We humans fancy ourselves as highly evolved animals that have rational minds, advanced language, arts, society, culture and a host of other advanced technologies. We don’t like to think of ourselves as irrational creatures that are at the mercy of ancient evolutionary hot buttons.

The truth about us, however, is that we are far more susceptible to seemingly innocuous external factors than we’d care to admit.

There have been seven demonstrated elements, or influence hot buttons, that we, unfortunately, have a hard time resisting. When they are effectively combined, either by design or by accident, they can cause us to buy useless gadgets like pet rocks, or go bezerk and follow a dictator and stand by while millions of innocents are put to death.

It also caused our ancestors to live long enough to reproduce, and pass on their genes that made them susceptible to this kind of influence to us.

This can be good news if you are a salesperson, or in need of some skills of influence. It helps to know what these are so you can both use them to persuade others, and to defend against them when you find yourself doing or buying something that you wouldn’t normally do.

This article will be a brief overview of these six elements, and each one in particular will receive further examination in a further post.

All six of these are described by Dr. Robert Cialdini, PhD, in his book “Influence, Science and Practice.” It is a must read no matter your profession or position in life.

These are not theories, based on some esoteric branch of psychology. These are laws of influence that have been ascertained by careful, scientifically designed social experimentation.

These Laws of Influence are as follows:

Reciprocity

When somebody does something for you, you will feel an unconscious desire to repay the favor. This can be exploited when somebody gives you something that you don’t really want, or need, and then later asks you for a favor. When this happens, it is almost impossible to reject the request.

Authority

The more authority somebody has, the more persuasive their message will be. If some homeless guy on the street tells you to buy gold, you’ll likely ignore him. However, if Warren Buffet buys a 15 second TV commercial, and tells you to buy gold, there will be a lot of people buying gold. Same message, different source.

Social Proof

Safety in numbers. When in doubt, look to the crowd for guidance. Humans are highly social animals, and depend largely on the group in order to make our decisions. Much more than we’d like to admit. If you see one guy standing on the corner staring up at the sky, you’ll look at the guy and wonder what’s wrong with him. If you see ten guys standing there looking up in the sky, you’ll stare up into the sky.

Scarcity

The scarcer something is, the more valuable it is. If you go to the DVD store, and there are fifty copies of the latest movie, it may seem interesting, it may not. But if all fifty copies save one have been rented out, you’ll be much more inclined to rent the one that’s left before you miss your chance.

Comparison and Contrast

Our judgments on the value or other attribute of something is largely influenced if it is compared to something similar. That fifty-dollar bottle of wine may seem too expensive, but not when the only other bottle of wine on the menu is $350.

Commitment and Consistency

We are much more likely to follow through with an action, or hold to an opinion, when we make a public statement to that effect. Jury trials where each juror actually verbally states his or her vote last much longer than jury trials that use the secret ballot system. Once people make a public statement of opinion, they are generally resistant to change it.

Liking

We are much more prone to believe an idea or suggestion when it comes from somebody we identify with, or like on a personal level. Waiters who discreetly tell the customers which menu items are overpriced receive much higher tips. The customers feel they are getting special, personal treatment.

Stay tuned for an in depth look at each influence factor. You’ll learn how to use them in sales and persuasion, and defend against them in life.

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This is another article on linguistic presuppositions, those powerful yet covert language patterns that you can use anywhere, anytime and persuade and influence others through simple, relaxed conversation.

Today’s pattern is “Quantifiers.” These are simply words like “only, even, except, just.” They can be used to create additional support for your idea, and make it much easier to make your subtle suggestion believed as fact by your listener.

These are commonly used (subconsciously) in a negative form. I remember once long ago, I sold insurance. I was in a sales meeting in a woman’s home, and I asked her occupation. She replied “housewife,” and I repsponded back (as I was hopefully filling out an order form) “Oh, just a housewife?” My attempted implication was that she seemed smart and professional, so I assumed she had some kind of a career. I didn’t consider that saying “just a housewife” also implied that being housewife was not a noble vocation in and of itself. As if there was something more to life than being a housewife.

This, of course, offended her, and I didn’t make the sale. Whenever people use the word “just” or “only,” we frequently are covertly passing judgement on that which is on the othe side of “only.”

Oh, so you are “only” dating?
Oh, so you “only” want a non-alcoholic drink?
Oh, so you “just” have a two year degree?
Oh, so you “just” want coffee, no cake for dessert?

The key to using these in a positive and persuasive way is to “minimize” things that are limiting. Limit the limitations, so to speak. Instead of using these words to “miniminze” other peoples decision and accomplishments, use them to “minimize” the limitations on the benefits of your suggestions. This requires the use of a negative, e.g. “not only,” “not just,” “not, merely,” etc.

Examples:

Exercise is not only about losing weight, it can also give you better posture, help you sleep at night, and drastically improve your self esteem.

Dollar cost averaging is not only a means to increase your wealth over time in the stock market, it is a way to put your investments on auto pilot, so you have more time to enjoy the things you really like.

Presuppositions are not only helpful in selling and persuading, understanding can help you to understand the real intentions beneath the words use by others, which can dramatically improve the communication in your relationships.

Or you can use these to minimize the efforts they need to put in to get the favorable results based on your suggestion.

Except for a few minutes in the morning, you won’t have to do anything to reap the benefits of exercise, as your bodies metabolism will start to do the work for you.

Except for a few minutes a week, dollar cost averaging is a virtual automatic investment strategy that will make you money on autopilot, even while you sleep.

Except for the time it takes to read this blog once every couple days, you are likely already using presuppositons several times a day, and all it really takes is awareness of people talking around you to spot how powerful they are.

And presuppostions are not just for giving you powerfully persuasive language skills, they are about opening up true communication with the people you truly care about, allowing you to communicate on a level more intimate that you may have thought possible.

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Once I was on this backpacking trip with a friend of mine. We’d planned this trip out for a few weeks, and had been really looking forward to it. It wasn’t a loop trip, which meant that we had to find somebody to drop us off at the trailhead, so that when we came out a week later our car would be there. We had decided to hike over this pass that was relatively tough, so we had to get in shape physically.

We also had to plan for a bit of cross-country, off trail hiking. We only had so many days off of work, and the particular semi-loop we wanted to do was a bit of a stretch. It was feasible given our time frame, but we would have had to hike quite a few miles every day, which wouldn’t have given us much time for fishing.

Our guidebook listed a “shortcut” that cut across a small pass, and saved us about ten miles of hiking. It seemed, (like most things do) good enough on paper, so we figured we’d give it a go.

Only when we got to the “shortcut” it involved walking over this huge field of large boulders. And when I say huge field, I mean like three or football fields huge. And the boulders were between the size of your desk, and your car. And, it was slightly up hill. Not only that but every third or fourth boulder would “move” slightly when you stepped on it, sometimes a little, sometimes a lot.

About a third of the way through this “shortcut,” I looked up to see my friend just barely within shouting distance ahead of me. Suddenly I started to feel anxious. What happened if I slipped on one of these unstable boulders and snapped my ankle? I might slip into a crevice between them and who knows how long before anybody found me? As I was carrying about a fifty-pound pack, each step was becoming more and more dangers. I looked up at my friend, and back down to the dirt trail below, which was still within view.

“Hey” I shouted. I waited. I shouted again. Finally my friend turned to look.

“I’m going around!” I wasn’t sure if he heard me or not, but I went back down toward the dirt trail. I wasn’t looking forward to hiking the extra ten miles around the next set up mountains, but it seemed better than possible snapping ankle.

What happened after that is something I’ll never forget.

Once I went on this date with a girl. It had taken me quite a while to get up the courage to ask her out. Finally I did, and she happily agreed. I figured I’d impress her with my culinary knowledge, and take her to a Vietnamese-French restaurant. The only place where I’d actually eaten snails, er, escargot. I had everything planned out. Next to this restaurant was a pretty decent cafe, and they were all within a few miles of her apartment. I had everything planned. I’d pick her up, take her to this nice restaurant, we’d walk over to the cafe, and I’d impress her with my stimulating conversation skills, and then take her home. If I were lucky she’d ask me in for a cup of coffee. (Whatever that means.)

I picked her up, told her all about how wonderful this restaurant was on the way there. Only when we got there, the place was gone. Burned to the ground. She looked at me with a, “now what?” look on her face.

I had this roommate in college who was a computer programmer. I always wondered why those guys would spend all night long programming, and typing in code. I never really understand how to program, despite taking a class in BASIC while I was in high school many years ago.

He explained that a programmer has to plan for all possible events, and come up with a way for the software to handle everything. He was trained well by his professor. He would write some code, present it to his prof, and the prof would do all kinds of things that he hadn’t expected, in order to crash the program. His particular favorite was to randomly type in as many keystrokes as possible, until the program just froze.

All the students in his class quickly learned that because you never know what is going to happen, you have to plan for everything, and then test it out. No matter how much you plan, there are still things that can come up that you didn’t expect, so you need to go back and program that into the software as well.

Biologists will say that the reason that the human species is so incredibly prolific is that we are incredibly flexible. You can travel to any remote corner of the world, any environment, any food source, and there’s a chance that humans have no only lived there, but thrived there. Caves, cliffs, houses made from ice, deserts, rainforests. We seem to have some incredibly rich and complex circuitry programmed into our collective human brain that makes us incredibly responsive to whatever happens.

An evolutionary biologist will tell you that just like my roommate kept presenting his computer program to his professor over and over again, every generation of humans has produced an iteration slightly better equipped than the previous.

A theologian or a deist will tell you our Creator endowed us with such incredible circuitry simply because that’s who She is.

Of course, my own personal circuitry seemed to be taking the night off, as I stared back at my date, for a while, and then just figured we’d skip the restaurant, and go straight to the café. They have food at café’s, right? The date didn’t come out as planned, in large part because I didn’t have a plan B, nor did I check with the restaurant (e.g. make reservations like any normal person would have), or at least drive by the place to make sure it was still there.

And when I came back down to the dirt trail, and started walking, it really started to sink in. I was all alone, in the middle of the wilderness, with no cell phone, and no way of communicating with anybody. Since we hadn’t planned on taking the long way around, we hadn’t purchased any maps or checked out any guidebooks for that particular area. I only had a couple of large mountain peaks as my guideline, and a trail that may or may not fork off into other trails. I basically had two large mountains to my left, that I had to walk around, and not only find the meadow that was between them, but find my friend who would be hopefully be waiting for me.

It took me about six hours to finally meet up with my friend again, and I was physically and emotionally exhausted. Luckily, the contour of the mountains and the meadow, and also the fact that there was a decent spring running up the middle made it fairly straightforward.

But during those six hours, I had some pretty interesting conversations with myself. Something I shall never forget.

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So what do you do when you suddenly find yourself lost? That’s what happened to me once. I heard from a friend of a friend about this magnificent party, and he’d heard from another friend some convoluted directions to get there. Both of us, and the friend, had only been living in the area for a few weeks, so it was pretty obvious what was going to happen. They were going to go straight after work, which was about 6 PM, while I had to work until a couple hours later.

I remembered the directions as best as I could, and decided I’d figure out how to get there on my own. It didn’t take long before I had no idea where I was, no idea where I came from, and no idea how to get back home.

I had a really interesting experience a couple of weeks ago. I had just moved to a new city, and a new apartment. I mean new for me, as well as a new building. Everything was new and modern and really cool. I had spent a few hours driving to this new town from my old town, which involved driving over this huge bridge (several miles long) since my previous apartment was on this big island. A really big island.

So there I was, about to drift off to sleep, when an idea hit me. I had spend all day packing moving, unpacking and setting things up in my new place, I looked around at my new familiar surroundings, and I predicted I would wake up in the morning and experience a few moments of absolute disorientation. When you look around and for brief moment, you don’t know where you are, how you got there, or the last few things that happened before you found yourself in your particular situation.

That has only happened to me a couple times, all after waking up in a strange place. Probably the most pronounced event was a night of heavy, um, entertainment after a Who concert. I woke up in my friends house, and for about five or ten seconds (which is a long time to have no clue where you are or how you got there) of complete discombobulation.

But as I lay in my apartment a couple of weeks ago, I looked around at my new furnishings, and actually predicted I would wake up in the morning and draw a complete blank for the first few moments.

And when I woke up, just as I thought, I drew a complete blank. But here’s the cool part: Before I remembered where I was and how I got there (moving and driving over the bridge) I remembered predicting that I wouldn’t remember, only then did I remember everything else.

It was like back in the old days of when they had to bootstrap the first computers. They had these giant machines that ran off of punch cards, and they had no memory at all. They didn’t have enough memory to turn on all their systems.

So the guy who was using the computer had to feed it a punch card that was only to tell the computer how to turn itself on and get started, and how to read the other punch cards. Once that “memory” was loaded into the computer, then you could stick other, more complicated, punch cards into the machine so it could finally be able to do what you wanted it to.

We take all that for granted, as all of our computers today are pre programmed with complex operating systems and software that makes virtually every machine plug and play. There’s a reason Bill Gates is one of the richest dudes on the planet.

That was a truly odd sensation, waking up in a strange looking around in complete and utter cluelessness, and then remembering that I wasn’t going to remember anything, and then starting to remember everything else.

And when I finally figured out enough to back track to someplace familiar, I was able to use that familiarity to backtrack to a road that I actually knew. And from there finding my way was home was easy. I had given up on going to the party (which I later heard wasn’t all that exciting, anyway) long ago.

No matter how far off track you get, your brain will always find ways to get back to what is familiar. That seems to be an underlying prime directive of our brains. Familiarity.

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The other day I was talking to a friend of mine over a cup of coffee. We had met while we were out shopping, not really met, more like bumped into each other. We both had a few minutes to spare, and there happened to be a coffee shop nearby, and so we decided to have a cup of joe and a chat.

