Read This Before Somebody Else Does! There are few things that work more to create a unconscious desire to buy or acquire something that scarcity. Even though scarcity is the oldest trick in the book when it comes to sales, it still works. Any time something is in limited supply, or the time is scarce, [...]
The Art Of The Con I had only three hours to get it done. I wasn’t sure if I would even come close, but I had her a promise. A promise I wish I never would have made. She has a way of doing things like that to me, my thinking, my decision making process. [...]
I Shot An Elephant In My Pajamas I used to have this friend that had a particular skill. It wasn’t anything that was going to make him rich, or famous, but it was really fun to watch. The interesting thing was that whenever he tried to purposely do it, like think about it beforehand, it [...]
Eviction Party “Get! The! Fuck! Out!” “Wait, what?” “Don’t make me say it again! Get Out! Now!” He picked up a baseball bat and came after me; I wasn’t sure why he was so angry. I’d been saying the same things to him for the past several years, pretty much this guy’s whole life. Most [...]
Beware The Door Buster I was waiting in line down at this new electronics shop last weekend. They had this massive grand opening, and they were going to give away this really cool flat screen TV along with a home theater system. They said they’d give out free raffle tickets to the first five hundred [...]
Three Types Of Sales If you’ve ever bought a car, then you are familiar with something called “sales resistance.” As soon as the salesman or saleswoman came walking up to you, your defenses automatically went up. Another name for this is “conscious resistance.” It is widely believed that one of the functions of the conscious [...]
Do You Know When Your Strings Are Being Pulled? There are two laws of influence that can be used in a particularly powerful combination. These two laws have been identified by Robert Cialdini in his bestselling book, “Influence, Science And Practice.” If you are interested in influence at all, and would like to either become [...]
The other day I was waiting on the corner for a light to change. At some intersections in my city, they two way traffic for cars, and four way traffic for pedestrians. So if you are a pedestrian, you have to wait until the traffic going both in your direction and perpendicular to your direction [...]
When humans communicate we rarely are upfront and clear about our intentions. Many times, most times in my opinion, we don’t even know the full extent of our intentions. How many times have you gotten into a fight with somebody, and after wards you were wondering why in the world you said what you said? [...]
To those of you who have emailed me privately asking for more tips on how to easily persuade others, this article is for you. If this is your first time here, you will find a great and easy to apply tip to use in your persuasive endeavors, be they job interviews, first dates, sales calls [...]