Sleight of Mouth language powers are among the most useful language patterns you can learn to affect personal change in others as well as easily overcome objections and obstacles. They have been used from anything from therapy to seduction.

Today’s pattern is the “Decision Frame.” This is based on the idea that when we state a belief or objection, we somehow think that the idea is “out there” somewhere, and it exists independent of us and our thinking.

However, once you delve into some of your own personal beliefs, and take an inventory of the beliefs you hold today compared to five or ten, or even twenty years ago, it becomes clear that all beliefs exist only in our heads.

To use this particular conversational reframe, all you need to do is speak of the belief as if it were a conscious decision made by the person you are speaking with. You don’t to suggest any alternatives, or judgment regarding their belief, as merely playing with the idea that their belief or objection is a result of their own decision making process, a whole new world of possibility will open up to them.

If you are familiar with some of the other sleight of mouth patterns, any one or combination will be much more effective when used immediately after this particular pattern.

Let’s look at some examples

I can’t wake up early because it’s too difficult.

How exactly did you come to this conclusion? Was there ever a time when it was difficult and you still got up on time? How exactly do you measure the difficulty,and make a decision regarding it’s impact on your ability to wake up?

I can’t get a good job because I don’t have a college degree.

Did you do a statistically sound study to determine this? Or did somebody you trust and respect tell you this? Are there any published numbers regarding ability to get a job compared to level of education? How many jobs did you apply for and get turned down solely due to your lack of education before you came up with your theory?

I can’t find a girlfriend because I can’t talk to girls.

How many girls did you talk to before you decided that was the reason? When exactly did you come to this conclusion? Do you imagine ever changing your mind any time in the future?

I can’t buy your product, it’s too expensive.

And how exactly did you decide that? It’s important, because our product may very well be over priced. Was there a certain range you had in mind before you left your house today? Or do you base the price on how you feel when you are introduced to a new product or service? How do you feel when you know the time is right to buy something?

I can’t study all these patterns, because they are too difficult.

I’m interested how you came to the conclusion that they are too difficult if you haven’t studied them yet. Did you study one or two of them, and figure the rest were the same? How long do you generally look at something before making the determination that it’s too difficult?

I could never use these patterns in a normal conversation, I would feel too awkward and strange.

Since you’ve never used them before, I’m guessing you’ve felt awkward and strange before, and you think maybe these will produce the same feeling of awkwardness? How did you come to that conclusion? How do you imagine people reacting when you use these particular patterns?

(end examples)

Just by reading the naked text, these patterns can certainly be used without any kindness or obvious concern for the other person’s resourcefulness. It’s important to remember these patterns, and this one in particular, that you aren’t coming from a place of superiority, bent on proving the other person wrong.

It’s much more effective to become purely curious and interested in the other person, and how they formed their beliefs. Then once you get them speaking in terms of decisions and options, you can leave the belief change up to them. People are generally pretty skilled at changing their minds for the better when given an adequate opportunity.

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With the powerful Sleight of Mouth Language Patterns you can easily get inside somebody’s head (without them realizing it) and covertly twist their ideas around to give them a much more resourceful outlook on life. These can be used for destroying limiting beliefs, to drastically improve your sales, and to seduce whomever you please.

Today’s pattern is called the “Both Frame.” The basic idea is that when people express a belief or an objection, it’s set up as either a complex equivalent (X means Y) or a cause and effect (X causes Y). Although often times only one side will be stated, and you’ll have to extract the other side with your intuition based on the context of the conversation.

When people express these statements or ideas, they are usually in an “all or nothing” frame. There is no halfway point. When somebody says that they can’t get a good job because they don’t have a college degree, in their mind they mean that every single job they will get with their education will be a bad one.

If somebody says that being upset makes them eat ice cream, in their mind, anxiety creates one and only one response: Get the bucket of ice cream and the spoon. (Actually that doesn’t sound too bad right now, but I digress).

The idea then is to carefully introduce some kind of “halfway point” so that they have some more responses. When people express an objection or a limiting belief, they are expressing how they are stuck. They have built a rut in their minds, and they can’t think any other way. By introducing more choice, they can experience a new perspective. They can get that, “wow, I never thought of that before” feeling.

To use this conversationally, take the belief or objection at face value, and then wonder out loud about any other possibilities.

