This is another article in a series on linguistic presuppositions, powerful language patterns that you can use to easily and conversationally influence others to your way of thinking.

Today’s pattern is quite simple, and if it were a magic trick, it would rely heavily on mental misdirection. The pattern is called “Contrary To Expectation” and basically involves use the word “should.”

They kind of put the listener or reader into a mental bind, and force them to implicitly agree with your message or idea, as they will be focusing on the logic of the statement. By themselves, these aren’t all the powerful, but can be peppered throughout your message here and there to drop your idea, or variations of it several times throughout the conversation.

For example, with the idea of “exercise is the best way to lose weight,” there are several ways to use this.

Should you not understand why exercise is the best way to lose weight, I’d be happy to explain it to you.

If you say the above, and they don’t respond, they’ve tacitly agreed with the idea. If they actually ask for an explanation, the implication is that once you explain why, they will accept the idea.

If you should decide you’d like to lose weight in the easiest way possible, then I’ll show you a simple exercise program.

This one mentally binds them up so they have no real choice but to accept the idea.

Idea = dollar cost averaging is the best way to make money in the stock market.

If you should not understand why dollar cost averaging is so incredibly lucrative, then I can explain it to you if you’d like to make an appointment.

If you should decide you’d like to find the easiest, safest, and simplest way to make money in the stock market, I can explain dollar cost averaging to you.

If you should wonder why so many people have found it so easy to grow wealth consistently, and with no real effort, I’d be happy to explain the concept of dollar cost averaging to you.

Idea = presuppositions are the easiest way to conversationally influence others

If you should wonder how useful these patterns can be, just imagine a future where you could easily persuade others with only a few minutes of conversation.

If you should think that linguistic presuppositions are only for easy and effective conversational persuasion, just think of how well you’ll be able to deflect manipulation once you learn these powerful strategies.

If you should think that these presuppositions are only useful one at a time, wait until you read further blog posts where I’ll show you how to combine them in ways that will make virtually any message or idea you have irresistibly attractive to your listeners.

Today’s lesson on linguistic presuppositions, those powerful language patterns that you can use to easily and powerfully persuade others, is another doozy.

Logically, then send the listener in a quick time distortion combined with what in sales they call the “takeaway.” Then, all of a sudden, there they are in the present with a huge opportunity to get what they seemingly just lost, and all they have to do is to believe whatever it is you are trying to persuade them!

Sounds cool, right?

The pattern today is called the Counterfactual Conditional Clause, or clauses that are in the Subjunctive Tense. Both mean talking about something that isn’t true, as if it were.

If I were tall, I would play basketball.

If I saw a UFO, I would take a picture.

The actual definition of the Subjunctive is rather vague. The basic definition is talking about something as if it were true, even though it is unlikely that it is.

The way to use this in persuasion is take the idea you’d like to persuade your listener of, put it into a conditional clause, put it in the subjunctive, or counterfactual voice, and finally, put it in the past tense.

For example, first lets create a conditional clause:

If I go out to dinner, I’ll eat chicken. (Eating chicken is dependent upon going out to dinner.)

Now we put it in the subjunctive, or counterfactual voice:

If I went out to dinner, I’d eat chicken. (Eating chicken is dependent on going out to dinner, but it’s not likely to happen.)

Now put it in the past tense.

If I had gone out to dinner, I could have eaten chicken. Since it’s in the past tense, all my chances of eating chicken are gone, so I feel like I’ve missed out on something.

For persuasion, lets use the previously used examples:

Idea = exercise is the best way to lose weight

If you had started a simple exercise program a month ago, you could have lost about ten pounds by now.

Hearing this makes it sound as if the person in question has missed out on losing ten pounds. And since losing something of value is highly persuasive, they would be much more likely to start an exercise program than if we’d said:

If you exercise, you’ll lose weight.

Idea = dollar cost averaging is the best way to make money in the stock market

If you had started a simple dollar cost averaging program five years ago, with only as little as 50 dollars a month, you could have generated a huge bank account by now, which could have given you an easy cushion against any unemployment that may come the future.

Now it sounds like we’re really missing the boat, and we’d better sign up for whatever investment plan is offered to us, so we can get back that money that we didn’t make in the first place. We don’t even question the idea that dollar cost averaging is the best way to make money in the stock market.

Now just imagine now, how powerfully persuasive you’d be today if only you’d started studying these amazing language patterns only a couple years ago.