We started talking about mistakes, and big mistakes that we’ve made in our lives. I don’t know how we got on that subject; I think she was concerned with her current relationship, that it may not be the right one for her. She is getting close to 30, and some girls feel some pressure, both internal and external to find somebody serious by then. I think she is wondering if she chose him because he was “Mr. Right Now,” instead of “Mr. Right.” I didn’t really want to get into some prolonged discussion about her boyfriend, but since she was veiling her conversation about him through general life mistakes, I was game.

Sometimes you can solve problems by addressing them structurally rather than specifically. If you get too involved in the particulars of a problem, you can lose the forest for the trees. That’s how therapeutic metaphors work. You hear some story that has the same structure to your problem, and by vicariously going through the metaphor, you can figure out a solution to your problem, oftentimes unconsciously.

That’s how Milton Erickson was able to heal people. He was a therapist that invented a strange kind of conversational hypnosis. People would come in and give him their problem, like bed-wetting or fear of elevators. He would them tell them a story that was completely different in content, but similar in structure, that had a happy ending. The people would leave, and discover a couple weeks later that their problem had been solved.

For example, if somebody was afraid of elevators, the traditional approach would be to talk about elevators, how they became scared of elevators, or to try and convince them of how safe they were using statistics. But a metaphorical approach would ignore elevators altogether, and focus on somebody who was afraid of doing something, and then by changing his focus on the positive outcome, rather than the thing he feared, he was able to overcome his fear. And after he overcame his fear of whatever it was, he realized how insignificant his fear really was.

Which is kind of what I suspect my friend was getting at. She wanted to discuss the possibility that she was making a mistake with her current boyfriend, without actually talking about her relationship. Talking about mistakes in general, I got the impression she was trying to find out if there was a general way to tell going into a potentially troublesome situation if you stick it out, and hope everything works out, or eject as soon as possible.

Sometimes you don’t need to make that decision, as certain actions are short lived. If you are playing on a particular golf course for the first time, and you choose a pitching wedge instead of an eight iron, you might come up short. You could consider this to be a mistake, but it is one you can learn from and do better next time. If you ever play this course again, and have the same lie, you’ll know to use your eight iron.

Those that study learning and brain development suspect this is how all learning takes places anyways. We make all kinds of small mistakes, and automatically correct them as we go along. A baby’s way to learn how to speak is to move their tongues around and make a bunch of random sounds until they figure out which ones get the right responses. Same with walking and learning all other motor skills.

However, some choices have much more impact than choosing a club. Like choosing a job or a marriage partner can have horrible results if you don’t choose wisely. And since most of us don’t get married a bunch of times or go through ten or twenty jobs in our lives, it can be tough to “learn” how to get married or choose the right career the same we “learn” how to walk or talk or approach the green.

The question is, and this is what I think my friend was getting at, is how do you know if your intuition is telling you that you’re making a bad decision, and how do you know when you are just nervous? If it were easy, nobody would ever get divorced or find themselves in a job they hate. But many people get divorced, or are stuck in terrible jobs or terrible relationships.

So the topic of the conversation was mistakes we’d made, and how we knew they were mistakes, and how we rectified the situation. One thing I learned, or one concept I was exposed to, was to future pace. If you are in a situation, and you think it may be a mistake, project yourself out into the future a few years, and see how it comes out. Imagine the best possible scenario, and the worst possible scenario, and the likelihood of both coming to pass. This is where intuition can be very powerful. Sometimes it’s impossible to make an accurate prediction of the future, but your intuition can usually do a pretty good job.

Project yourself out in the future and do a “gut check.” Is it an overwhelmingly good feeling a bad, feeling, or a “blech” feeling? If you’re make a decent decision and are just nervous, you’ll usually get a good feeling if you’re honest with yourself. But if you immediately think to feel repulsed at a possible future, the chances are you’re making a huge error in judgment.

This can be difficult, as many times we are afraid to look into the future, and only pay attention to the immediate pleasures of the present. My friend didn’t particularly like the idea of facing 30 and being single, so that was keeping her from facing the future at 35 or 40 having lived with this guy for that many years. But when she did take a peek into the future, her gut told her that it didn’t look good. So she was faced with making a tough decision.
Break up with her boyfriend, and accept an unpleasant present, or get engaged to him, as she suspected this was where her relationship was leading, and face an even worse future.

As emotionally uncomfortable as it is, many times the lesser of two evils is the obvious choice. But sometimes something pretty cool happens. By making a strong choice in the present, however uncomfortable, the future suddenly looks a lot brighter, giving you more resources and peace of mind in the present than you thought you had.

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I was having lunch with an old friend of mine the other day. I hadn’t seen her since just after she had her baby. That was four years ago. I can’t believe how fast time flies when you’re doing the same routine day in and day out. If you don’t and look up from what you’re doing, life can zip right by without bothering to take you along for the ride.

She was telling me about how her son has all these imaginary friends. He has normal friends as well, he goes to this kindergarten three days a week, and he gets on well with the kids there, but while he’s at home, and his dad isn’t around, he’s always wandering around talking to people that aren’t there. When my friend asks him about them, he acts like she’s the one living in an alternative reality. He can see them, why can’t she?

She wasn’t too worried, but seeing as he’s her only kid, and she’s never experienced the “imaginary friend” thing, she started checking around to find out how normal it was. Maybe her house was actually filled with ghosts or something, and he could see them, and she couldn’t. If that were the case, she would need to learn to communicate with them so they wouldn’t keep him up past his bedtime.

She was telling me she did all this research, and actually went to see a specialist in child development. What she found out was both interesting and relieving. Her kid was normal, and her house wasn’t filled with ghosts. At least none that she or he could see.

What he told her was how the brain develops as we grow older, and one way that the brain switches between externally focused and internally focused. All of this has overlap with other areas of brain research, but part of it is particularly useful for understand how children develop, and how they are often in their own worlds, which seem to them as real as these words you are reading now.

The brain has four basic categories of brainwaves. The brainwaves are made up of all the electrical impulses pulsing throughout the brain at any given time. Every time you have a thought, conscious or unconscious, several billion neurons fire off in particular orders. The sum total of the firing of neurons, and the resultant wave of electrical impulses can be measured. They range from very slow, long brainwaves, to fast and short ones. Each category is associated with a different “type” of brain activity.

Most adults alternate between beta and alpha. Beta is the fastest, and is what most people experience when we are awake. Externally focused, thinking about the things around us and how to deal with them. Extremely high levels of beta are thought to be an indication of stress and anxiety. (An indication, not a cause).

The next is alpha. (An interesting side note, alpha is not the fastest, even though it’s called alpha. It’s called alpha only because it was the first one they discovered.) Alpha is associated with daydreaming, drifting off into imaginations about the past or the future. Artists and creative thinkers find alpha particularly helpful, as this is where they get a lot of their inspiration. When you kind of “zone out” in the middle of something, you have slipped from beta into alpha.

The next one down is theta. This is where all hallucinations, hypnosis, and deep meditation occur. During theta you can have wild ideas and thoughts. When you are falling asleep at night, and you drift from thinking about normal, every day thoughts, and catch your thoughts drifting seemingly on their own, with you just watching them, you’ve slipped into theta.

As adults, it’s very hard to be in theta and stay awake. Theta is that brief space between waking and sleep. Advanced meditators can hold this state for a while, but it takes some practice. Theta is though to be where genius ideas come from. Edison used to sit in a chair in a dark room, holding a weight in his outstretched hand. As soon as he drifted into sleep, and into theta, he would drop the weight. This would wake him up, and he would immediately write down as much as he could. This is how he came up with so many creative ideas. It wasn’t that he was smarter or more creative than the rest of us, it was just he effectively used his brains capacity to slip into theta, and exploit all of the genius level thinking that occurs during that phase.

Other scientists and inventors have used dreams, which are also in the theta brainwave state, to come up with ideas that have literally changed the face of science and industry.

One of the things that child development researchers are starting to discover is that when kids are growing up, they are in theta state a large portion of the time. Much more so that adults. Their brains are growing, and learning, and theta is the natural brainwave state to be in if you are learning about your environment for the first time. Learning how to walk and talk is one thing, but kids also naturally learn complex things like values, beliefs handed down with their parents, and complex emotional issues. They believe that theta is the perfect brainwave state for building strategies in the brain for dealing understanding and dealing with reality.

This may be why thinking of a problem just before bed is particularly helpful. Even though you may not remember, while you’re in the theta state just before sleep, your brain can come up with some pretty creative solutions to your problems, as Edison and others can attest to.

For most adults thought, accessing theta is only achievable through long practice of meditation. Unless we consciously practice in a regular basis, theta only comes with sleep, and unless we program ourselves before sleep to solve problems, the usefulness of theta is only useful to children.

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It really is possible to tap into that same genius level creativity that Einstein, Edison and others have used over the years to solve problems, and come up with some astounding ideas that have changed the course of human history.

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Once I was at this party, and I was with a friend of mine, actually a date. I saw some guy that I’d met before; at least I think I’d met him before. We did that bit of recognition when you make eye contact with somebody that you know. An almost instantaneous acknowledgment of who they are. As soon as we did that, he came over. Then, to my horror, I realized that I not only didn’t remember where I knew this guy from, but that I also couldn’t recall his name. Not even a first letter.

For a few seconds, I hoped he was the kind of guy that just walks up and introduces himself, regardless of the situation, like some politician running for office, or the host of the party, or something. No dice. He walked, greeted me, (using my name of course) and then stood there waiting for me to introduce him to my date. Of course, my date, not knowing anyone at the party, was patiently waiting for me to introduce her to him.

One of the most common complaints that people have about their memories is an inability to remember names. The trick (that I didn’t learn until after that embarrassing moment at party) is two fold. One is an understanding of how memory works, and the other is a simple trick that you easily learn and put into place so you’ll never have trouble remembering names again.

The way memory works is that it’s not passive, unless it is for life or death information. Let’s say you’re walking through the jungle (back during our evolutionary past), and happen to look up at a banana tree. All of a sudden a group of ferocious monkeys swing down, beat you up, and chase you away. You’ll likely have no trouble remembering that spot, aided by the presence of the banana tree, as a no no in the future. You wouldn’t have to go back to your cave, and review you notes of the day and drill yourself so you’d remember where the safe places were, and where the dangerous place were. It would be automatic.

Likewise, if you were huffing it across the desert, and saw strange looking tree, and upon arrival at the tree found a source of an underground stream, you wouldn’t have any problems remembering where the stream was. Remembering where a hidden source of water in the desert is much easier than remembering where you parked at the airport.

So our memory is only passive when it comes to life and death. We somehow know that when we take classes in school. We listen attentively to the boring lecture, and know we have to study and drill the information into our brain before a test. We can’t just sit there passively listening to the lecture and soak it all up without a problem (at least most of us can’t). So why do we think we can remember names without putting in any effort? Who knows. The key is to realize that we need to remember names just like we’d study and remember information for a test. We have to consciously input the information into our brains in a specific way so it will make it easier to find them later.

When we listen to a lecture, we usually take notes, and then study for our notes later. You’d look kind of silly at a party walking around with a pencil and a small notebook writing down everything people said to you. They would think you were some kind of reporter or something. Since writing the information down is out, we need a better trick to remember names.

The trick is to apply a mnemonic device, like “all good boys eat cows”, or however it goes for remembering the musical scales. That reason I can’t really remember that is because it’s lacking an emotional component. Remember the deadly banana tree and the hidden water source? Both those came pre filled with a strong emotional component. We need to use those when creating our mnemonic devices. Here’s how you construct an emotionally laden mnemonic for remembering names:

A visualization of the person + a visualization of their name + a funny picture connecting them together = remembered name.

When you first meet somebody, you need to think of one visual thing about them that stands out. This is only private, so it can be as goofy or as derogatory as you can imagine. You won’t be sharing this with anybody, and it’s only to help you remember their name, so whatever you come up with is OK. Let’s say you meet somebody, and the first thing you notice about them is that they have big hair. So before you hear their name, you can think of them as Mr. Or Ms big hair. Now when you hear their name, simply think of a picture to associate with their name. Let’s say their name is Lynne. So you run “Lynne” through your mind until you can think of an easily to visualize item that will help you recall “Lynne.”

Lets’ see… Lynne… Lynne… Lint! Lint from the dryer, all over your clothes. Now you simply attach “lint” and “big hair,” and what do you have? Some poor woman whose hair is filled with lint. So now every time you see this woman, you’ll immediately think of “big hair,” and “lint,” and you’ll have her name in a heartbeat. The funny thing about this is that you only have to go through this process of remembering all the pictures (which really only takes a couple seconds) once or twice. After that, their names will be automatic.

The best time to do this is within a few moments after you meet them, whenever you get a second. Picture associated with the person, picture associated with their name, and hook them together somehow. The crazier, the funnier, the more derogatory, and more sexual you can make either picture, will make it much more easy to remember. If you make your pictures boring, like “all cows eat grass,” it won’t be so easy to remember.

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Oh, and at the party, I suddenly remembered where I knew the guy from. His name was Mike, and I’d met him a couple weeks earlier at a toastmasters meeting.

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One of the advantages of being human, and not some other animal is that we have the ability to imagine different scenarios in our minds. Some evolutionary psychologists argue that was one of the driving forces that led to human, rather than some other animal developing a big brain.

In all animals, there are basically two driving forces, which propel them forward through evolution. Between species, and within species. Between species is a fight with other animals for resources, namely food, and shelter if that’s the kind of animal we’re talking about. Many times a food source is linked closely with a location, so an animal can develop a strong sense of territoriality.