Some examples:

I can’t make the basketball team because I’m too short. (ALL assumption = height is the ONLY consideration by the coach).

Is that the first thing the coach checks, is how tall you are? Does he have any other criteria besides height, like teamwork, leadership, hustle, free throw shooting ability, inside shot, outside shot, anything like that?

I can’t get a date because I’m overweight. (All or nothing assumption: Other people only care about weight and physical appearance)

Is that the only consideration people have regarding a potential relationship partner? I read this interesting article in Cosmo that said most people have about three or four different things that are important to them, and being in good physical shape is not the most important.

or

(All or nothing assumption: I can’t talk to anybody because it won’t turn into a relationship)

So you don’t want to talk to anybody and maybe be friends unless you are sure from the first minute that you are after them for a lifelong relationship?

I can’t buy your product, because it’s too expensive.

Do you always only look at the price when considering buying something? Have you ever bought something only because of price and later were disappointed? Does value, desire and expected pleasure from owning this product ever come into consideration?

I can’t learn all these language patterns because they are too difficult.

Do you have to learn all of them in one session? Is it possible to learn one this week, and another one next week? Imagine how powerful and persuasive you’d be six months from now!

I could never use these in a conversation, they would sound too awkward and uncomfortable.

(note: In this situation, the person is likely imagining using them for the first time in a high pressure sales situation, or an important point with an important person, like a boss or significant other, where losing an argument would mean a big deal.)

What would happen if you just playfully used these on Skype with somebody that you didn’t really know that well, when talking about something that didn’t really matter?

or

How does it feel to imagine using these with a practice partner, until you feel confident to start using them with others about inconsequential things, so you can better appreciate how powerful they really are?

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Sleight of Mouth Language patterns are little known about but incredibly powerful linguistic tools that you can easily use during normal, everyday conversations with powerful effects. Easily dismantling beliefs and quickly and effectively overcoming objections, these patterns have been used for powerful therapeutic change and incredibly profitable sales techniques.

The focus this article is the “Identity Frame” pattern.

First, a bit about the concept of “identity.”

Many times, most times, we think of ourselves in various tenses of the “be” verb. Functionally, this verb is a linguistic equals sign, equating everything on one side of the equation, with everything on the other.

The simple sentence, “I am happy,” is equating the speaker with the feeling of happiness. Sounds simple and a bit pedantic, but it bears some consideration. Not so bad, but what happens when you don’t do something as well as you’d like, and you say, “I am a failure”? Now it gets a bit trickier. The moment you say that, your subconscious searches our memories and judgments for every other instance that you labeled somebody or something a “failure,” and puts you in that category as well.

Technically speaking, you are nothing. You do things, you think things, you remember things, you feel things, but what you really are is always changing. Even the atoms, molecules and cells that make up your physical body (including the brain you are using to read this and hopefully store some of this information for later use) are always being recycled.

You are a process, a process that is always changing. You can’t be anything.

So how do you use this idea in a conversational reframe?

You could take the two sides of the statement, and equate them as being one in the same. This is similar to the “Allness” frame.

Or you could take whatever belief or objection they are saying, and identify them with that particular belief. It’s a way of showing the person that they really are a lot more resourceful than letting their mind be held captive by some imaginary belief or objection.

For example, somebody says to you “I can’t get a good job because I don’t have a college degree.”

What could you identify about that belief, that the listener wouldn’t particularly like to be identified with?

How about:

• Somebody that lets others determine their potential
• Somebody who allows their future to be determined by a set of exams
• Somebody who only follows what the crowd does without much thought
• Somebody who quietly takes their spot in society and hopes for some table scraps from the big kids

To phrase this, it sometimes helps to assume they are the opposite of that identity, and let them prove it by living up to it. It’s tempting to cop an attitude (Oh, you’re on of those people!) but that only puts them on the defensive, which will strengthen their belief, and destroy your rapport.

What? I didn’t think you were the type that allowed some arbitrary rules set up by society to determine their life. I thought you were the kind of guy who made their own luck and did whatever you wanted despite what the so called “experts” said was best. Since when are you letting a bunch of goofball academics who don’t even know you set some imaginary limit on your career and earning potential?

Some others examples.

I can’t play basketball because I’m too short.

You mean there is some kind of height limit on playing basketball? Do the laws of physics change, making it impossible to make a basket if the ball is shot below a certain elevation?