You could have been able to influence more people, close more sales, and been the center of attention at every social gathering. Just talking to people could have been an interesting experiment in covert mind control, as you would have had the power by now to walk up to any stranger, any place, and strike up a simple conversation and within moments literally having them eat out of your hands.

Not only that, but you would have been impervious to manipulation, as you could have been able to see people with less than noble intentions a mile away, and would have quickly been able to dismantle their efforts at verbally tricking you.

What you do now, of course, is up to you. But some people decide that learning these patterns is a skill that can powerfully influence all areas of your life to affect positive changes in the lives of others.

Linguistic presuppositions are incredibly powerful language patterns that you can use to easily persuade others through simple conversation. This is another article in a series of how to do just that.

Today’s pattern is the use of “Change Of Time Verbs and Adverbs.” These are very powerful because they can be used to conversationally invoke the power of time distortion. This is a powerful hypnotic technique.

To get how powerful this is, think of something your purchased, something that you are very happy with, but were a bit reluctant to plot down your credit card or sign the contract. But then something happened when you took whatever it was into your possession. You started thinking about all the cool ways you could enjoy whatever it was you just bought. There was a quick mental shift from worry to excitement.

When you use time distortion, you can create this mental shift rather easily. If you’ve ever undergone hypnosis for some personal change work, they sometimes do something called “future pacing.” You imagine yourself out in the future, with your problem solved, and imagine how much better life is. You can then take those positive feelings from a hallucinated future and bring them back in the present to help create the change your after.

Kind of like the “Planet of the Apes” series of movies. The talking apes came back to the present from the future, left a talking ape baby, who started the whole race of talking apes. There was no future without the present, but there was no present with the visit from the future.

When you use time distortion, you bring back good feelings from the future, on the other side of whatever obstacle you are facing, back into the present to create the future that you just imagined.

You can use this conversationally with words like “Begin, Stop, End, Continue, Start, Proceed, Already, Yet, Still..” etc.

For example, when I want to convince somebody that exercise is the best way to lose weight, I can say something like the following:

Once you realize that exercise is the best way to lose weight, you will continue to enjoy many other benefits such as better sleep, higher self-esteem, and even better posture.

Many people have already discovered that exercise is the best way to lose weight, and they are continuing to reap the benefits.

When you start to exercise on a daily basis, you will continue to be surprised at just what an effective method it is to lose weight.

Similarly, with dollar cost averaging being a good way to make money in the stock market:

When you start a dollar cost averaging program with our firm, you’ll begin to understand, as so many others have already done, that this is without question the best way to consistently make money in the stock market.

Despite the many people that have already grown their accounts through simple dollar cost averaging, there are still people who haven’t yet discovered this powerful investment strategy.

Now, I’m not sure what your exact plans are for persuasion. Maybe you’ve already decided how you are going to use these powerful patterns, or maybe you are beginning to understand that this is just the tip of the iceberg as far as how versatile and powerful these patterns can become for you.

Whatever you do decide to use these for, you will continue to amaze yourself with just how skillfully you already know how to use them. In fact, you’ve perhaps already begun to notice yourself using these patterns in more and more amazing ways.

This is another article on linguistic presuppositions, those powerful yet covert language patterns that you can use anywhere, anytime and persuade and influence others through simple, relaxed conversation.

Today’s pattern is “Quantifiers.” These are simply words like “only, even, except, just.” They can be used to create additional support for your idea, and make it much easier to make your subtle suggestion believed as fact by your listener.

These are commonly used (subconsciously) in a negative form. I remember once long ago, I sold insurance. I was in a sales meeting in a woman’s home, and I asked her occupation. She replied “housewife,” and I repsponded back (as I was hopefully filling out an order form) “Oh, just a housewife?” My attempted implication was that she seemed smart and professional, so I assumed she had some kind of a career. I didn’t consider that saying “just a housewife” also implied that being housewife was not a noble vocation in and of itself. As if there was something more to life than being a housewife.

This, of course, offended her, and I didn’t make the sale. Whenever people use the word “just” or “only,” we frequently are covertly passing judgement on that which is on the othe side of “only.”

Oh, so you are “only” dating?
Oh, so you “only” want a non-alcoholic drink?
Oh, so you “just” have a two year degree?
Oh, so you “just” want coffee, no cake for dessert?

