skills
Sentence:
The AMAZING thing about presuppositions is not how powerful they are, but how simple they are to learn.
I’ve gotten such FANTASTIC sales results once I started using these simple things called linguistic presuppositions.
Now, I don’t know how many AMAZING discoveries you’ll find regarding these POWERFUL patterns, perhaps you’ll drop in a comment to let us know of the FANTASTIC things you can imagine doing with them in the future.