I can’t get a date because I’m overweight.

So everybody who doesn’t date is fat? And everybody who is fat can’t get a date? That can’t be true, because I see overweight people in relationships all the time. What would happen if you were skinny in a relationship and then got fat? Would it automatically stop? How does that work? Do you each get some kind of post card in the mail telling you it’s over? Who’s in charge of this system, anyway?

I can’t learn these patterns because they are too hard.

I thought you were the kind of person who likes a challenge, especially when learning something can make you a lot of money, and make it easy to have wonderful relationships. You didn’t give up when you started walking, did you? Unless you parents had to hire some kind of personal walking trainer for you when you were a year old…

I could never use these in a real conversation, it would feel too awkward.

Do you really identify yourself as somebody who never tries anything unless it feels totally comfortable the first time? You’re not one of those people that are afraid to leave the house, and have to wash your hands every fifteen seconds are you? (said in an obvious joking manner, after building a lot of rapport).

I can’t buy your product because it costs too much.

I read this article once about an old lady who hated to spend money. She would even sell the daily newspaper after she read it. She died a rich woman, but she wore the same ugly dress every day, and her kids hated her. You’re not like her, are you? (said in joking manner, after building a lot rapport).

(end examples)

Some of these are bit tough to stand by themselves, so in this case it’s a good idea to throw these reframes out jokingly, and then change the subject, and then come back with another pattern or two.

Even when you change the subject, your listener will have at least in part considered the idea of what it’s like to identify themselves with the belief in such a way. When you come back later with a couple more patterns, it will be much more easier to dismantle their belief or objection.

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When you use Sleight of Mouth Language Patterns, you suddenly have the capability to conversationally reframe arguments, objections, and even beliefs that have been held since childhood. Their power and effectiveness is only limited by your willingness to learn and use them.

Today’s pattern is along the same logical lines as the previous two, but takes things to an extreme. They can easily put something into perspective, removing the sting from any belief or objection.

This pattern is called “Eternity Framing.” You simply take the objection or obstacle, and conversationally move your listener out in time to the end of their life. From this vantage point the argument seems almost silly, and can easily be dealt with back here in the present.

This can work on a personal level as well. Whenever you find yourself facing a seemingly insurmountable problem, simply imagine you are on your death bed looking over your life. Compared to all the things you’ve accomplished, and all the things you will accomplish that you are remembering in your hallucination, the present problems won’t seem so bad.

So basically, you take the person’s objection, accept it at face value, and then casually move them out into the distant future, and have another look at the objection. You can either look back from the future, and make the objection seem small in comparison to everything else, or you can show them what a horrible life they have ahead of them if they persist in hanging on to it.

Let’s take a look at some examples.

When you watch football it means you don’t love me.

Well, maybe you feel that way now, but when we’re in our nineties, and remembering all the wonderful times we’ve had together, and all the ups and downs, I really don’t think football will seem like much of a problem.

I can’t buy this because it’s too expensive.

Yes, I agree. It sure seems that way now. But if you could imagine looking back on this decision in twenty or thirty years, and your in position to really see all the value you’ve received from this product, I think you can safely feel glad to have bought this today.

I’ll never get a good job without a college degree.

Well, when you’re retired, and living off a meager pension of a day laborer, I hope you don’t mind looking back over your life, just above the poverty line, and only being able to afford to buy something nice once in a while, while some of your neighbors, who are also living the good life, will have been comfortably retired for many years.

I just can’t exercise, it’s too difficult.

When you’re laying on your death bed, I hope you don’t mind having given up an extra twenty or so years of life because you decided to take it easy.

Learning these patterns are too difficult. Besides, I could never use these in a real conversation.

Yea, they are difficult. When you look back on reading this blog post when you are in your eighties, I guess you won’t mind having given up the opportunity of a lifetime, one that could have easily earned you extra hundreds of thousands, or perhaps even millions of dollars, over the course of your life. I guess you really like your comfort zone.

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Sleight of Mouth patterns are incredibly useful linguistic tools to defeat any argument, overcome any limiting belief, or quickly smash any verbal objection that comes your way.

These patterns, when used together (there are 24 of them) will make you a linguistic ninja with a variety of tools to assassinate any argument that comes your way. (Nice metaphor, huh?)