The key to using these in a positive and persuasive way is to “minimize” things that are limiting. Limit the limitations, so to speak. Instead of using these words to “miniminze” other peoples decision and accomplishments, use them to “minimize” the limitations on the benefits of your suggestions. This requires the use of a negative, e.g. “not only,” “not just,” “not, merely,” etc.

Examples:

Exercise is not only about losing weight, it can also give you better posture, help you sleep at night, and drastically improve your self esteem.

Dollar cost averaging is not only a means to increase your wealth over time in the stock market, it is a way to put your investments on auto pilot, so you have more time to enjoy the things you really like.

Presuppositions are not only helpful in selling and persuading, understanding can help you to understand the real intentions beneath the words use by others, which can dramatically improve the communication in your relationships.

Or you can use these to minimize the efforts they need to put in to get the favorable results based on your suggestion.

Except for a few minutes in the morning, you won’t have to do anything to reap the benefits of exercise, as your bodies metabolism will start to do the work for you.

Except for a few minutes a week, dollar cost averaging is a virtual automatic investment strategy that will make you money on autopilot, even while you sleep.

Except for the time it takes to read this blog once every couple days, you are likely already using presuppositons several times a day, and all it really takes is awareness of people talking around you to spot how powerful they are.

And presuppostions are not just for giving you powerfully persuasive language skills, they are about opening up true communication with the people you truly care about, allowing you to communicate on a level more intimate that you may have thought possible.

This is another article in a series on how you can use linguistic presuppositions to easily and naturally persuade others to your way of thinking. Linguistic presuppositions are sentences that on a logical level are very hard to argue with. When you combine several of them together, their persuasive power can be extremely difficult to resist, so be careful not to make anybody think or do something they will later regret.

Today’s topic is the pseudo cleft sentence. Similar to the cleft sentence, but slightly more powerful. The basic pattern is this:

What (idea1) is (idea2)

Where idea1 and idea2 are phrases of varying lengths. The best way to use these is to set it up so idea1 is a positive outcome that your listener or reader will likely enjoy, and idea2 is the cause of idea1, of which you are trying to persuade your audience.

A couple examples

Idea1 = nice, slim, sexy body, drawing the attraction of members of the opposite sex

Idea1 = daily exercise

Sentence:

What will give you an incredibly slim body that will get you more attention than you’ve ever thought possible is simple daily exercise of only a few minutes.

Idea1 = money, (lots and lots of it)

Idea2 = dollar cost averaging

Sentence:

What will get you wealth that consistently grows on its own is the simple practice of dollar cost averaging.

Idea1 = powerful persuasion skills

Idea2 = linguistic presuppositions

Sentence:

What will absolutely skyrocket your persuasion skills so that you can pretty much sell anything to anybody are linguistic presuppositions.

You can juice these up a little bit by prefacing the beginning “What” with some commentary adjectives or adjective phrases:

It’s amazing that what will create a stunning body is simple daily exercise.

It’s funny that most people don’t know that what gives most expert salespeople their massive closing ratios are these simple things called linguistic presuppositions.

It’s absolutely incredible that what can set you up for a comfortable retirement is simple dollar cost averaging.

It’s amazing that what will give you incredible insight into human language, so that you can not only persuade others with ease, but also know when other people are using these powerful skills to try and manipulate you, is reading this blog on a daily basis for more and more information.

This is an article in the series on linguistic presuppositions. Linguistic presuppositions are powerful language patterns that can dramatically increase your ability to persuade others.

Today’s lesson is on the subordinate clause of time pattern.

A subordinate clause is when one idea in a sentence is linked to, or dependent on another idea in the same sentence. A subordinate clause of time links when temporally, or according to time. When one thing happens, another thing will automatically happen. Commonly used time words are, when, after, as soon as, once, before, prior, while, yet, etc.

Consider the difference between the following two sentences:

If I go to the store tonight, I’ll buy some apples.

And

When I go to the store tonight, I’ll buy some apples

In the first sentence, the “buying apples” part is dependent upon “going to the store,” but the “going to the store” part is not a done deal. Maybe I’ll go, maybe I won’t. Maybe it’s dependent upon something else that I haven’t mentioned.

On the other hand, the second sentence, going to the store is assumed to happen, no mater what. It has already been decided. And buying apples, which is dependent on going to the store, is already decided as well.

The best way to use this pattern is to use the thing, or idea, you are intending to persuade your audience to think or do, in the place of “going to the store,” in the above example, and then put something that most people would generally desire, in the place of “buying apples” in the above example.

