Two of the most powerful and effective means of persuasion are social proof and authority. Social proof and authority are responsible or some of the greatest marketing stories of all time and some of the most horrible acts of cruelty perpetrated by societies led by evil and charismatic leaders. Due to hundreds of thousand of [...]
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There has been much debate over the last several years as to why the human brain became so large. Compared to our body weight, it is much larger than our nearest relatives, the other apes. Some of the leading theories are that we need large amount of brainpower for spatial processing. It has been argued, [...]
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There’s been a lot written lately about persuasion. When I say lately, I mean the last thirty years or so. Before then, whenever somebody wanted to sell somebody something, they usually came up with some snappy advertising jingle, and put the product, along with the jingle or some slogan in front of as many people [...]
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I was sitting in a bookshop the other day, like I like to do, as those of you that read this blog on a daily basis have noticed. And I saw some guy walking around the shop giving out his business cards. He was very bold. He would just walk up to somebody, introduce himself, [...]
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The other day I was sitting in an airport waiting for a friend of mine. As soon as I realized that I’d forgotten to bring the scrap of paper on which I wrote down her flight number and arrival gate, I had a flash of insight. I used to do something a certain way, and [...]
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