Conversational Hypnosis with The Milton Model – Nominalizations
Your Learnings Are Fantastic Discoveries Of Your Potential
Greetings, and thanks for stopping by. This is another article on the Milton Model, the powerful set of language patterns and communication strategies that can skyrocket your effectiveness into the stratosphere.
Today’s pattern is on “Nominalizations,” and has a very hypnotic effect when used properly. The good news is that to use them properly is very easy, and you’ll be able to make some pretty good “hypnotic” statements by the time you finish reading this.
A “nominalization,” or sometimes referred to under the category of “abstract nouns,” (link to a big list here) is any noun that isn’t a physical thing. If you can use it grammatically as a noun, but you’d be hard pressed to paint a picture of it, or pick it up and toss it out the window, when it’s a nominalization.
These work because whenever we used words in language, we have to use words that are generally agreed upon by everybody in our society. We can’t just go around making up words (unless you happen to be John Lennon, or Shakespeare, who both contributed quite a few new words and phrases to the English language), so you are stuck using words that already exist.
When you use nouns, people will generally do a quick check internally so they know what noun you are talking about. This is incredibly fast, and well below conscious awareness.
When you refer to or use nouns like “red bicycle,” or “angry gorilla,” or “pink umbrella,” people will generally use very little processing time to figure out what you’re talking about, and they aren’t very hypnotic by nature.
But when you start talking in nominalizations, they brain has to take a lot more time to process them.
The reason is that nominalizations are very vague, and mean different things to most people. For example, your definition of the following words will likely be different than anybody else:
Education
Success
Achievement
Learnings
Realizations
So whenever you drop these into a sentence, your listener or reader will have to spend a little bit of time trying to come up with their own definition. This does two things. One is that it takes more time than normal (although still likely below conscious awareness). The other is that since they are using their own definitions, they are covertly and unwittingly going along with what you are saying, since they are using their own, private definitions of the words you are using.
A way to take this a step further is to use a couple of nominalizations in a cause/effect (X causes Y) or complex equivalent (X means Y) statement. This will require a lot more processing time. If you create statements that most people will find some internal evidence of being true, then you’ve got a great way of inducing that hypnotic “huh?” in people while they are listening to you.
If you use too many of these in a row, you will start to sound like some new age crazy person talking about the coming reptilian revolution. But when you switch in and out of “hypnotic language” your listener will fall in and out of trance during your conversation, and you can present your ideas, or move their emotions with much less conscious resistance.
For example, if I said:
The learnings you will receive from this seminar will lead to fantastic realizations that can cause you to experience a series of awakenings which will deliver you to a new paradigm of reality engineering.
This is too vague, and too non-sensical, and likely won’t be very effective. However, if you take a couple of these nominalization based cause/effect statements, and surround them with normal “everyday” speech devoid of any “hypnotic technology,” they’ll slip right in, and they will sound much more believable.
For example:
One of our best selling products is a DVD home study course on investing in the stock market. It covers the history of the stock market, the rules and regulations, as well as some basic strategies on how to successfully invest. Some of our clients were a little wary of studying something new, as they hadn’t really been to school in a long time. But once they understood that not only education, but repeated education can lead to useful realizations that can cause amazing understandings on how financial markets work, they were able to later apply those understandings and subsequently make some serious money with our products. In fact the education our products provide you is far better and much more applicable than any knowledge you may have received in school, as many of our earlier clients are now happily retired, much earlier than they would have been able to had it not been for our products.
When you think about how you can apply this knowledge, in your daily life, I’m sure you can see now the information here can really be helpful in creating fantastic discoveries.
Some people use these language patterns for sales, some personal development of self and others, and some just for fun. One truth about these language patterns is that their versatility and flexibility allow you a wide range of applications that are limited only by your imagination. And when you think about how applying your imagination can lead to startling and wonderful results, you can really begin to appreciate your potential.