Within species, it’s a whole different ballgame. Within species, the competition is largely between the males for the females. Generally speaking, the females choose the males best suited to provide the best DNA. They don’t consciously decide, rather their instincts and impulses are shaped over many generations, so that the ones who have the impulses to mate with the fittest males are selected for survival, and others who happen to be driven to mate with unhealthy males are naturally selected out.

Different animals have different methods to determine who is the fittest male. Usually it is based somehow on aggression, and physical dominance. In gorilla’s, the silver back is the biggest. In elephant seals, the dominant male is the most aggressive. In peacocks, the ones with the most colorful tales are deemed the most fit. Scientists suspect there is a correlation between colorfulness of tail feathers, and resistance to parasites and disease. So when females use colorfulness of tail feathers as their deciding factor, they’re also giving their future offspring genes with strong resistance to disease and parasites.

So what was the inter-species driving force in humans? Apparently it was brain size. Language, imagination and creativity are highly desirable traits in males, according to anthropologists. They say that in parts of the world where tribes still live according to ancient ways, the tribal leaders, who usually have many wives, are extremely eloquent, persuasive, and charismatic speakers. The driving force with which humans were selected over the last million years was our ability to use words. And not just putting a couple of words together, like “give me a banana,” but to string them together in such a way as to evoke powerful emotions in others.

Think of this scenario. Millions of year ago, there were several tribes. The women naturally fell for the guys that had serious game, meaning they could woo the women with only their words. They could use their words to organize and lead hunting parties, so they were instrumental in the survival of the group. They could use their words to form coalitions and defuse potentially dangerous situations between rivals. They naturally had more kids that the not so eloquent, and every successive generation produce more and more eloquent people. This in turn creates evolutionary pressure to build bigger and bigger brains to accommodate this need.

There is another reason for the ever-increasing brain of man. Humans were nomadic for the bulk of our human history. Humans had to think and plan and to imagine different scenarios, and weigh the probable outcomes, and then decide which would be the best course of action. Even throwing a spear at a gazelle that was running at an odd angle required a quick calculation and projection into the future of a couple seconds, so the spear thrower in question would know where to point he spear, how hard to throw it, and what angle. This was all done unconsciously, without any thought of the thrower. He just knew. This required immense computational power, involving delicate visualization skills.

Your brain is the result of millions of years of evolution that created a computer with such power that we will likely never create a machine that can even come close to its abilities. You can think into the future, imagine hundreds of different scenarios, judging each one by it probable effect on your future, and come back with a decision on what to do. All within a split second, and all out of your conscious awareness.

Your brain can think of desire, a goal, an intention, and through the powerful use of language, enlist the help of others to make your imagination about the future come true. Your brain can take thought, and turn it into reality.

In the last twenty years or so, there has been a huge leap in understanding in how the brain works. There have been several different strategies designed and codified to take the mystery out of how some people are wildly successful, while others struggle. Experts have been modeled, and their unconscious methods have been uncovered and described in precise detail, so that the rest of us can emulate them, and achieve exactly the same success as them.

That is the promise of NLP. With NLP you have an operators manual for your brain, perhaps the most complicated thing ever created in the history of the universe. You have the keys to unlocking exactly how achieve whatever it is you want. Hundreds of thousands, if not millions, have already discovered how NLP can powerfully enhance your life in as many ways as you can imagine.

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There was this really cool movie called “The Butterfly Effect,” that came out a few years ago. They made a sequel that was OK, but not nearly as powerful as the original. The reason it was called “The Butterfly Effect,” was because of part of something called “Chaos Theory.” The name, of course is a misnomer, as Chaos means behaving without any set of rules. The chaos in Chaos theory though refers to not having any discernable rules or observable cause/effect phenomenon.

The weather is a great example of Chaos Effect in action. There are many different variables, and they are all strongly interactive. A change here, will effect a change there, which will in turn affect a change over, which will cause a change back here, and so on. Because we humans have a fairly limited capacity when it comes to having instincts for multi variable systems, it appears chaotic and impossible to describe even using our best computes. That’s why when they predict the rain, they give percentages rather than absolutes. No matter how sophisticated our machines and computers get, due to the nature of the system, we still have to guess about the weather.

The term “Butterfly Effect” refers to a butterfly flapping it’s wings on one side of the planet, and the effect rippling through the complex interactive meteorological system, and eventually causing a hurricane on the other side of the world.

It was also alluded to in a story by Ray Bradbury, where a group of scientists created a time machine. They were getting set to go on their first mission, but they were strongly admonished not to interact at all with anything they saw in the past, as it would have an unknown effect in the future. So they went back in time, and were looking around. One of the scientists saw a butterfly, and decided to collect it. This of course, violated the rules of “non interaction.” When they returned to the present, everything was vastly changed, language, society, government, everything. One butterfly changed the entire future.

There was even an episode of the Simpson’s where Homer had a time machine, and they kept trying to come back to the normal present, but kept messing up. In one particular future they came back to, it was raining donuts, but they had big tongues like lizards.

If you’ve seen the movie, “The Butterfly Effect,” you know it follows the same pattern. The character can go back in time and relive part of his past, and when he comes back to the present, everything is changed. Every time he comes back, everything seems good, until he discovers something horribly wrong, and he has to go back and change something again.

While that is only a movie, and the idea of a butterfly causing a hurricane on the other side of the planet is largely metaphorical for the complex interactions in nature, there actually is a way to go back and change part of your past.

The way we are today, our behaviors, attitudes, and beliefs about our capabilities are based largely on what we have experienced and how we remember our past. While this is horrible news if you come with a bunch of baggage from an unpleasant or abusive childhood, it doesn’t have to be that way.

This is because our past is not really as solid as we think. Our own personal histories are based much more on our interpretation of events rather than the events themselves. If we can go back and somehow give a different interpretation to the events of the past, we can change our present.

Some people can do this pretty easy in the present. They’ll be walking down the street, bump into somebody, get cussed out, and simply write it off as the other guy having a bad day, without taking personal offense. The same is possible with our past, even though it’s already happened.

When we were kids, we didn’t have a lot of resources or a lot of experience, so there were only so many ways we could respond to bad things that happened to us. We didn’t have the adult experience to write it off as somebody simply having a bad day, as the example above.

If you have a particularly painful memory from the past, here’s a great way to “re program” your history.

Sit back, relax, and close your eyes. Drift back to that “event” that is still causing you problems today. Watch the event unfold. Watch it again, but freeze the frame every so often, and look at the other people involved in the event with a more adult, forgiving attitude. Maybe they just didn’t know any better. Maybe they were expressing their own pain the best way they could. Give them the benefit of the doubt as much as you can. Remember the wise words of Nelson Mandela: “Holding a grudge is like swallowing poison and hoping the other person dies.”

Stay dissociated, that is, watch the event unfolding, as if you are some kind of ghost from the future watching it unfold. After you’ve given as much adult understand as you can to all the players involved, watch it again, but this time, step in and interact with your child self. Explain to your child self who you are (yourself from the future) and what is really going on. Tell them whatever all the other people are doing, it’s nothing personal. Make sure your child self understand.

Now for the cool part. Go back and relive that experience, but this time as associated as you can. Float into your child’s body, but this time, really feel and experience your future self giving you guidance and support as the event unfolds. As a child, listen to the advice of your future self. Run through this several times.

This may seem awkward, and perhaps even emotionally painful at first, but just like with any other exercise, you’ll get better with practice. Pretty soon you’ll be able blink yourself back into your past, and re organize your responses to what happened, and give yourself a much brighter future. Just like Richard Bandler, the co founder of NLP said, “It’s never too late to have a happy childhood.”

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If you are ever in situation where you feel out of control or at a loss on how respond to any particular situation, here’s a quick mental exercise that can give you a boost. When done in isolation, it can give you some perspective, and briefly shake off any anxiety caused by external situations. When done as habitually several times a day (don’t worry, it’s quick, easy and nobody will know that you are doing it) it can slowly give you incredible power, self-confidence, and charisma.

It’s called the “Feeling Exercise,” and was described by Arnold Patent in his book “You Can Have It All.” I hesitated to buy the book at first because it sounded like another of the seemingly millions of new agey, law of attraction type books that have a bunch of vague ideas that don’t really offer any specific advice. But this book, while it is based on some pretty “out there” metaphysical ideas, is worth it just for this one exercise.

It may be a bit difficult to really feel the power of this at first, so I recommend practicing it often. Once you get that “aha” feeling, you’ll never want to be without it. It will give you a great feeling of power and ownership over your feelings and emotions; despite whatever situation you happen to be in. Experts agree that the largest cause of stress is that feeling you are in some crappy situation that you can’t do much about. This will change all that.

The first step is to simply feel your feelings. Start with whatever physical sensations you are feeling. A need to go to the bathroom, or a soreness in your left food, or a weird tingling on your scalp, anything is fine. Just pick one to work with.

The next step is to feel the feeling without any judgments or labels, or desire for it to go away. To make it easy, use as a neutral feeling as you can. Try not to attempt this while having an orgasm or experiencing a compound fracture. Those might be a bit distracting until you master this. So pick something like a vague grumbling in your stomach, or a feeling of warmth on your leg or something.

So feel the feeling without labels, or judgments (good or bad) or any desire for the feeling to go away. Feel the feeling exactly as it is. To help you do this, try and describe the feeling itself, without labels. What color is it? What is the texture? What is the physical size of it? What are the edges, the outside areas of the feeling like? Do they end abruptly, or slowly transition into something else?

Next is to feel the energy and the power in the feeling. Feel this as the power of life, the power and energy that existed before there was any matter ever created in the universe. Pure, untapped power. Feel this energy and power as YOUR energy and power. Nobody else. Your energy. Your power.

Next, feel appreciation for your energy and your power. Feel gratitude for it.

After that, feel appreciation for yourself, feeling the feeling, and feeling the power and energy in the feeling, and feeling appreciation for the power and the energy of the feeling. Feel as much appreciation for yourself as you possibly can, feeling the feeling.

That’s it. This may seem strange at first, but pretty soon, you’ll be able to do this within a few seconds. And you’ll also be able to do this when you have those “bad” feelings that most people want to get rid of.

You’ll soon discover that the power and energy is the same in all your feelings. And when you start to learn to feel appreciation for the power in all your feelings, that powerlessness you used to feel in certain uncomfortable situations will be a thing of the past. Because no matter what your mind/body system’s automatic response is, you’ll be able to dig underneath it to find the gold that is always inside you waiting to be discovered.

So here’s a recap:

Feel the feeling.
Feel the feeling free from judgments or labels.
Feel the energy of the feeling.
Feel appreciation for the energy of the feeling.
Feel appreciation for yourself, feeling the power and energy of the feeling.

One final note, when feeling appreciation you may need to consciously choose to feel appreciation. It may not come naturally, so you may have to really work at it. But just like any other thing you practice, it will get easier and easier to the point that it’s automatic.

Have fun with this.

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I was taking this self-development seminar once, and the guy was saying that thinking about your future is like driving a car. At least when it comes to comparing how much time you should focus on the future, versus how much time you should focus on the path. His analogy was the size of your windshield compared to the size of your rear view mirror.

It’s important to glance behind you from time to time, but it’s much more important to keep a keen eye on where you are going. You should dwell on past mistakes, or worry too much about things from your past that you can’t change. Accept it and move on. Even if others have treated you like crap, it never does any good to hold a grudge. I believe it was Mandela who said holding a grudge is like drinking poison and hoping the other guy dies.

OK, that makes sense. It also reminds me of another metaphor by Wayne Dyer when he said that the wake doesn’t drive the boat. The wake being the waves of water left behind a boat as it goes across the water. The wake is purely an after the fact effect, and has no bearing whatsoever on the future direction of the boat. OK, sounds simple enough. The past is the past, and should stay in the past.

But is it really that simple? Humans have some really powerful, and really deep hard wiring in our brains to learn and improve. That is one of the reasons we have become the dominant animals on the planet over that last couple million years. We have instincts, just like many other creatures (some say many many more instincts) but we also have the capability to learn. And many times, that learning is automatic, unconscious and completely outside of our awareness.

Just ask a little kid who performed the unfortunate, but necessary experiment of sticking his finger on a hot stove. He or she will learn in about half a second that stove with fire equals danger, and should avoided at all costs. In that particular example, the wake indeed does drive the boat. The wake I this case being the memory of pain the child will remember whenever he goes near as stove. His memory of the event, or the wake, will definitely mold his choices and thinking in the future.

If humans didn’t have the capability to learn from our mistakes, and the mistakes of others, we’d have been extinct hundreds of thousands of years. When Zog and Bog were out hiking around, and Bog got eaten by a tiger, Zog didn’t was any time remembering every single thing about the event, and committing it to memory for future reference. The location, time of day, appearance and sound of a tiger were all burned into his brain. Because of the magic of language, he was able communicate all of these things to his buddies back at the cave, so they wouldn’t make the same mistake as poor Bog.

So it seems that our history and experience really can have a powerful and profound effect on our behaviors, thoughts and actions as we move toward the future. It’s not quite as simple as the two metaphors described above.

But there is some good news. While it’s true that our brains will automatically remember things that caused us pain in the past, and remind us of those memories as we move close to experiencing those things again (usually in the form of vague anxiety), there is a solution.

Whenever we label something as dangerous, our brains remember the label we give to the “thing” as much as the thing itself. When the kid touched the stove, and Zog saw Bog get eaten by a tiger, the events themselves caused an automatic reaction. But in today’s modern world, our interpretation of events is what causes the emotional pain in many cases.

Things like public speaking, asking a pretty girl or guy out on a date, or asking your boss for a raise bring up feelings of anxiety and fear not because they are inherently dangerous situations (unless of course you actually have an experience of giving a speech at toastmasters, and were beaten within an inch of your life due to your lackluster performance) but because we labeled them as such.