Today’s pattern is called “Counter Example Framing”, and is pretty logical and straightforward. It is powerful enough to be used by itself, but when combined with one or two other patterns, you will virtually unstoppable.

In Counter Example Framing, you take the belief or the objection, and simply find examples where it doesn’t hold up. Frequently when people express beliefs or objections, they are framed in a “All or Nothing” structure, as if they are true for everybody all the time.

When you use a couple of counter examples, it can give them a bit of pause, as they start to realize that it’s really their map that is less than useful, and not reality itself.

Like the other patterns, be very careful when using this one, as you need to be careful of proving the other person “wrong.” Carefully suggest some other alternatives, and let your listener mull them over on their own, and come to their own conclusion (the exact conclusion you want them to come to).

Some examples

I can’t find a date because I’m too fat.

Being fat causes no date. (X causes Y)

So simply show some examples in your life, in their life, in other people’s lives where being overweight didn’t cause any problems.

That boy/girl in biology class likes you.
That big girl who works at the ice cream shop has three or four boyfriends/girlfriends.
So nobody who is over a certain weight can ever get a boyfriend/girlfriend?

I don’t have a college degree, so I can’t get a good job.

Yea, just like Bill Gates.
What about all the rich people that lived before they invented colleges, how did they get good jobs?
You had that awesome job in high school, and you didn’t have a college degree then.
Wait, doesn’t your boss not have a college degree?

Going on a diet and losing weight is hard. (X = Y)

Did you hear about that girl who lost 200 pound to win the love of her crush? She said it was the easiest thing she ever did.
People that exercise say that the endorphins created give them the most incredible feelings of pleasure you could ever experience.

Talking to girls is scary and terrifying. (X = Y)

I know this guy that can’t stop talking to girls. In fact, that’s the main reason he can’t keep a girlfriend for very long. He just loves talking to new people. Do you think it’s hard for him?

Your product is too expensive.

I know what you mean. I actually thought the same thing myself, and got a lot of grief from my wife when I first brought it home. But after we realized just how valuable it was, we were very happy that we decided to buy this.

Learning all these language patterns is difficult and tedious.

I read this book from this guy and he said when he realized how much more money he could make in his business with these patterns, he couldn’t wait to finish work so he could go home and practice. He said all he could think about was money and lots of time off from work as he studied these patterns. Now he’s the company president, and he only works about four months out of the year.

(end examples)

A couple of things may happen when you use these patterns. You might destroy their belief altogether, or you may uncover a deeper belief.

For example, the objection “I can’t meet people because I’m overweight” might not really be about being overweight. Being overweight is likely an excuse, and once you destroy the excuse with these patterns, you’ll uncover the real issue.

The other thing that may come up is you may encounter a belief about the world in general, but after reframing it with this particular pattern, the belief may shift to a belief about the person and his or her capabilities.

“Talking to girls is scary,” a global belief, or a belief about talking to girls in general, may shift to “I can’t talk to girls because I’m too scared.” Which is definitely a step in the right direction, because as long as somebody believes something is “out there” in the world, it can’t be changed.

Once you shift something to the personal level, it can easily be overcome with various other techniques. And often enough, when somebody else can do something, it’s a good enough model to work from to increase personal skill.

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Most people, when they come up across an obstacle, or even worse, an objection, quickly fold and give up. Some try for the “hard sell” and continue to hammer away with the same statements (albeit slightly reworded) over and over hoping their poor listener will somehow change their mind, if only to shut them up.

But you, Dear Reader, will soon have the skills to not only overcome and literally obliterate any objection that comes up, but to deliver them in such a way that it will be the listener themselves that decides on the new way of thinking, often times without even suspecting it was you that loosened up their mind, allowing for new beliefs to get in there in the first place..

This is the power of the Sleight of Mouth patterns, the third of which is described in this here article.

The pattern for today is called “Reframing External Behavior,” and is a favorite of politicians. I’m sure you’ll begin to recognize it more and more after you get familiar with it.

Many beliefs, as expressed in the linguistic formulas of cause/effect and complex equivalent, are made up of an Internal State, and an External Behavior. Usually expressed like so:

• Internal State causes External Behavior

• External Behavior causes Internal State

• Internal State is (=) External Behavior

The trick is to take the External Behavior, and show that it means something other (and hopefully more beneficial) than the limitation that your listener thinks it does.