Let’s look at a couple of examples:

Persuasive idea = dollar cost averaging is a good investment strategy

Generally desired outcome = make money

Linking words = (as soon as, after, once, since)

As soon as you realize that dollar cost averaging is really the best investment strategy out there, you’ll understand how easy it is to consistently make money.

Persuasive Idea = presuppositions are powerful

Desired outcome = able to easily persuade others conversationally

Linking words = after, as soon as, once

After you really appreciate how powerful presuppositions are, you’ll find that persuading people through regular conversation can become second nature.

Persuasive Idea = exercise is the best way to lose weight

Desired outcome = increased attention from the opposite sex

Linking words = as soon as, once, after

Once you understand that the easiest way to consistently lose weight is with a few minutes of exercise everyday, you’ll be surprised to notice all the additional attention you’ll be getting from (men/women/boys/girls).

You can also flip it around, and use before, prior and other words, and simply reverse the sentence.

(Before/Prior) + (desired outcome) + (intended persuasive message)

Before he started getting all kinds of massive attention from girls at school, he understood that exercise is the best way to lose weight.

Prior to making so much money in the stock market on a regular basis, he read a book explaining why dollar cost averaging is the best investment method there is.

Before he became the best salesperson at his company, he really took the time to master linguistic presuppositions, so that he could easily skyrocket his sales.

Now, I don’t know what it is you’d like persuade others to do, maybe you’re in sales, maybe you’d like to increase your social skills, or maybe you’d just like to feel more powerful and in control of the conversations you find yourself in. Whatever the reasons are, once you really take the time to learn and practice these presuppositions on a regular basis, you’ll really see an improvement not only in that particular area of your life you’d like to improve, but in many other areas as well.

This article is part three in a series on using presuppositions to covert persuasion and influence. Presuppositions are one of the most powerful yet least known about methods of influence. They work by constructing a sentence that pre supposes certain things (of your choice) to be true, things that your listener or reader will not question.

Today’s topic is in the category of simple presuppositions, and is another form of noun. If you recall previous examples, we’ve covered simple nouns, names, and pronouns. Today’s nouns are of the “generic noun phrases,” or noun phrases (two or more words describing a noun) that stand for a whole class, usually people.

Like the previous examples, this won’t do you much good on it’s own, but it’s usually a good idea to take it slow when learning something new, to make sure you get the fundamentals down, so later on you can use more complex patterns much more easier and more natural.

OK, lets see some examples:

Leading doctors agree that exercise is good for health.

Top Financial Advisers recommend investing the same amount of money in the stock market every month to achieve the best long-term results.

Great companies have always known that continually developing new products is key to consistent profits.

In the above examples, “leading doctors,” “top financial advisers,” and “great companies,” are all examples of a generic noun phrase. Of course you could say “convicted felons,” “successful dictators,” or “top rated snipers,” but that might give your listeners or readers the wrong impression about your message, unless you were trying to persuade somebody NOT to do something.

Convicted felons know that once you successfully commit your first crime, it’s almost impossible to stop until you end up in jail.

You might say that to a group of high-risk kids, for example.

Usually, however, you are trying to persuade somebody to do something, rather than not do something. In this case, it’s best to choose a class that sounds somewhat authoritative on whatever topic it is you are persuading, to give your ideas some kind of “social proof,” or “authority.”

Later, when we get into more advanced, complex presuppositions, you’ll see how this one technique can be a powerful “anchor” on which to hang other techniques in your speech or copywriting that can greatly enhance your persuasive efforts.

So the pattern for generic noun phrases is:

(Adjective) + (group of authoritative sounding people)

Top scientists
Leading financial advisors
Highly regarded personal trainers
Weight loss specialists
Leading dieticians

Etc.

Next we’ll talk about one more “simple” kind of presuppositions before moving into the more powerful (and fun) “complex” kind.

The more techniques we learn, the more interesting and powerful combinations we can come up with.

This is a continuation of the series on presuppositions, and how you can use them to powerfully enhance all of your persuasive efforts to mindboggingly amazing levels of influence.

Today’s pattern is another one in the “simple presupposition” group. Names and pronouns. Similar to the noun pattern, (as names are of course nouns) they presuppose existence when they are used.

Consider the following sentence:

Mr. Jones decided that this product was the best among all that he considered.