Many times this label is as automatic as Zog’s was while watching his friend being eaten. But there is a cool trick.

There is so much in your personal history; you can re program your brain to “access” different memories whenever you go into a potentially worrisome situation. If you let your brain choose, it will go for the most safety, so it will find the scariest memories. Your brain operates on a “better safe than sorry” strategy, so it picks out the most scary and painful memories in order to keep you the safest.

But when you realize that you have billions and billions of memories to choose from to use as a reference when you go into any particular situation, you can train your brain to use more positive and enhancing memories rather than scary ones. This takes some time and some conscious work, but the rewards are enormous.

Imagine having to give a speech. Scenario one is relying on your brains automatic factory installed programs, which find the most horrifying experiences of your life regarding public speaking. You’ll likely get sweaty palms, heart palpitations, and feel as if you are about to vomit.

Scenario two is instead of automatically recalling all those horrifying memories, you consciously choose to remember all the times you’ve expressed yourself in public and gotten good results. Like I said, this can take some practice, but after a few times you’ll feel excited and happy, as if you are about to do something really fun and exciting, rather than dreading it.

And you can do all this purely through your imagination. Just imagine yourself giving as speech, and then quickly and consciously recall as many positive experiences and memories as possible. Keep switching back and forth in your mind, imagining a future speech, and then going back into your past and thinking of all those good memories.

And here is a bonus tip. If you can’t find any positive memories in your history, you can make them up. Your brain won’t know the difference. Find some memories that are kind of close, and then change them around so you can remember them differently. This will have be jus as powerful.

The choice is yours. You can either leave your mental programming the way it came from the factory, designed to be used by cavemen and cavewomen to survive from saber tooth tigers, or you can upgrade to the modern version, and consciously go in reprogram your thoughts and memories to serve you in exactly the way you want.

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I was listening to the radio the other night, on the Internet. I wasn’t sure what station it was, I was kind of flipping through the channels while I was doing other things. A song came on that I hadn’t heard in a while, “Tom Sawyer,” by Rush. The particular album cover was pretty clever, from a linguistic standpoint. The name of the album is “moving pictures” which most people would take to mean movies. In the old days they called a movie a “picture” as in “moving picture.” which is where the word “movie” comes from, the root word (verb) “to move.”

But on the album cover, it showed a bunch of guys “moving” stuff out of a house an into a moving van. What were they moving? Several paintings. So they were “moving pictures” of a different sort. The “pictures” were being move by other people, as compared to the “movie” meaning given above, the pictures themselves are moving. For those language geeks out there, the verb “move” is an intransitive verb in one example (a verb that doesn’t require an object) and a transitive verb in the other (a verb that requires an object).

Where was I? Oh yea. The song I listened to, Tom Sawyer, has a verse that says:

“Though his mind is not for rent
to any god or government
always hopeful yet discontent
he knows changes aren’t permanent
but change is”

The first line got me thinking. Mind is not for rent. What exactly does that mean? What does it mean to rent out your mind? If you rent out a room, you let somebody stay there for a certain amount of money for letting them sleep in your house every night and store their food in your fridge and use your plumbing to bath and take of their waste. Is it worth it? Usually. Most often the biggest drawback is having somebody in your house. The additional financial burden of an extra person are usually not very much, certainly not close to the rent you’d likely charge. It’s usually a good deal for somebody that has an extra room and wants to save a considerable amount of money every month. Many people make a living by buying houses and renting them out. It can be very lucrative, even despite recent real estate and financial nightmares.

Back to the song. What does it mean to rent out your mind? Take thoughts that aren’t yours, and give them residence inside your brain. This can be very helpful, but it can be equally be as dangerous and destructive. Let’s first consider some of the benefits.

Unless you want to reinvent the wheel, Euclidian geometry and certain tasks like how to drive and how to hook up your cable TV, you’re going to have to accept those thought collections or mental instructions from other people. Humans are very social creatures, and the bottom line is that almost all of our thoughts come from others. Your name, phone number, driver’s license number, most of the facts and information you know (unless you are an independently wealthy research scientist living on a island studying esoteric biology) come from others.

Basic survival information, and useful things like how to do your job right, so you can earn a steady paycheck are welcome additions to our mental house. We hope those thoughts never check out, otherwise we’d be left babbling in the corner like idiots.

But just unhelpful and potentially harmful thoughts can enter into our brain and take up residence just as easily. Most of us are carrying around baggage from childhood without even realizing it. That statement from that second grade teacher who said, “Can’t you do anything right” may still echo whenever we try something new.

That statement by that child psychologist that you may have overheard when you were four years old that said, “Girls just aren’t wired to be as good at math as boys are,” may still reverberate whenever it comes time to calculate the tip at a restaurant.

Without getting into too much detail, suffice it to say that there are a lot of factors (due to long ago evolutionary elements) that let certain thoughts slip into our brains without much resistance. Authority is one. Social proof is another. If an authority figure tells us something (like that idiot third grade teacher or that moron on TV) we are much more likely to accept it as fact without questioning it.

Social proof is another powerful convincer. If a lot of people believe something, it can be a difficult thought to resist. (Purple kool aid anyone?)

The point is that we have evolved past the point of need to follow the herd, or listening to authority figures for our every day survival. Be like Tom Sawyer, in that song by Rush. Take inventory of your brain and kick out the thoughts that are doing you more harm than good.

Your brain, and your thoughts are the most important thing that you have. When was the last time you cleaned house?

It’s time to collect the rent, and evict the freeloaders.

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Once I took this class in cooking. Actually it was two classes, and it was a specific kind of cooking. Kind of a vague kind of specific cooking. The class was Asian cooking, which sounds specific, until you realize there’s just as many different Asian styles of cooking as there are Asian countries, which at last count was plenty.

The reason I took two classes was I took the first class on a whim. I got this catalogue in the mail for a local adult education center in my city. It had a list of all kinds of classes that working people might enjoy taking at night. Cooking, yoga, meditation, all kinds of hobby type classes like photography. Since I like to eat, and where I was living at the time had plenty of Asian communities, and consequently many different Asian restaurants available, I figured I’d give Asia cooking a go. It was only about twenty bucks, and met once a week for six weeks, so I figured I didn’t have much to lose.

We learned to make a lot of stuff, but for some reason the only thing I can remember is how to make kung pau chicken from scratch. They have those kung pau chicken flavored sauces you can buy at the supermarket, but we made it completely from scratch. And it came out pretty good.

Because I thoroughly enjoyed the class, when the new schedule came out, I took the class again.

But the instructor was different. Completely different, with a completely different outlook on looking. The first instructor was very, very strict. We had to prepare the ingredients in a specific way, in a specific order. And we had to wash all the utensils in between steps to ensure there was no cross contamination. I got the impression that this lady was the kind of person who’d complain if they got a plate of cake and ice cream with the ice cream touching the cake.

Never the less, the stuff she taught us was fantastic. When the class was over, we had learned six different dishes, and I wanted to learn more. Hence the second class.

The second instructor was completely different. Same as before, middle aged Asian female. But she was completely different than the other instructor. She would give us the basic instructions, but completely vague. Instead of saying something like:

“Add one quarter cup of soy sauce, stir for thirty seconds, then slowly add 1/8 teaspoon of sugar over the course of one minute, while stirring at a constant rate,” like the first instructor would say, she said something like:

“Ok, put in some soy sauce, about this much (holding the thumb and forefinger in the international sign of a “a little bit”) and stir it for a bit, and then put in some sugar, about this much (smaller measuring unit of thumb and forefinger), but don’t dump it all in at once.”

Now both of those instructors were fine instructors, and taught us some good recipes. But they both had completely different teaching styles, and I suppose there are students out there that have two completely different learning styles, at least on the continuum of the specificity of instruction.

For example, whenever I cook from a recipe, and almost never measure the ingredients exactly. I just read it over to get a general idea about the general proportion. Then if it comes out lacking a certain taste, I’ll try and remember it and adjust for next time.

And even thought the first instructor was completely specific, and made sure we followed her instructions to the “T” during the class, when I reproduced them at home, I reverted to my non-specific eyeball measuring technique.

Others that I know are completely and strictly by the book cooks. They need to follow everything to the exactly specifications to the recipe, or it just won’t work.

Which is better? Of course neither is better neither is worse. Two completely different strategies to get to the same outcome. A good bowl of kung pau chicken, or whatever you have simmering on your stove.

The take away from all this is to simply realize that everybody has different ways of doing things. If you are teaching somebody, either by being a formal teacher, or explaining something to someone, realize they will figure it out according to their own style They may follow your instructions to the letter, or not. The goal is to focus on the outcome, and think of your method that you are teaching them only one of many ways to get there. They may follow your example exactly, or they may choose their own path. The important part is that they get there, however way they choose.

Similarly, if you are learning something from somebody, don’t think you need to do it exactly the same way. Just think of it as them giving you one of many examples on how to get from point A to point B.

To make things even more confusing, I’ll throw together three different metaphors that may not even go together, just like when I add peanut butter to my nikku jaga.

1) There are many ways to skin a cat.
2) All roads lead to Rome.
3) The road is better than the Inn.

Now get out there and cook some kung pau spaghetti or something.

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Many years ago, I used to be an avid reader of fiction. My bookcase at home would be filled with all kinds of books, usually paperbacks that I would buy and tear through in a weekend. I would come home from work, and instead of sitting in front of the TV or a few hours, like most people do, I would sit in front a novel for a few hours. Not that one is better than the other. They both serve the same purpose, namely, a temporary escape from reality through a powerfully engaging story that captures and leads your imagination away from whatever daily crud you deal with on a regular basis.

It’s interesting when you think about stories, and story telling. In some form, story telling has been around since humankind learned to speak. And it survives today in various forms. I have no idea how big of an industry it is, although I doubt that you could even categorize all the different forms of story telling in the same group. Books, movies, plays, TV shows, operas. The list goes on and on.

I can imagine what it was like thousands of years ago. The guys would go out hunting, or searching for food. The gals would hang out near wherever their home was, taking care of the kids, searching for roots and other edible plants.

Then they’d get together at night, sit around a fire, and there would inevitably be a few people that were good at spinning tales. Perhaps they were embellished from actual hunts that were significant, or maybe they were stories past on from previous generations.

One can see how certain elements would creep into them, the sun, the moon, and the various weather patterns. I imagine that some of the stories told at night had social and cultural significance, while other stories were told purely for comic relief. Very similar to what you see on TV today.

That humans have retained our basic tastes in stories and how we use them in conjunction with our imaginations in order to remove ourselves temporarily from the daily stresses of life never ceases to amaze me.

I started out by saying that I used to read novels. I don’t them so much any more. I tend to read non-fiction. I like reading personal development books, and books that border on philosphy/psychology. I’m particular interested in books pertaining to human evolution and how it has shaped our current mindset.

On interesting passage I came across recently in a book I was reading about reframing was a procedure in creating a new history for yourself.

Just as the stories described above make extensive use of your imagination, this procedure does the same. But instead of somebody else’s imagined story, this method can be used to recreate your own story.

This sounds strange at first. Most people feel that their history is their history. You can’t change what happened to in the past. While you can’t change the actual events, you can certainly change your interpretation of them. And you can choose which events you automatically remember when you enter into a familiar situation.

For example, if you are terrified of public speaking, every time you even think about public speaking, you will remember all the times that you experienced emotional discomfort or pain whenever you expressed yourself in a public setting. This includes all instances, even back to when you were three and your mom told you to shut up while you were in line at the supermarket, even if you don’t consciously remember that happening.

The power of re creating your history is two-fold. First, you can change your interpretation to the events that happened. Second, you can change which events you use as your reference points as you look toward the future.

So you can either go into your history, and re interpret all the events where you tried to express yourself, but were shut down by others. Instead of remembering them as painful experiences, you can remember them as simple feedback from the environment. Maybe you were told to shut up at the supermarket because your mom was trying to talk to somebody. So instead of giving the event the meaning of “public speaking is scary” you should give the event the meaning of “when public speaking, be careful not to interrupt others, or they’ll get mad,” or something like that.

What makes this possible is the fact that our memories are not set in stone. Our memories are completely malleable, when can give them any meaning we want.
Even our memories of the actual events themselves are suspect, as any good defense lawyer will tell you. If all a prosecutor has is eyewitness testimony, he or she will have a very weak case. The law recognizes that human memory, even recent memory, is highly suspect.

The second thing you can do with this procedure is simply choose different events to remember. Choose events where you expressed yourself in public and everything went ok. This means singing at birthday parties, giving a recital that went ok, or anything else you can imagine.

Here’s another secret. If you can’t remember any positive experiences of expressing yourself in public, make them up. That’s right. You can make up some examples in your history of you doing things that you want to be able to easily do in the future. Don’t think this is possible? Just ask anybody that is convinced they were abducted by aliens.

In order to do this procedure, simply think of something you’d like to do. Relax and imagine yourself drifting through your past, and look for any events that are similar to your current goal. Change those events around by changing the meaning, and put in positive events if you can’t find any real ones. Do this until you get five or six events that are a positive memory of you doing something that you’d like to do in the future.

Then any time you think of doing that thing, just purposely recall your five or sex “created” memories. It may take a few times, but pretty soon you’ll be recalling those “created” positive memories automatically, and your future will look brighter than ever.

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I remember once me and a friend of mine decided to go hitchhiking. Neither of us had ever hitchhiked before, and we thought it would be fun to go camping that way. We both lived in the dorms, and our college was about fifteen miles away from the coast. Between the college and the coast were several businesses, industrial and residential areas. But on the other side, it quickly turned into pretty much nothing. A few rolling hills here and there, and small pockets of residential neighborhoods, and then desert.