Let’s say your friend says:

“I’m not good at sports, so I don’t want to play.” To translate into an easy to disassemble cause and effect we get:

“I’m no good at sports so I won’t enjoy playing.”

So to reframe the “External Behavior,” or not enjoying playing, you might suggest to them that it’s not how well they do that brings pleasure from playing sports, it’s merely the competition.

How about another one: (External Behavior = EB)

Not getting a raise means my boss doesn’t like me. (EB = not getting a raise)

To reframe the External Behavior (boss doesn’t like me) you might say that your boss not liking you would be firing you, or something worse. Or you might suggest some other reasons they didn’t get the raise. Reasons that are beyond the boss’ control.

I gained ten kilos, that means I’m a loser. (EB = gaining weight)

Gaining ten kilos doesn’t mean you’re a loser, it is evidence that you are highly skilled at changing your body weight. All you need to do now is to put in the effort to change it in the other direction.

Making money is difficult. (EB = making money)

Making money is easy, just take a look at all the rich people there are in the world. In fact, there are many more rich people today than there were a hundred years ago.

Your product is too expensive, I can’t afford it. (EB = expensive product)

It’s not too expensive, it offers an incredible amount of value that will actually save you money in the long run compared to our competitor. Especially when you consider that you get free upgrades for life, something that no other company can offer.

My long commute every morning leaves me angry and frustrated when I arrive at work.(EB = long commute)

Actually, your long commute is a perfect time to listen to books on tape, or other self development CD programs that can drastically enhance your earning potential. This will make you more marketable, as well as allow you to earn a hire income so that you can live and work wherever you want.

Learning all these new language patterns takes too much effort. (EB = learning new language patterns)

Actually, learning these language patterns will give you an incredible edge in any area of life, allowing you to easily earn more money, become astoundingly persuasive, and gain substantially more personal power, which in the long run will save you much more effort than had you not taken the time to learn these unbelievably powerful patterns.

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I went to see this movie the other night. I didn’t even realize it was coming out. I was just walking down the arcade downtown, and I saw a movie poster. I recognized the actor right away, but I had no idea he had a movie coming out. So naturally, I went and checked the times, so I could come back and see it within the next couple of days. It was already pretty late, and there weren’t any more shows that evening.

So the next day come around and I go down to see this movie. While I was waiting in line, I saw somebody that I sort of recognized, but wasn’t sure where I knew her from. I could tell she felt he same way. We were waiting in one of those lines that snakes around, kind of like an amusement park. You are always standing next to different people as the line moves around.

So we had just turned our opposite corners, and started moving closer to each other. This was really weird, because both of us were trying to study each other, but only through our respective peripheral visions. I was kind of afraid that if our eyes, met and she showed recognition for who I was, and I hadn’t figured out who she was yet, it would be embarrassing. I suspect that she was doing the same thing.

It’s kind of hard to describe. We were both looking kind of in each other’s direction, but not quite at each other. But we kept moving closer and closer to each other. I started to panic, what if she said my name, but I didn’t know hers? What if she knew who I was, and I ignored her, but then saw her again the next day somewhere, like at the cleaners, or some place I shop every day?

I remember once when I was in college, I was taking this class in anthropology. It was cool because of the class; we got in free to the local zoo anytime we wanted. All we had to do was show our student ID, and mention the professor’s name. And the zoo wasn’t any small town zoo with a bunch of animals that were kicked out of other zoos for bad behavior. This was actually a world-renowned zoo, with high profile animals like special pandas and stuff.

So anyway, one lecture, this professor was telling us how intricate the facial expressions of chimpanzees are. And also how similar they are to humans. He was explaining that the human tendency to smile is somehow related, to chimps baring of their teeth to both show aggression, and to show passive submission. I don’t remember exactly how it works, but the facial expressions, at least in chimps, for aggression are only slightly different from happy submission.

He told us if we wanted to have some fun with the chimps, to get as close as we can to the cage possible, and pick one, and just stare at it. After a while he or she will realize that some goofball human is staring at it, and see what’s up. After a while, they will take it as a sign of aggression, and start staring back. If you are lucky, you can get into a staring contest with a chimp. If that happens, wait a few minutes of staring, and then bare your teeth. The chimp will most likely get super angry and jump around like he wants to kill you or something.