You may wonder about why he made that decision, you may be curious about all the other products he considered, but you wouldn’t likely wonder whether or not Mr. Jones existed.

How about this one:

Shelly mentioned that this summer is going to be really hot.

Once again, you may dig into your memory for your own references regarding summer predictions, or your own experiences during hot summers, but you wouldn’t likely question whether or not Shelly exists.

On the other of the coin are pronouns. Pronouns like he, she, they, refer to people, either mentioned before, or assumed to be understood. Simply by using them, people will presuppose some person or group of persons exists. And once you’ve got an imaginary person or group of people, you can attribute all kinds of things to them.

Consider the following:

They say the best way to make money is to provide real value to people.

You would probably search for similar “truisms” in your memory, or you may consider how you can give value to people so that you could make money, but you wouldn’t likely question whether or not “they” exist.

This pattern, specifically using pronouns, doesn’t do much by itself. For example if you said, out of the blue:

He says that the best time to invest in the stock market is right before an election.

You wouldn’t likely be thinking about the markets, or elections, rather you’d probably be wondering who “he,” was. And after that point, “he” would be the focus of your thinking, which would defeat the purpose of using covert persuasive techniques.

Once we start getting into more complex presuppositions, and start combining them together, you can see how powerful they can be.

Check back for more updates, and please leave a comment if you have any questions, or requests. I’d be happy to oblige.

So what do you do when you suddenly find yourself lost? That’s what happened to me once. I heard from a friend of a friend about this magnificent party, and he’d heard from another friend some convoluted directions to get there. Both of us, and the friend, had only been living in the area for a few weeks, so it was pretty obvious what was going to happen. They were going to go straight after work, which was about 6 PM, while I had to work until a couple hours later.

I remembered the directions as best as I could, and decided I’d figure out how to get there on my own. It didn’t take long before I had no idea where I was, no idea where I came from, and no idea how to get back home.

I had a really interesting experience a couple of weeks ago. I had just moved to a new city, and a new apartment. I mean new for me, as well as a new building. Everything was new and modern and really cool. I had spent a few hours driving to this new town from my old town, which involved driving over this huge bridge (several miles long) since my previous apartment was on this big island. A really big island.

So there I was, about to drift off to sleep, when an idea hit me. I had spend all day packing moving, unpacking and setting things up in my new place, I looked around at my new familiar surroundings, and I predicted I would wake up in the morning and experience a few moments of absolute disorientation. When you look around and for brief moment, you don’t know where you are, how you got there, or the last few things that happened before you found yourself in your particular situation.

That has only happened to me a couple times, all after waking up in a strange place. Probably the most pronounced event was a night of heavy, um, entertainment after a Who concert. I woke up in my friends house, and for about five or ten seconds (which is a long time to have no clue where you are or how you got there) of complete discombobulation.

But as I lay in my apartment a couple of weeks ago, I looked around at my new furnishings, and actually predicted I would wake up in the morning and draw a complete blank for the first few moments.

And when I woke up, just as I thought, I drew a complete blank. But here’s the cool part: Before I remembered where I was and how I got there (moving and driving over the bridge) I remembered predicting that I wouldn’t remember, only then did I remember everything else.

It was like back in the old days of when they had to bootstrap the first computers. They had these giant machines that ran off of punch cards, and they had no memory at all. They didn’t have enough memory to turn on all their systems.

So the guy who was using the computer had to feed it a punch card that was only to tell the computer how to turn itself on and get started, and how to read the other punch cards. Once that “memory” was loaded into the computer, then you could stick other, more complicated, punch cards into the machine so it could finally be able to do what you wanted it to.

We take all that for granted, as all of our computers today are pre programmed with complex operating systems and software that makes virtually every machine plug and play. There’s a reason Bill Gates is one of the richest dudes on the planet.

That was a truly odd sensation, waking up in a strange looking around in complete and utter cluelessness, and then remembering that I wasn’t going to remember anything, and then starting to remember everything else.

And when I finally figured out enough to back track to someplace familiar, I was able to use that familiarity to backtrack to a road that I actually knew. And from there finding my way was home was easy. I had given up on going to the party (which I later heard wasn’t all that exciting, anyway) long ago.

No matter how far off track you get, your brain will always find ways to get back to what is familiar. That seems to be an underlying prime directive of our brains. Familiarity.