Our plan was to hitch hike east until we found a place that didn’t have very many houses, and then camp out. Of course we prepared ourselves with plenty of water, food that didn’t require cooking. And beer. Lots of beer. After about three hours of hitchhiking, we finally found a suitable place to camp. Or drink until we passed out. Our only requirement was that it was relatively flat, and that it was far enough away from any houses so nobody could see our campfire and call the cops.

I took this seminar once on a weird type of speed-reading. It was called photoreading, and it taught you how to read an entire book in about 3 or 4 minutes. You slowly flipped through all the pages, and let the information soak into your brain without consciously reading it. Of course, you weren’t reading it consciously; you were reading it with your unconscious mind. Then later you could dig into your unconscious memory and pull out any required information that you needed. This was particularly useful for studying, or reading a bunch of books to do a report on something.

One of the things we needed to learn was to state a clear purpose for reading a book.

“I want to read this book to learn specific skills to improve my public speaking.”

“I want to learn specific techniques to nineteenth century Spanish architecture into my building designs.”

“I want to improve my fluency with daily use of French verbs.”

That way when you photoread the book, the elements that addressed your particular needs would stick better, and be easier to retrieve later when you needed them.

A particularly useful skill that we learned was photoreading a bunch of books on one subject, and then allow your unconscious alone to figure out how to incorporate those skills into your daily life. You never had to go back and try to “activate” some of the information if you were going to take a test or write a report. The new skills and behaviors would kind of just “show up” wherever you needed them.

There were a few people at the seminar that were repeat participants, and had used this technique with wild success. One lady photoread a bunch of books on painting techniques, as she was a beginning painter. After that her friends started commenting that her paintings were looking much better, and assumed she was taking lessons, or learning some advanced technique from some master or something.

In reality, all she was doing was photoreading a bunch of books on painting techniques, and the new techniques were just showing up in her paintings. She merely continued to paint as she felt, and the results spoke for themselves.

But before we learned how to do any of this stuff the instructor told us the importance of setting your intention before reading a book. What most people do is they read a book with only a vague hope that it can help them some way. It’s no wonder they have trouble applying what they read. They don’t really know what they were after in the first place.

He told us a funny story to emphasize this point.

There used to be this airline that was really cheap. You didn’t need reservations, and the planes always had seats available. They had several flights a day, so you could pretty much hop on a flight whenever you wanted. They were more than willing to sell you a ticket. The only problem was you never knew where they were going. The reason the tickets were so cheap was that the airplanes navigation systems were messed up. The pilots didn’t know how to program the destination. They sort of fiddled around with the buttons, and hoped they ended up somewhere decent. Sometimes they did, but other times they ended up in the middle of nowhere, and the passengers were left stranded on some frozen cornfield.

Of course, the airplane is you, and the pilot is your goals and choices. If you sort only know where you are going, with some vague hope that it will turn out ok, then maybe you’ll be ok, or maybe you’ll end up stranded on some frozen cornfield. Which we can all agree would pretty much suck.

I learned a lot from that seminar. They do have a book you can get at Amazon, called “Photoreading,” or you can get the home study course from Learning Strategies Corporation. Or you can take the whole seminar, like I did. It cost about three or four hundred bucks, but it was well worth it. Once you take it, you can take it as many times as you want after that, for free. If you Google “Photoreading,” you’ll find lots of pages to help you.

And probably the coolest thing about my hitchhiking camping trip is that after we finally got to our spot, and camped out without any problems from the cops, we started hiking back towards the highway to see if we could hitch a ride home. And this guy in limo picked us up. No joke. He had just dropped off a client, and was driving his limo back to his shop, and picked us up along the way. That was a fun trip. You never know how you’re going to end up with you start out like this.

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There is a radio show I listen to sometimes on the Internet. I work in Japan, and sometimes it’s nice to listen to American style radio. The particular show I was listening has a contest every year called Miss Double December, which is a beauty contest of sorts. The contestants, if you haven’t guessed by the name, must be well endowed to enter the contest.

One by one the girls come into the studio for the interview. That way the listeners can not only judge them based on their pictures, but their interview skills, personalities, and any other traits they may have.

The girl that was on the other night had an interesting skill. If you gave her any word, she could name each letter’s number based on its order in the alphabet. For example, cat would be 3-1-20. C is the third letter, a the first, and t the twentieth.

Now they were treating this as a cute trick, and making references to the movie Rain Man, where the main character was a genius but completely incapable of living an ordinary life without constant supervision.

The truth is that this is a powerful memory technique that can help you immensely to remember lists of items, as well as super charge your creativity, making people think you really are a genius. Here’s how.

First you need to understand something called mnemonics. These are so called memory “tricks” that are sometimes used in school to help you memorize things like musical scales, the order the planets, biological classifications and so on.

All Cows Eat Grass, for example is a mnemonic to help remember the musical notes on the spaces in the bass clef, starting from the bottom. A,C,E,G.

Kevin Put Crap On Fred’s Green Snake, helps you to remember the order of biological classifications:

FPCOFGS

Kingdom
Phylum
Class
Order
Family
Genus
Species

These are pre-made mnemonics and can only be used for the particular case they were created. But when you create a system, Like Miss Potential Double D’s, you can use in a bunch of different ways that will make it really easy to remember a lot of stuff. There’s a little work required on the front end, but once you got the basic list memorized, you can use to remember virtually anything.

First you need to construct a list of words that start with each letter of the alphabet. Generally speaking, the best way to do this is to just say each letter to yourself, and choose whatever word comes to mind first. A..a..a..apple. B..b..b..banana (you can tell I’m hungry while writing this) C..c..cat etc. Go through your ABC’s a couple times to make sure you remember each word.

Next you want to connect each word to it’s particular order in the alphabet. So apple, and the number one. You want to make a connection that is as visually interesting as possible, so it will be easy to remember. Maybe you can imagine a birthday party, and everybody is wearing those goofy hats, and they bring out an apple with one of those big candles shaped like a number one. The birthday kid starts crying because he was expecting a cake. Or something like that.

Next, banana, two. Maybe imagine somebody holding their hand in the “peace” sign, except their two fingers have been replaced by bananas. Continue this with each letter, and each word you chose. By now you realize that it’s best to choose easy to picture nouns to fill out your ABC list.

It may take a while to completely commit this to memory, so you can spout off the numbers for the word “Thanksgiving” like the girl did on the radio the other day, but once you’ve got it committed you’ve got a powerful tool. Here’s a couple ways to use it.

Whenever remembering a list of items, either shopping list, or bullet points in a speech, simply attaches them to each particular alphabet picture. Do this in the same way as you did before. Whatever is first on your list, attach it to apple. If you’ve built your list correctly, you won’t need to consciously connect apple and one, whenever you think a, or one, or apple, you will automatically remember the other two items. (A will give you one and apple, one will give you a and apple, etc).

Another way to use this ABC list to help your creativity is whenever you have a problem; think of the main root word of your problem. For example, let’s say you need to write a report, and you have no idea how to start. Look up R, for report, on your mental ABC list. Let’s you chose racquet for R. Just start to mentally free associate anything and everything when you repeat the words “report” and “racquet” and let your mind go wherever your imagination leads. You’ll be surprised how quickly you come up with an answer that appears seemingly out of nowhere.

The trick here is to give your mind room to play around with different ideas and create space for you imagination to fill in the blanks. The way the brain is structured, each neuron is connected to every other neuron in your neural network via only a few degrees of separation. So just going back and forth between these seemingly unrelated words (report and racquet) you’ll be surprised how much you stuff you have up there between your ears.

Like I said, this takes a bit of work at the beginning, but once you’ve got a solid ABC list set up with numbers and objects, this can be very useful in a lot of different ways.

I initially learned this procedure from a product called “The Memory Optimizer” from Learning Strategies Corporation. If you’d like to powerfully expand your thinking capabilities and mental strength, give this program a once over.

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The other day I was talking to my neighbor. She was telling me about all the stress her kids are giving her. Not bad stress, just normal mom stress. Her youngest just entered junior high school, and her oldest is a junior in high school. I don’t remember what age the middle one is, but she is somewhere in between.
They are all girls, and they are all very pretty. They get a lot of attention from the boys at school.

My neighbor is of the opinion that girls should be able to make it in the world on their own without having to rely on their looks. Here in Japan that is still kind of a not so popular idea. Many girls today are still taught from a very early age that if you were pretty and feminine you can expect to get a decent husband. Being a housewife is still a dream for many girls here.

Which is exactly why my neighbor is concerned. Her daughters are all pretty smart, they consistently do very well on standardized tests, which are pretty much the norm here. If you can’t do well on tests, it’s hard to succeed here.

Getting into a university here is much harder than the west. But once you are in, it’s fairly easy. College life here is fairly relaxed. Most people focus on getting into a good university starting around junior high school, or even sooner. Many top high schools here have strict entrance examinations. Many people consider public schools here to be substandard. If you can’t get into a good private high school, then you are going to have a second rate career, and a second rate life.

There are many who think that children getting into a good high school or university, especially one of the top universities, is nothing more than a status symbol for the parents. Many of my friends have noted that parents whose children are in good universities are very quick to point this out to their friends (whose kids are in “lesser” universities.) Of course, not everyone is like that.

Progress is bit slow here in that regard, but there still is progress. When my neighbor was in high school, most girls aspired to go to “finishing schools” for lack of a better term.

These were schools that girls from upper class families went to learn proper etiquette, and traditional Japanese customs like flower arranging and the proper wearing of a kimono. All in the hopes of attracting a potential wealthy husband.

It has been said that Japan lags behind the west by twenty years or so when it comes to things like human rights and equal opportunities. It seems that more and more couples here are facing the harsh reality that in order to raise a family, both parents have to work.

There was a “golden” time in the United States after World War II where families could easily survive on one income. That was when they made TV shows like “Leave it to Beaver,” “Father Knows Best,” “Happy Days,” and all those other shows from the fifties where dad went to work and mom was a happy homemaker. Most economists agree, and are backed by a lot of data, that that was just a temporary set of conditions that made it easy to survive on one income. Most of the time before that, and most of the time since, and likely for any foreseeable future, it’s going to take two incomes to support a family.

Not to say that situation might never happen again, but it’s better to realize that good times that are based only on a coincidental confluence of events never last. The best times are the ones you create yourself, based on a thorough understanding of the environment in which you live, and you skills to maximize that environment.

I heard an interesting quote the other day that the difference between rich people and poor people is that while poor people look for problems and excuses, rich people are always on the lookout for opportunities.

Poor people are always worried about the economy, while rich people are only concerned with their own economy that they can control. While its nice to live during times of low inflation, low interest rates, double digit yearly stock market returns, it’s never a good idea to depend on them.

Those that tend to be rich figure out a way to make things work for them regardless of the general economic conditions.

Which is why I think my neighbors daughters will be ok. Whenever I’ve spoken with them, they seem to be able to be flexible in their thinking, and focus always on their ultimate objectives, regardless of the meager expectations that society puts on them. They seem to have pretty good expectations of themselves, which no doubt, will carry them a long way.

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There has been an ongoing debate for a while among people that study human development and potential, and believe it or not, linguists. There is one camp that believes that when humans are born, we are completely blank, and don’t know anything about anything. It would be the equivalent of buying a brand new computer with no operating system, not software, nothing.

Similar to the computers of many years ago. They didn’t even know how to start. So every time you had to start up your computer, you actually had to insert a punch card that was configured to give the program the start up parameters.

There are those that feel humans are completely and utterly blank when we come into the world, and that all we are is a result of our environment.

From a purely physical standpoint, that seems a bit ridiculous. As a general rule, and maybe you’ve noticed this, but children of Asian parents usually grow up with Asian features (e.g. black hair, brown eyes). Same with people from other parts of the world. Of course you could likely explain that different climates in different parts of the world gave rise to different physical features over hundreds of thousand so years of evolution, but you could hardly say that this process is repeated for each generation.

So at the very least, it appears that we come pre programmed for at least some kinds of things, such as certain physical traits, which are based both on our ethnicity and our parents. Tall parents usually produce tall kids, etc.

On the other extreme is those that argue that we come in with pretty much everything all configured, and life is nothing more than a discovery of that configuration. People will usually point out cases of twins who although separated at birth, grew up into mysteriously similar lives. Same lives, same names of their wives, same habits, down to the brand of cigarettes.

Of course, these cases are few and far between, they are anything but the norm. Those that study statistics will tell you that you can prove any theory, no matter how hair brained, by choosing certain data to represent your case. Nostradamus, and the appearance of the twin towers on a folded twenty-dollar bill to name a couple.

But along those two endpoints of the spectrum, we have to lie someplace in the middle. We do seem to come pre programmed with some kinds of pre-determined characteristics.

Despite how this seems to suggest that we are doomed by fate, there is a ray of hope in something called meta programs. These are a shorthand collection of decisions the brain groups together to conserve valuable processing time. The reason I say ray of hope is because although in many people these usually go undiscovered and therefore unchanged, once you find out your own metaprograms you can change them to improve your results. Here are a couple important ones. As you read, ask yourself which “endpoint” resonates most with you, and just be aware of it as you go through your daily life, to determine if it serves you, or if you want to change.

The first one is motivation. Are you motivated more by fear of pain, or the promise of reward? Many people are motivated by the fear of pain, and take action in the right direction. But as soon as they make progress, the fear of pain diminishes, as does their motivation. This is one of the main reasons it’s so hard to stick to a diet once you start it.

In order to overcome this, focus on the end results, and make it really big and compelling.