So after I heard that, I went straight to the zoo, and went right to the chimps. I found a couple and stared at them, but I couldn’t get anybody to stare back. I tired for a while, and did get a bunch of glances, but no takers for a deadly stare down contest. Maybe they weren’t in the mood, or maybe somebody tipped them off that the professor of anthropology was sending troublemakers to mess with them.

When I reported my findings, he said that’s not unusual. Chimps have to be ready to stare somebody down, and there are plenty of factors that go into it. Generally speaking, if they don’t feel like they are in competition for anything, like food or girl chimps or something, they won’t likely get angry very easily. I guess in the zoo they try to keep the chimps happy.

But he went on to explain that eye contact is a touch thing. Even human it evokes some deeply subconscious and long evolved fears of conflict. In the wild, eye contact meant one thing, and one thing only:

Let’s rumble.

He also mentioned some psychological study that showed if two humans are looking at each other eye to eye for more than thirty seconds, they are either fighting, or thinking about fighting, (or at the very least feeling some kind of aggressive competition), or the opposite either engaged in sex, thinking about sex, or at the very least having sexual feelings.

I’ve read from other sources, that if a guy locks eyes with a woman, and she holds eye contact for more than a few seconds, she is a highly sexual individual. I’m not sure if that’s true or not, but if you’re a guy, try and see if you can hold eye contact with a female stranger for more than a few seconds. It can be interesting, to say the least.

And this is the weird part, or the cool part. Just as moved up so we were both next to each other line, we both did our best to shift our gazes so we were looking at each other, and throw our best “Oh, hey! How’s it going,” but right when we did so, we both realized who each other was at the same time. It turned out to be more like “Oh Hey! (fake) how’s it…OH! Hey! (real) How’s it going!” Turns out we don’t know each other by name, just that she’ s a waitress at a coffee shop that I go to sometimes.

Once we got that out of the way, I was able to enjoy the movie. Which turned out to be pretty good.

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I was hanging out downtown the other day, and ran into this particularly strange character. He was one of those guys that have the big signs warning of the impending end of the world. Sometimes his sign will say “The End is Near,” and or other similar messages. Sometimes though, his signs don’t make any sense whatsoever. Like the other day he had a sign that said “They are aware of all of what you think you don’t know,” which I had to read a couple times before I realized it really didn’t make any sense.

So naturally, being the curious guy that I am, I went and asked him. I was kind of half expecting him to be a complete nutcase, and give me some wild reason that masked his complete and utter detachment from reality. But what I got was something altogether different.

It was kind of like that time when I was a kid back in boy scouts. Our troop would go on these yearly hikes. They were about fifty miles, and took about a week. To make sure we were all up to snuff, we would have to go on three “qualifying” hikes prior to the big one. There would be five successive weekends where we would the troop would leave early Saturday morning, hike for eight or so miles, camp out, and then return on Sunday. You had to go on three of these five in order to go on the long one. The scoutmasters that went along didn’t want to be stuck carrying some kid’s stuff because he couldn’t carry it himself.

That had happened a couple years before. They didn’t have the three-trip rule, and just went straight away into the weeklong hike. There was this one kid that joined up, and his mom assured the scoutmaster that he would be able to handle it. After about two miles in, everybody realized this kid should be anywhere but on a hiking trail with a thirty-pound pack.

The scoutmasters divided up his stuff until his pack was maybe five pounds. Even then he struggled. Hiking up hills in high elevation where the air is thin is not the easiest thing in the world, and this kid was proof. His mom had unloaded this kid on the troop to take care of him for a week, and the adults all had to unload him of his stuff. And the rest of us kids had to pretend to be nice to him while we walked slower than normal so he wouldn’t be left behind. Talk about a burden.

I read this book once that was talking about business success. It said that the most successful people are one’s that are able to carry their own weight, as well as offering something to the organization. There is a certain winning combination. It gave several examples of different job interviews, and some of the answers people gave. Several of the unsuccessful candidates were keen to find out things about the job like vacation time, benefits, how often they can get raises, and so on. Managers naturally weren’t to anxious to hire these people.

Others on the other hand were a little too much in the opposite direction. They were about how good they were, how many massive skills they had, and why they should be hired. Managers didn’t really like these people because they didn’t really take much of an interest in the particular organization. They seemed to have a one size fits all ego that expected the world to bow down in awe of its skills.