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I used to have this friend that had a particular skill. It wasn’t anything that was going to make him rich, or famous, but it was really fun to watch. The interesting thing was that whenever he tried to purposely do it, like think about it beforehand, it never was quite as amusing.

It even was less funny to watch, and more obviously forced, when there was a group of people, and somebody mentioned this particular skill, and then everybody turned and expected him to turn it on right on the spot. He wasn’t a shy guy, so he never melted under pressure or anything, but it seemed to be much more spontaneous whenever he just launched into this particular behavior without any prompting, and kind of riffed off of himself. Especially when it happened at a party or something when there were plenty of people around, and they were completely taken by surprise.

I was reading this article the other day about something called a pattern interrupt. This is something from NLP that goes way back. What is likely the most taught, or talked about, or referenced example is the handshake interrupt.

Milton Erickson, the famous hypnotherapist invented this, mostly by trial and error. He would walk up to somebody, stick out his hand, and right in the middle of the handshake, he would suddenly shift into hypnotist mode, and pretty soon the person would be standing there staring at his or her hand.

The way it works is like this. The brain is a very lazy organ. Perhaps lazy is the wrong word. The brain is a very efficient organ. It doesn’t want to waste a bunch of energy figuring out the same things over and over. The brain likes to find patterns, so that it doesn’t have to expend a lot of energy. Most people are surprised when they find out that the brain burns over twenty percent of your daily energy. So it makes sense it wants to make things as efficient as possible.

So the way it does this is it looks for patterns whenever possible. Like when you first learned how to open a door, you pretty much knew how to open all doors. And when you first learned the alphabet, you could read any font, regardless of how esoteric or flowery it was.

If your brain had to stop everything, and spend all its energy trying to relearn how to open a door every time, then you wouldn’t get much accomplished.

One of the reasons, according to many evolutionary biologists, for the reason of our powerful brain was because we had to develop all kinds of complex social skills as we evolved on the African plains. So a large part of our brain goes into reading body language, and trying to decide who to trust and who we can take advantage of.

So it makes sense that patterns involving other people are very important to the brain. Once we figure out certain behaviors that we do over and over again, it can potentially save a lot of energy.

Meeting somebody for the first time is one of those patterns. If you can imagine what it would be like if we had to invent ways to get to know somebody every single time we met somebody new, it would be an extraordinary burden on our brain. Meeting somebody for the first time is extremely important, because how accurately we judge them can have a profound effect on our future safety, especially when you consider what it was like back in the caveman days.

If you made the wrong impression about somebody, perhaps thinking if they were harmless when they were really a wolf in sheep’s clothing, it could be devastating later on. So when you meet somebody for the first time, you need as much brainpower as possible to “feel them out,” so to speak. Which makes the handshake interrupt very powerful.

The automatic portion of the handshake, where you respond by sticking out your hand when somebody sticks out there, grab it and pump it a few times, and say the automatic “My names Jack, nice to meet you, nice to meet you too…” is rarely given any conscious thought.

So when Erickson would stop right in the middle of the handshake, people were completely thrown off balance. The mind is do entrenched in the automatic behavior that there is a complete and total shutdown of all thought for a few moments as the “targets” tried to figure out what was going on. And during this brief window, Erickson would see how much he could get away with.

A typical interaction would go like this:

Erickson (sticking his hand out) “Hi!”
Mark (Responding with his hand) “Hi.”
Erickson (freezing the handshake in the middle) “Nice to meet you my name is….”

And then he’d quickly grab the other guys hand with his non shaking hand, gently turn it and lift it so the other guy was staring at his palm. He would do this in less than a second.

“..as you look at your hand you can start to wonder about all those things you’ve forgotten, and you’ll be surprised how easy it is to stand here and think of all those wonderful things…” or something similar, that would take up as much of the guys brain CPU as possible.

Then he would walk away and leave the guy staring at his hand.

I think the reason my friend was so funny when he was so spontaneous, was that everybody was busy caught up in their pre-programmed “behavior” and they would be shaken when he started to act out his bizarre behavior. If you take any popular joke, a key element is something that is completely unexpected, especially if the joke is a play on words or something, and delivers a punch line that completely shakes up the imagine that you were led to automatically think.

The old Groucho Marx joke comes to mind:

“Last night I shop an elephant in my pajamas. How he got into my pajamas I’ll never know.”

Or the famous linguistic example of ambiguity:

“Time flies like an arrow. Fruit flies like a banana.”

I’m sure you can think of many others.

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