Another one is sorting. Do you see similarities in things, or differences? If you see differences more so than similarities, the world can seem to be a dangerous and confusing place. The human brain is more comfortable with similarity. If you want to try to something new, and only see how it’s different than what you are used to, it might be hard to get started. However, if you train your self to find similarities it will make doing new things easier.

For example, starting a new job can be a frightening experience, if you are always comparing how different it is to your old job. But if you consciously look for similarities instead, it will be much easier to adjust.

Another important one is verification. When you choose something, how do you know it’s the right choice? The two options here are internal and external. If you seek external verification for all your choices, you will always be following somebody else’s lead. What diet to go on, what to order at a restaurant, what movie to rent at the video shop, all these decisions will require you get somebody else’s opinion first.

On the flip side, if you only need to rely on yourself, then you’ll have much more freedom to choose. This can be the toughest one to change because it is very easy to rely on the opinions of others. If you find yourself asking others opinions often, try choosing by yourself, and be happy with your choice. Take small steps, and as your confidence continues to increase, it will become easier.

When you start to examine your own meta programs and how the help you achieve what you want in life, it opens up a huge realm of possibility. Just by noticing how you choose things, you will be far ahead of most other people.

To summarize here are the three main ones:

Pain or Pleasure – Which motivates you the most?

Same of Different – What do you see the most?

Internal or External – Do you always need others opinions, or is yours enough?

After you get skilled with these, there are about twenty other ones I’ll be writing about later on to help you make success automatic for you.

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I was having lunch with a friend the other day. He was this guy I used to play soccer with. I was never really any good at soccer, so I only played because my friends played. I don’t think I ever would have played had it not been for them. I just sucked too much.

It’s kind of weird when you find yourself in this kind of a situation. You are doing something for reasons that don’t seem like the ones other people would guess by looking at the situation. Like if you really like this girl for example, and she wants to watch a romance movie. You’d likely go with her, not because you wanted to see the movie, but simply because you enjoy being with her.

Or maybe its Friday night and you’d planned on hanging out and catching up on some Lost episodes that you’d TiVo’d, but the your buddies call you up. They are going to some club, and convince you to tag along. You don’t really want to go to that club, but hanging out with your friends is usually a fun experience wherever you go, so you decide to watch Lost some other time.

That’s what it was like when I played soccer. As soon as my friends quit, I quit as well. Well not quite. I decided to play one more game after they had quit. It was not a fun experience. The only thing left was me and my cruddy soccer skills. That was the longest game of my life.

So as we were talking about various things, my friend tells me about this seminar he just went to on dating. It was mainly for guys (although they claimed that this particular technique could be applied to girls also) and how to pick up and score with girls. When I say score, I don’t mean like playing soccer. I mean score as in having sex.

Now for those of you that think this is some underhanded seminar in manipulation and how to lie to girls to get them into bed, hold your horses. My friend just isn’t that kind of guy. I think perhaps you need to understand something about marketing.

In order to convince people to sign up and pay for three-day seminar, you need to make it sound really compelling. A three-day seminar is a huge commitment, both on your schedule and your wallet. So of course they need to make it sound like you’re going to get some superhuman skills of seduction and persuasion.
Like you’re going to learn some secret Jedi skills to beam your thoughts at girls and make them squirm in lust for you.

Of course, we all know the differences between the marketing of a product and the actual product. Some are completely different, and some marketing material is pretty close to the actual product. I guess it depends on the mindset of the person that is selling the product or seminar.

But my friend never seemed like the type of guy that would go to a seminar on how to learn Jedi mind tricks to covertly seduce girls out of their panties and into your bedroom. He always seemed to be pretty self confident, and relaxed and easy going. And I’ve never seen him hesitate at all to approach and talk to a pretty girl, so I was a little bit curious as to why he decided to go to that seminar.

He told me that the secret is always learning, and to be able to learn from as many sources as possible. He said some people only feel comfortable, or only can learn from one or two sources. He said those people are stuck, because they are only limited by the insights and model of the world of their particular guru.

And even, you’d have to study under a guru for a long time to get as proficient as your guru. Not because whatever your guru is teaching is so incredibly hard to comprehend, but because there is a lot more to it than most people imagine.

Your guru, whoever he is, is able to do what he can do largely based on his own personal experience, beliefs, habits, frames of reality that he holds, and a host of other unconscious filters that he wouldn’t even begin to be able to describe.

The actual content of what is he or she is teaching is likely not that complicated, but it’s setting your internal filters and belief systems to that of your guru is what takes so long. This is the point that most people miss, and have a hard time with.

It can take a long time to shed old beliefs and pick up new ones, especially if you aren’t aware that this process is always going on. When a guru teaches some breakthrough technique, and only ten or twenty percent of his followers can reproduce that technique, that doesn’t mean the technique itself is flawed, by that most people simply don’t have the internal frames and filters and beliefs required to implement the technique.

My soccer-playing friend told me that by always studying from as many different gurus as possible is a great way to continuously improve yourself. You may only pick up one technique from one guru that resonates with you in a way that you can go out and do it yourself. When you figure that out, you can simply go and collect as many worthwhile techniques from as many guru’s as possible, and continuously build up your set of tools in your toolbox and conquer life.

I asked him about the idea that jumping from guru to guru is a waste of time. There is a strong belief that you have to choose one guru until you master the system completely. If you jump from guru to guru, you’ll never master anything. You’ll be a jack of all trades, and master of none.

He said that is complete nonsense. He said that is a myth propagated by gurus to keep people coming back for life, even if they rarely find success. He said this is a great meme, as it gives people a reason to keep spending their money on guru’s products without ever seeing results. They have this belief that if they switch gurus; they’ll be starting at square on again.

My soccer-playing friend said it’s best to check out a guru, see what you can learn from him or her in a reasonable amount of time, and then switch to the next guru. Every time you’ll learn something new and pretty soon you’ll be master of your own world, and not copying some guru.

So I asked him what the Jedi mind secret to attracting women was. He told me it was to simply give a girl honest appreciation for whatever it is you appreciate about her. And to combine two powerful things. One is to be as open and honest as possible with your appreciation for her, whatever it may be. And the other is to be completely detached from the outcome. That is let her feel your appreciation, as much as she is ready to experience, without expecting anything back in return. And the more she feels your appreciation, the more likely she will automatically reply in kind, which of course, will quickly lead to sex. Because when you put a guy and girl together that feel open enough to show their appreciation for each other, sex is a natural outcome. There are six billion examples of that on Earth, at last count.

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A reporter asked him how it felt to fail ten thousand times, to which he replied:

“I never failed once, I merely found out ten thousand things that didn’t work.”

Now I’m not sure if that conversation ever took place, usually when you see some kind of quote like that, which was supposedly made many moons ago, there is a strong possibility it has been embellished over the years.

Nonetheless, it is a magnificent attitude to have. Of course it is an extremely difficult one. I’m sure that if you marched into your bosses office and demanded a raise, you wouldn’t likely feel elated about discovering yet another way that wouldn’t get you any more money.

People generally have three responses to “failure,” and two of them are not so helpful. I’d like to share with you one trick that can help at least make some progress toward Edison’s positive attitude.

The first response, of course, is to accept failure, and stop trying. You ask your boss for a raise; he says not, you label yourself as a failure. This is likely the worst response (and unfortunately the easiest) because it pretty much shuts down any possibilities for future endeavors.

This is the main reason so many people are afraid of public speaking. When we are born, we naturally scream our lungs out whenever we want attention. As we grow older, we “learn’ that many times, screaming will bring bad results, in the form of angry parents or teachers, or people simply ignoring, or even worse, laughing at our requests.

Because we “fail” so many times in getting our needs met, we develop a deep anxiety about expressing ourselves. When we reach adulthood, it’s no wonder that most of us list public speaking as far and away the number one fear, even higher than death. Our response to failure is to learn to be afraid of trying.

The second response to failure is to blame others. A guy asks several girls out, and gets rejected. After a while, some guys develop a deeply held and sometimes unconscious anger towards women in general. They’re all whores, bitches; they manipulate men to get what they want, etc etc.

Or if you start a business and don’t do so well. It’s easy to blame the customers, the economy, your competitors, and your employees.

This response is equally bad as the first. In the first, you label yourself as incapable of success. In the second, you label your environment, your reality, as an environment in which success is impossible. Both of these responses make it difficult to keep plugging away like Mr. Edison.

So what’s the best response? How do we cultivate the perseverance (or “perspiration” which, I believe, Edison said comprises 99 percent of invention, next to one percent inspiration)?

By asking ourselves the right questions:

What can I do next time to get a better response?
What can I try differently next time to get a better reaction?
How can I present myself differently next time to improve my chances?

The magic about this is you don’t really have to come up with an answer. If you get into the habit of simply asking yourselves these questions whenever something doesn’t go your way, you brain will start to look for answers when you are busy doing other things. And believe it or not, next time you are in a similar situation, you’ll somehow get a different “idea” of what to do. This is a result of the powerful processing capacity of your unconscious mind. When you ask a question, it gets to work on finding an answer.

Many people ask themselves questions like “Why do I suck so bad?” And the brain will happily answer it for them. But when you ask yourselves open-ended questions that point you toward more resourceful behavior, your brain will just as readily answer them for you.

Of course, like any new habit, it’s best to start small, and allow yourself the time to build up your new behavior. Start slow, and build up your soon to be automatic habit.

Like if you overslept, instead of saying “Why am I so lazy,” ask yourself, “How can I wake up automatically?” If you always hit your golf ball into the lake, ask yourself “What can I do to keep it on the fairway?” If you take a test and don’t do so good, ask yourself, “how can I remember this stuff easier?”

The secret is to ask the question, and trust in your unconscious to provide and answer of some sort. It may take some time at first, but an answer will come.

When you make these questions automatic, you will be amazed how many ideas that seemingly come from nowhere. When you start to act on these ideas, your successes will be automatic as well.

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But when you are doing things that are much more personal, and much more subjective, it can be hard to tell if you are making any progress. This is largely due to how the brain processes, stores and uses information. This is also the reason that when people successfully apply things like the “Law Of Attraction,” it seems like the world has magically fulfilled their wishes.

No matter what changes you’ve made, small or large, they will seem normal.

Let me explain.

Lets say you are terribly afraid of elevators. Every time you approach an elevator, your palms get cold and clammy, your heart starts to palpitate, you imagine plunging painfully to your death, and then decide to take stairs. All this is happening inside your brain, due to your own particular history and how you’ve decided to code your experience. This is all normal for you.

Then you go and see a hypnotist, or watch some guy on Oprah who helps people overcome irrational fears, and are vicariously cured. Or maybe you even see some seemingly disconnected event that helps you to unconsciously reframe whatever past experience gave you your fear. Whatever the reason, suddenly you are not afraid of elevators any more.

Now the first time you approach an elevator, you might notice a difference. But more than likely, what has changed is your idea of what is “normal.” All of a sudden it will just feel “normal” to get on an elevator without any feelings of fear or anxiety. You will obviously remember taking the stairs before, but you won’t likely remember the actual fear, since it’s gone.

To get an idea of what this is like, try and remember first learning how to read. Try to remember the feeling of looking at a bunch of squiggly lines on a piece of paper, or on the board at school, and having no idea what they mean. Or try to remember riding bike for the first time, and not being able to keep your balance.

While you may remember the actual event, sitting in a chair at school, or riding your bike for the first time, you’ll likely have a difficult time remembering the feelings of confusion, difficulty, or anxiety that often comes with learning.

As you become more skilled, your brain simply readjusts what is “normal.” It continually updates your definition.

The upshot of this is that you have an unlimited capacity for learning and improving skills in virtually all areas of your life. The drawbacks to this is that in many life skills, (social skills, public speaking skills, writing and persuasion skills) you may be improving drastically, by leaps and bounds, but it doesn’t feel like it because you are always “normal.” This can lead to frustration if you aren’t seeing specific results, like when you improve your T shot, or free throw percentage.

The best way to keep your motivation high is to figure out some way to measure your progress. This can be done by soliciting the advice of people that can be objective.

For an example of public speaking, Toastmasters is really good for this. They have a system where after every speech; you are critiqued objectively by a sometimes-complete stranger. So you can be sure that any feedback you get is useful and helpful in drastically improving your public speaking skills in a relatively short amount of time.

Feedback is perhaps the most valuable thing when you are improving anything. One of the traps of feedback is that many people avoid it, due to a fear of being judged, or rejected, or having their deepest, most secret fears laid bare. Many people feel that if the feedback they receive isn’t one hundred percent positive, then it means they are a failure. This attitude only keeps you stuck in your present level of skill.

But in reality, feedback is simply feedback. It only has meaning that you give it. And when you consistently use feedback to help you improve, you’ll be light years ahead of most people on the planet.

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So here this frog was, growing up in the outskirts of a small farming community. Most people don’t know it, but it’s tough being a frog that experienced something that is the stuff of urban legends. At first he tried to use the story of his origins as a way to get girls whenever they had frog social functions, but as I turns out, most people had heard the rumor, and unfortunately, he wasn’t the best at telling it, even though he was the only frog he knew about that actually remembered being rained down on the community.

After a while other frogs that were more eloquent with the lady frogs started to borrow his story. After a while, most girls just assumed he was making it all up for attention. And because he was a poor storyteller, it usually didn’t get him much more than a few moments of time with a young attractive female frog.

So here this frog was. When he was a kid, he dreamed of turning his experience into fame and fortune. But as he grew older, he realized that almost every frog had the same story. Whether it really happened to them was beside the point. They were better at telling it than he was, so it quickly became obvious he’d have to find another way to make a living.

He always supposed he could just hang out and catch flies, but that wasn’t any fun. Most other frogs did that anyway. And once you established your lily pad, you really didn’t have much to look forward to. Catch flies all day, and croak all night in hopes of attracting a lady frog. While it was a decent living, and expected of most frogs, it simply wasn’t appealing to him.

