Conversational Hypnosis With The Milton Model – Lack of Referential Index
One Can Learn These Patterns Easily
The Milton Model is a fantastic set of language patterns and communication strategies that you can use to conversationally hypnotize your friends, increase your sales, or just improve the overall effectiveness of your communication.
Today’s pattern is the “Lack of Referential Index” pattern, and is very simple, and very hypnotic. It causes your listener or reader to “go inside” and fill in the blanks with their own experiences, imaginations, and guesses.
The referential index that you are deleting in this pattern is a specific group of people or things. Normally, when refer to a specific group or a specific person, we first name them, and then later refer to them in the conversation with a pronoun. I saw John, and he said “hi.” The “John” is the referential index, and the “he” is the pronoun that refers back to it once the referential index has been identified.
When you use a pronoun without first identifying the referential index, the listener will have to guess or make assumptions about who you are referring to. And whenever somebody guesses or makes assumptions, they are filling in the blanks based on their own experience. And when they do that, they are supporting your ideas with their own imaginations.
Frequently words like “one,” and “people,” can do the job well.
Some examples:
One can learn these patterns very quickly.
One can become more influential with only a couple of these patterns.
One can easily double their sales revenue by simple application of these patterns.
People can learn new things easily.
People can find ways to improve themselves that they weren’t aware of before.
Since I haven’t said who “one” is or who “people” are, then you’ve got to come up with your own imaginations, which means you are tacitly agreeing with these ideas, supported by your own imaginations.
Another way to use these is to actually specific a couple of people, or groups, and then use only one pronoun later. When you do this, your listener will have to figure out which person you are referring to. This takes up brain processing time, as well as allowing them to choose whichever one suits them the best. In order to do that, they’ve actually got to process all possibilities.
I saw speaking with my cousin Julia yesterday about my niece, Rebecca. We were talking and Rebecca walked into the room, which was strange because she was supposed to be at ballet practice. So anyway, the three of us were standing there, and she said that she wanted to get some ice cream, but she said that the ice cream shop had closed down. Something to do with termites. After that they got into a big argument about which ice cream flavor was best, so I left. I prefer chocolate, and they don’t.
In the above example, some of the pronouns are clear, and some aren’t. For the ones’ that aren’t you’ve got to “try them out” with each person to see which one makes the most sense.
This pattern is also responsible for the infamous “they,” that seem to know everything.
(They say you should always learn more, and reading this blog on a daily basis is a great example.)
When you use this with “one,” or “people,” it’s a great, quick way to deliver an idea that will likely be accepted by your listener without too much questioning. When use this with simple pronouns that don’t clearly refer to any one particular previously mentioned noun, you can create some pretty good hypnotic effects, setting up your listener to receive some pretty good ideas.



[...] you’ve read the article on “lack of referential index,” that works fantastic here. You can pepper your extended quotes story with lots of pronouns [...]
I still don’t get how this helps to hypnotize someone. Okay, they fill in the blanks, and they guess to some extent, but don’t we do that all the time?