So he decided to go on a journey. He wanted to find out what the world was like outside of the outskirts of his small farming community. So one day he just set off, hopping and hopping. At first he was a bit nervous, not sure what he would find. It was fairly easy along the way. He never really thought about it, but bugs were pretty much everywhere. No matter where he decided to stay for the night, there were plenty of bugs to be had.

And some places had so many bugs, that he allowed himself a couple days of just lazy bug eating before he decided to move on. Other places had different kind of bugs, and he had to learn new bug catching skills. Some he had to sneak up on, some he had to develop new tongue unfurling methods, and others he even had to set elaborate traps.

As he continued to travel, an interesting thing began to happen. Every once in a while he would pass through an area where a few frogs lived. And some younger frogs liked the idea of traveling for a living. They would sit around at night and learn from him. They would learn all about the different bugs that were available, and all the different ways to catch them.

Most of them were surprised to learn that they didn’t have to sit on the same lily pad day after day, catching the same bugs with the same methods. Some of them naturally traveled with him. And over time, his group of traveling frogs grew and grew.

Pretty soon their arrival into small frog communities became expected, and welcomed. People prepared big banquets for the group of traveling frogs. They would demonstrate all different bug-catching techniques to the delight of all who came to see him.

It wasn’t long before he was world famous. More famous than he ever though he’d be by telling his story of who he was. He became famous because he decided to leave his comfortable life, and learn new things. And by sharing all the useful things he learned with others, he gained a popularity and respect rarely achieved by frogs.

“The secret,” he began telling a group of young frogs who had gathered to hear him speak, “is that most people want to be recognized and respected for who you are, or where you came from. But the truth is, that true respect only comes from what you do, and how you can help others, by showing them how they can do the same thing. That is what the world needs. If you can figure out a way to do this, you’ll never be hungry or lonely again.”

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He’ll come over several times a week, many times without any reason, and just to have somebody to talk to. On the one hand, my friend can appreciate his situation, his kids and grandkids all live in a different state, and the old guy apparently doesn’t like to leave the apartment complex. So it’s easy to have sympathy for somebody like that, but lets be honest. Sympathy can only go so far. Pretty soon your good manners wear thin, and you start to think of reasons to get rid of the guy.

It’s gotten to the point where my friend feels anxious when he goes to do laundry in the shared laundry room. I guess he’s been caught a couple of times loading and unloading clothes, and dragged into some lengthy conversation about times past.

Then his girlfriend suggested he read a book called “When I Say No I Feel Guilty” by Smith. I checked the book out, because my friend really said it helped him. It is a book filled with helpful advice, and strategies to become more assertive. It was written during the seventies, so it’s filled with some references that don’t really work anymore, but the underlying concepts are just as powerful.

Not only can you effectively say “no” to people and reclaim your time, but you can avoid manipulation, and stay out of arguments with no end in sight you’d otherwise get dragged into. The great thing is that the concepts are really easy to understand and apply.

Here is one of my favorites.

One is called the broken record. This is for when you are talking to a salesperson, or a clerk at a store, and they are being less than helpful. Basically it works so well because it effectively defeats any argument somebody throws at you for not being able to do what you are requesting. It’s pretty simple, and works like this.

You figure out what you want, let’s say you want to return or exchange a book you bought at a private bookstore. (Most large chains have a pretty good return policy, so you likely won’t need these skills there.)

So you figure how to word your request, for example:

“I’d like to return this book.”

So far so good, right? Likely, you’ll get some reason why you can’t, especially if it is a family owned store. Even if they have a big sign stating “NO REFUNDS,” this will still work. Small stores (even huge international chains) can pretty much do what they want, despite the seemingly rigidness of their policies. Its’ not like the refund police is going to pop in out of thin air and arrest everybody.

So you say:

“I’d like to return this book.”

And they say:

“We can’t because of blah blah blah…”

The great part is that it doesn’t matter at all what they say for the “blah blah blah” part. You just say:

“I understand that, and I’d like to return this book.”

And just keep repeating this until they cave in, which they usually do pretty quickly when they realize what they are up again. Can you see why this is called the broken record technique? It’s important to stay as calm as possible, and not get angry. It helps to even try not to listen to their excuse at all. Just imagine they are on of those teachers on those old Charlie Brown cartoons.

There are many other techniques in this book, which can do wonders for all your relationships. It’s considered one of the classics of assertiveness, and has helped millions of people since it’s publication. I strongly suggest you pick it up; you can probably buy a used on Amazon for a couple bucks. It’ s great to have a couple copies around to refer to whenever you wish you would have handled a situation a little bit better, so you can study up and improve for the next time.

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The human mind comes pre programmed with various “hot buttons” that were extremely beneficial to humans in the days before agriculture. Decisions had to be made quickly and effectively. Whoever happened to feel a need to sit around and analyze every situation before acting usually didn’t live long enough to pass on that characteristic, so we are left with a predisposition for quick thinking.

If you were a caveman, and took three hours to decide weather or not to throw your spear at a wooly mammoth, you would never eat. If it took you several minutes to contemplate which direction to run if a tiger started chasing you, you wouldn’t last very long.

If you are ever conflicted in a decision, it’s only because today’s society presents us with a multitude of element that push those few “hot buttons” that we have built into our thinking process.

These “hot buttons” have been demonstrated beautifully by Robert Cialdini in his book “Influence – Science and Practice.” It is likely the most referred to book on influence and persuasion.

The topic of today is something called commitment and consistency. Basically, you tend to do things the same way you’ve done them before, or you tend to choose things the same way you’ve chosen them before.

Brand loyalty, staying in relationships or jobs that seem contrary to our best interests, and taking the same route to and from work area all based on this principle. Humans like what is comfortable. And when we do something, and it works, we usually do it over and over again.

Sometimes this can have a negative effect. If you try something, and get a little bit of a benefit, but not quite the benefit you were after, it can be hard to try something new, as we want to hang on, sometimes subconsciously, to that small benefit that we got, whatever it was. It may even be something that we are completely unaware of.

There are a couple of interesting experiments presented in Cialdini’s book. One is that they went through a neighborhood, and asked people to put up a huge sign in their front yard. Most, of course, said not.

Then they went through another similar neighborhood, and asked neighbors to put up a very small sign in their yard. A few said yes. They came back later, and the people that had allowed a small sign in their yard (no big deal) overwhelmingly said yes to a large sign. Because they had already committed to putting a sign up, agreeing to put up a much larger sign was simply behaving in a way that they had behaved in the past.

So how can you use this to influence others? There are two. One is similar to the sign experiment. You simply get the person to do something that seems no big deal, on a small scale. Then later, you ask them to do something much bigger, but seems to be similar to the smaller thing they did.

Salespeople do this all the time. They get small commitments to follow them from prospective customers. (Follow me, sit here, etc) and then slowly build up the level of compliance, until signing a contract is simply the next step in the process.

Seducers use a similar strategy. They meet a girl, buy her a drink, convince her to go to a different area of the bar or club, where they can “talk.” Then they go to another bar in the same neighborhood. Then they go to a small café somewhere closer to the guy’s apartment. Before you know it, they are in bed together. A string of small commitments, slowly growing in size and importance until going home with some guy she just met only three hours ago seems like no big deal.

Another, trickier way to do this is to find things in the persons past that they have already done, and convince them that their previous behavior is very similar to the behavior you want them to perform. This has to be done very carefully, and not blatantly. It takes practice, but once you get this down, you can be powerfully persuasive.

One way to do this (As described beautifully by Cialdini, Goldstein, and Martin in “Yes,” the follow up to “Influence”) is to assigning a positive label to your “target” because of their previous behavior. Then simply imply that if they choose not to comply with your request, they will lose that label.

Again, this can be tricky, and takes some practice to do conversationally, but it can be extremely powerful. Once you convince somebody that they will lose something they like (the positive label you gave them) they will do almost anything to keep it.

One extremely important caveat. Although these techniques are very powerful, if you use them without the other person’s interests in mind, they will backfire horribly. You will be despised more than the most unethical car salesman there is. But when you do this with the utmost sincerity in helping the other person achieve their underlying needs, you can’t go wrong.

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Or maybe you’re lucky enough to have had a goal, tried really hard to achieve it, and then failed. And after you’ve failed, you realized that you really weren’t after that goal after all, but something deeper, and by doing things that were moving you closer to the goal you thought you wanted, you were actually developing your skills that would make it much easier for you to achieve a much larger, more satisfying goal.

Huh?

Example.

I know a guy that really wanted to be a standup comic. He had watched comics as a kid, and really enjoyed him, and really wanted to be onstage telling jokes, and getting people to laugh. So he read books, went to trainings and seminars. He studied the structure of humor so he could write his own material. When it finally came time to get up on stage and burst onto the comic scene, he failed miserably.

He was literally booed off stage again and again. His jokes were horrible, his delivery was terrible, and his timing was awful. For a while he was completely demoralized. The he started learning about personal development and motivation. As it turns out, studying the structure of comedy is closely related to the structure of human understanding and how we humans view the world. Which is very closely tied to our own motivational strategies and our beliefs about what we are capable of.

So he started studying and learning more and more. And he found out there was a huge demand for this kind of seminar. He started giving seminars that quickly sold out every time.

The skills he had picked up along the way, studying about human nature through comedy, and practicing public speaking skills against a ferociously unappreciated audience gave him incredible understanding of other peoples pain and fear, and incredible effective public speaking and motivation skills.

Had he not tried and failed as a comedian, he would never have succeeded as self-development coach. His seminars still sell out whenever he gives them, and he is making quite a bit of money today.

But the point of this essay is not to encourage you to chase after a goal and then fail. If you started out with that mindset, you’d likely not chase it with near as much gusto as is you were expecting to win.

The point of this is to encourage you to really examine the goal you are chasing. Really really examine it. What is it about that goal that is so appealing to you? What will you have, feel, and experience when you achieve that goal? Is there and even better, quicker, and easier way to feel, experience and have those same things by choosing a different goal?

In the example above, the underlying criteria of becoming a comic might have been to make people feel good, and happy, and feel good about oneself for delivering those emotions to others. There are many ways to do that. Being a comic is certainly one way, but is it the only way? Is it the easiest way?

There is one very powerful motivating factor in psychology called commitment and consistency. This has been proven to be a very powerful social influence technique. People that publicly claim they are Republicans will never vote democrat, but people that never commit publicly to either party are much more likely to vote for a candidate not based on his party, but on his or her qualifications.

In the jury system, studies have shown that juries where they publicly voice their opinion (guilty or innocent) before deliberation have a much harder time coming to a consensus. Those that indicate their initial opinion anonymously (writing G o I on a slip of paper) have a much easier time agreeing on a consensus. The people that publicly claim either guilty or innocent have a much harder time changing their minds.

This same dynamic is in place when setting goals.  Sometimes a goal that should have been abandoned a long time ago is still pursued, only because the person made a decision to get it, no matter what.

Of course, this is not to be confused with simply giving up on chasing a goal due to some adversity or difficulties in achieving it. This is about a goal that has lost its relevance.

When you can really dig down deep inside your mind to discover the real reason behind your goal, and go after that, the goal itself can become a temporary placeholder in your mind for your deeper, and more important criteria. Once you identify what that is, you will realize that there are many more ways to get there.

This can take some time and person introspection, but it is well worth the effort.  When you realize that the underlying structure of your experience is something worthy of your attention, you can be assured you will be successful.

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They do take some time to learn, but once you have them down, you’ll notice that you are using them in your everyday speech. When you combine an unconscious skill of embedded commands with a strong win/win intention or outcome, you can be a powerfully unstoppable and charismatic force.

It’s no secret that most people would rather rally around a strong, charismatic leader than step up the plate themselves. Humans are designed to follow one leader in every group of people. Many studies of psychology and sociology have been done that illustrate this simple point. If you’ve every been in a business meeting, you know that most people would happily submit to a powerful, authoritative leader than take responsibility for themselves.

When you develop the use of embedded commands, you will be tapping into peoples deep evolutionarily based need to follow directions, and become incredibly influential. And the great thing is that they are very simple to use and apply.

First, take a short sentence, which is in the imperative form. A short command. Some examples.

Eat sushi.
Drink CC Lemon.
Watch Television
Add water.
Buy my product.
The structure is the first word is a verb in its basic present tense form. Then you have two or three words after it, that go along with the verb.

Next, you need to say them with the right tonality. Pretend you have your own personal robot. They will do everything you ask, and their feelings won’t get hurt. Say each of the above sentences with a slight downward tonality.

Ok? Ok. Next, take the above small snippets of speech, and put them into a larger sentence. This is where it gets tricky. You’ll need to say the command part a little bit different from the rest of the sentence. But make sure not to linger too long when you say the command, otherwise the people you are talking to will know that something is up. Pause just a little bit before the command, and a little bit afterwards, and then continue on with your sentence as if nothing happened.

This way, even if the person you are speaking with suspects something is up, by continuing on as if nothing happened, they’ll quickly forget their suspicions. Even if they notice something is up, they likely won’t know exactly what it is (other than maybe, you are talking funny, but this rarely happens.)

For example, let say you want to convince your girlfriend to eat sushi. You could try looking at her like Rasputin, and say EAT SUSHI! But she’ll likely think you are a nutcase. Or you could say something like this:

The other day, I was listening to this doctor on a radio talk show. He was discussing a study about people who eat sushi, and how they are healthier. He says that when you eat sushi, you get lots of good monounsaturated fats, and people that eat sushi on a regular basis tend to live longer. Hey, I’m getting kind of hungry by the way; do you want to get something to eat?

I remember when I was a kid; I went to some amusement park. In the amusement park they had this animal show, where they had a dog and a cat do a bunch of tricks. They had a sort of joke trick, where they would pull a kid out of the audience, and the trainer would tell him to whisper an article of clothing in the dog’s ear, and then he would go and get it.

Every time they kid would whisper women’s underwear, and the dog would come back with a bra, and you could hear a woman scream from backstage. They called me up on stage, and sure enough, I chose to whisper in the dog’s ear a woman’s bra. I thought it was my own choice to choose a woman’s bra, but my brother later explained what was up.

He would describe all the things I could choose, but he always used embedded commands (although at the time I had no idea what they were) when he mentioned to “choose a woman’s bra,” so inevitable, all the kids that went up on stage would choose that. And that was the only thing the dog was trained to go and get from back stage. It was a pretty good way to set up an easy trick.

These are great to use over the phone if you are in sales, or are talking to your girlfriend or boyfriend. They are particularly powerful if you start with a command that is easy to accept, and slowly lead to a more powerful command that you’d like your listener to perform.

For example

Become interested.
Get curious.
Get excited about this.
Want this.
Make a decision
Get this.
Buy this.
Do this.
Choose now.
Be happy.
Share with your friends.

Whatever it is you are talking about, if you start slow, and work your way up to a big finish, this can be very powerful. At first you’ll have to think these through before you deliver them, but after a while (with practice) you’ll be able to choose a destination and then automatically give people easy steps to get there by following your commands.

Of course, like any other powerful persuasion techniques, these should be used with caution. The quickest way to make a bad name for yourself is to convince somebody to commit money or emotions to something that isn’t in their best interests. The reasons powerful leaders are so powerful, and that people trust them is because they truly have the people’s interest at heart. You don’t have to look back through history to find reviled, hated and despised dictator that took advantage of their leadership.

When you use these ethically, they can be a lot of fun, and make a lot of people (including yourself) very happy.

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Let’s say somebody mentions to you that you have to give a presentation at work next week. You weren’t expecting it, so what happens? If you’re like most people, you’d likely get nervous, anxious, even fearful. It’s no secret that speaking in public is the biggest fear for most people.

But what if you were able to have a different response? What if your automatic response was much more supportive and resourceful? What if instead of getting fearful and anxious, you felt confident of yet another opportunity to share with others your incredible awesomeness?

Well, there’s a simple way to reprogram your brain to respond however you like to situations like that. It takes only a few minutes to learn, and about a minute to practice it, whenever and wherever you like, the only exception being while driving, but you can do it at stoplights.

You may have even heard of it. It’s the famous swish pattern from NLP, and it’s been around for many years. Probably because it is so easy to learn and teach, it’s likely the most popular of all NLP procedures.

Here’s how you do it.

First, think of something that gives you a feeling of anxiety. For now, pick something that’s not that big a deal. Once you learn the procedure, you can move on to bigger things.

Got it? Ok, now what triggers that anxiety or emotion? Is it a picture you make in your mind, a sound, and somebody’s tone of voice? Take a few moments to get clear.
Got it? Ok, good. Put that picture or sound or whatever it is in your left hand. Move your left hand so it is completely outside of your peripheral vision.

As you slowly move your left hand closer to your face, with your palm open, allow the feeling of anxiety to grow as your hand get closer. Do this a couple times to “set” your anxiety response to your left hand motion.

Ok, clear your head. Think of something neutral, like banana chicken ice cream.

Now, think of something that gives you a really good feeling. Confident, playful, self-assured. Whatever it is, from anywhere in your past. A great golf shot, or when you told that joke that went over really well that one time, or that time when you made that special person feel really good.

Do the thing with that good feeling, and your right hand. Slowly move it closer to your face, palm open, and allow that good feeling to swell, as it gets closer.

Ok, now clear your head with another mental bowl of strawberry pizza.

Now the good part. Bring both hands so they are outside your peripheral vision. Slowly bring your left hand in, and just as it creeps across the threshold of sight, and you begin to feeling the attempted awakenings of those old unhelpful emotions, immediately drop your left hand and bring your right towards your face, and allow the full brunt of those new, powerful, helpful emotions to overwhelm you, like that gust of hot wind as you walk out of the freezing cold casino into the hot desert of Vegas, or that wave that came out of nowhere and crashed over you, destroying your plans to wade in slowly.

Do this several times. After about ten times or so, you should begin to automatically feel those new feelings and emotions whenever you think of that old trigger. You’ve effectively kept the same trigger, but changed the emotions that it triggered.

If you only this once, it can be helpful, but unfortunately it usually wears off after a couple days. The trick is to keep doing this every few days for a few weeks, until the old emotional response is completely gone. The stronger the old emotional response, the longer it will take.

The good part is it only takes more than a minute at first, when you set your left and right hands, and choose which emotions you want to replace with what. Once you got that down, you literally do this ten times at every stop light on your way to and from work.

And once you prove to yourself that this really works, you will be amazed how much more resourceful you can program your mind to be. The opportunities for self improvement and self-development are limitless.

Have fun.

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He usually had a flat fee to inspect a car, and then would lay everything out as clearly and specifically as he could. He wouldn’t make any suggestions, he would merely let his experience and the prices speak for themselves.

For example, if somebody had a problem with their engine starting on cold mornings, he would charge fifty bucks to take a look, and then give a full report. He would say exactly what it would take to get the car fixed to the point of starting ok on a regular basis, at a bare minimum cost, and explain exactly what the chances of and how long this “fix” would last.

He would then give another report about how much it would cost to virtually guarantee that this problem would be completely fixed, and how long that would last (usually two or three years, which was the life expectancy of the parts he would replace).

He would then give another report of other problems he found with the car, and what the chances is that they would be a problem, and how likely they would to be happening. Of course he would explain exactly how much this would cost to make sure the problem didn’t happen.

He would, naturally, fix specific problems, to satisfy specific requests. For example, if someone came in saying only that they wanted their timing belt replaced, he would do exactly that.

Because he was so honest and upfront with his costs, he never had any want for business. It wasn’t uncommon to find that you needed to wait a week to have your car even looked at because he had so many customers lined up.

There were several other auto repair businesses in the neighborhood that didn’t do so well. One of the reasons was they because they were always worried about their business, they would sometimes make repairs that weren’t really necessary, or they would rush through and not do a thorough job, making it necessary for some people to come back to get their car repaired. It was no wonder than these other shops didn’t get a whole lot of repeat business from loyal customers.

A lot of people wondered why this guy didn’t branch out, and open up shops that operated on the same principle, as he certainly could. Perhaps it was because he really, honestly enjoyed working on cars so much that he didn’t want to spend time in an office trying to manage multiple businesses and people. He seemed to be extremely happy, and was always quick to remember a customer’s first name when he saw them at the grocery store.

If there is any moral to this story, it’s that if you can combine honesty, a needed skill, and sincere pleasure in performing that skill, you can make a lot of money, and make a lot of people feel satisfied because of your work.

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I know of a method, that I recalled for some reason this morning while I was out on my daily walk, which is a near guaranteed method to make money at the racetrack. I say near guaranteed because if you don’t actually make money, you won’t actually lose that much.

But the best part, for me at least, is that with this method you will be in almost every single race. Meaning that you will have a shot at winning right down to the wire in seven or eight out of ten races. Which makes going to the races really exciting. If you are kind of person that likes to study the Daily Racing From, and base your predictions on the past history of each horse and jockey combination, or whatever other handicapping system you use, then this method is definitely not for you.

However, if only occasionally go to the track, or are going to Vegas or anywhere else that has a sports book, and would like to dabble a little bit, and have a lot of fun doing so, then this system is for you.

It works like this. First you must understand the basics of betting the races. The simplest bests are to win, to place, or to show. Win is first place (duh) place is second and show is third. You’ll win more money, and less frequently if you bet to win than to place or show, but betting to place or show you’ll win more often, but win less each time.

Most people only bet to win, which is fine. You pick a horse, say number three, and you say “number three to win in the seventh,” which means you are betting on horse number three to come in first place in the seventh race.

You can spend all day choosing horses based on their names, the color of their outfit, (or whatever you call it that horses wear) and how they at you. Many do this and have plenty of fun. Unfortunately, you usually lose, and what’s even worse, watching the race isn’t much fun because your horse usually is way behind before the race is halfway over.

This method I’m about to show you is a highly systemized way to pick horses, so that you’ll be in the race all the way to the finish.

First, you need to understand what an exacta is. An exacta is when you choose two horses, and choose one to win, and the other to place, or you pick one horse to come in first, and the other horse to come in second. This is much more difficult, and it pays out much more money that just a win.

If you choose to horses at random every race, you will almost never choose correctly beaus there are simply so many different combinations you could choose from.

What you could do is bet what’s called an “exacta box” which means you choose two or three horses, and then bet every combination possible of them coming in first and second. For example, if you chose an exacta box on three horses, numbers, 2, 4, and 6, you would betting all of the following combinations (1st,2nd):

2,4
4,2
2,6,
6,2
4,6
6,4

Or six different combinations for three horses. For two horses, there would of course only be two combinations, and for four horses, there would be twelve combinations.

Even though it’s one bet, (exacta box) you have to pay for each combination. So an exacta box for horses, 2,4,6 would cost you six times whatever amount you wanted to bet. So a two-dollar exacta box on 2,4,6 would cost you twelve dollars.

So how do you pick your three horses? Easy. Get a sports page, or buy a racing form. There should be a page where they have three “experts” whose job it is to study all the relevant statistics and make an educated guess on which horse will win each particular race. Usually they have three “experts” give their opinion for each race.

All you do is choose those three horses, one from each “expert” for you exacta box for each race.

That way, in almost every single race you will have a solid chance of winning your bet, making for an exciting day at the races.

Keep in mind, that these “experts” usually pick the favorites. Meaning that everybody else is betting on them to win, so if they do win, you won’t win much. (Kind of like in “Bruce Almighty” when everybody won the lotto, they each got three dollars or something).

So what might happen is you’ll bet a two dollar exacta box on three horses, pay twelve dollars, and you might only win ten. Sometimes you’ll win a bit more, sometimes you’ll get lucky and one of the “experts” will pick semi-long shot.

The most I ever made betting this system in one day, while betting only two-dollar exactas, was around three hundred dollars. I hit eight exactas that day.

Most of the time, you’ll break even, or make enough to pay for your hot dogs and beers that you drink while your at the track. It’s a great way to make good bets without putting too much thought into them, freeing you to enjoy those hot dogs and beer and your friends, while astounding them with your secret knowledge of how to beat the track.

Remember, racing form, (or sports page) three experts, three horses per race, and one exacta box on those three horses.

If you want to get tricky, you can increase your bet if you win a bunch in a row, going from two dollars to three dollars to four dollars, etc (remember each race cost six times your bet for a three horse exacta box). Just be sure to lower your bet down to two or even one dollar if you go a couple races without winning anything.

Have fun, and let us know how it worked out for you.

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With those, you need to constantly give them attention or they will die on their own. Of course both kinds are valuable, and both have their own set of benefits. Some are contextual, some are dependent on the time or the situation, and others are dependent on a shared workplace.

I remember once I was waiting in line at a big bookstore to get a copy of a new book signed by a famous author, who was also a TV personality. If you wanted to get your book signed, you had to show up to the bookstore twice. Once in the morning to line up to get a number, and then later that afternoon to line up according to the number you got. They gave out the numbers in order, so you essentially lined up in the same order from the morning.

Which made for an interesting situation. I suddenly made friends with the people standing in line around me. We were there for the same purpose, and because we all left at the same time, and we knew we were all coming back to the same place as the same time, it kind of gave it an “instant friendship” feeling to it. Shared purpose, shared interests, an inherent plan to meet back later at the same place.

It was really strange the way it unfolded. We all said our goodbyes in the morning, and each went off to our jobs. Later that afternoon, we all greeted each other as if were old buddies. There were about six of us. And as we slowly wound our way around the bookstore, we talked about various things that you usually talk about on a first date. Family background, interests, hobbies etc.

And when we got to the front something else interesting happened. They were letting people in by groups, based on their own counting system. Their counting system didn’t consider that people had formed their own “cliques” while waiting in line.

When our turn came, only half of us were called to go in, and the other half had to wait for the next “group.” One of the girls in our “group” gave the bookstore guy a sad look and said “But we’re together,” and motioned to our newly formed group.

He acquiesced, and let us in. We proceeded to shift through the line together, inside the bookstore, closer and closer to the superstar whose autograph we wanted. As our excitement grew, a couple people suggested getting drinks afterwards, or other plans involving restaurants and activities.

But then something totally unexpected happened that really surprised me. As soon as we all got our autographs, the purpose for our group completely and utterly vanished. All the idle chitchat we’d shared lost its importance, as we no longer had a common purpose.

We suddenly found ourselves looking at each other, likely all thinking the same thing. “Wait, who are you people again?” Or something along those lines. We all mumbled a quick and robotic, “uh, see you,” and quickly went our different ways.

I’m pretty sure that I forgot all those people’s names within an hour after leaving, as I’m sure they did mine. And I seriously doubt that if I ever ran into them again, we’d recognize each other.

Now, I’m sure you have friends, good friends, which you met in places while standing in line, or waiting for something. That happens all the time. But when that does happen, it is because you had something in common, and “clicked” personality wise because of reasons other than what you were waiting for.

The “group” I found myself in, we had absolutely nothing in common, at all, except that we were all waiting for an autograph from a famous TV personality/author. As soon as that reason vanished, so did our group.

But it sure was fun while it lasted, and it did pass the time quite quickly while we were waiting, serving a valuable purpose.

I think the only time people get into trouble is when we expect more from a relationship or a friendship that it can provide for us.

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