The ones that were the most successful were the ones that were confident in their abilities, and were able to elicit certain aspects of the business, and then explain to the interviewer how their particular skills would be of specific benefit to the company.

The conclusion of this book was that if you are ever interviewing for jobs, to first make a list of some skills you have, and keep a mental list of several examples of how you demonstrated those skills in the past. Then when you are in the interview, find out what kind of person they are looking for, and then give examples from your own past that show you are an obvious choice for the organization. Obviously it helps to do a little bit of research before going to the interview, but with the amazing amount of information at your disposal through the Internet, that should be fairly easy.

The bottom line is to not only know your skills, but be able to find several examples from your past, and be able figure out as many creative ways as possible to show how they are applicable to as many situations as you can. This will get you a lot further than showing up with your proverbial hat in your hand asking about benefits and vacation time.

After we finally made it back after what seemed like the longest week in backpacking history, we never saw that kid again. He was quiet all the way back, and after a few polite and subdued goodbye’s that was that. I did see our head scoutmaster having a word with his mom. It didn’t appear to be an angry exchange, but he did seem to be explaining several things to her, and she appeared to be listening as though she had made some kind of a mistake. She kept nodding her head in what looked like sincere appreciation.

Perhaps she didn’t pawn him off to the troop after all. Maybe she just misunderstood what she was getting her son into. Many people don’t have a good idea of what they are getting themselves into. Which is exactly why the troop instituted the three qualifying hike rule to make sure everybody knows what’s coming when we went on the week long fifty mile hike.

I have to admit, thinking back to those fifty-mile hikes, I had some of the best times of my childhood. Fishing in pristine lakes, being in huge beautiful valleys surrounded by snow capped mountains without any other people in sight except for my friends and me. Seeing bears and deer and all kinds of other animals in their natural habitat is something you don’t ever forget.

It turned out this guy was doing marketing experiments for a church. There was a certain church in the area, whose name he made me promise I wouldn’t repeat. They were testing different marketing slogans. It was a rather big church, a non-denominational Christian church, and they were always trying to expand their members. They hired this guy from an advertising company, and would come up with different slogans for his message board, and simply note people’s reactions.

He would measure their reactions by how often they did double takes, if they slowed down when they passed him, or if they came up and talked to him. He told me that so far, the message that had a positive spin had the most effect on people, with messages of imminent world destruction coming in a close second.

So if the marquee messages at your local church alternate between peace and love, and threats of eternal hell bound damnation, now you know why.

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Most people are a little bit put off when they hear the word “persuasion.” Many people immediately call to mind a push car salesman, or that guy that followed you around in that shop and wouldn’t leave you alone. Or maybe you had some sales representative who came into your home in what you thought was an initial consultation, but they literally wouldn’t leave without an order.

I don’t know if you’ve ever worked in sales, but it can be a tough business. Many salespeople work on pure commission. That means if they don’t make a sale, they don’t get paid. And after a week or two of no sales, they can get pretty desperate. Sometimes they can be pushy, rude, and obnoxious.

This is not the persuasion I’m talking about here. The kind of persuasion I’m talking about is helping the client get his or her needs met in the most efficient and mutually beneficial way. There is kind of a fuzzy line here. It is entirely possible for a skilled and ethical sales person to actually create the need and desire, and then fill it with their product.

That is how marketing works in general. When Bill Gates designed the windows operating system he pretty much convinced the world it was something they needed. There used to be only two flavors of spaghetti sauce you could buy at the supermarket. Now there are plenty. There was nothing stopping people from buying a jar of plain sauce, and then adding ingredients to it at home. But nevertheless, they created all kinds of new flavors, convinced the public that they wanted them, and now they sell very well. Many people’s favorite spaghetti sauce is a flavor that didn’t exit before.

So persuasion isn’t bad, so long as the person you are persuading is going to benefit from doing what you persuade them to do. Persuading somebody to do something may very well even create a net increase of happiness and pleasure in their life.

So what about covert persuasion? When we think of covert, we usually think of some CIA spy sneaking around, or a band of Ninja’s surrounding the house of a Daimyo in order to assassinate him. But covert means without conscious knowledge.

There are many cookbooks that show how to slip healthy food in to seemingly unhealthy snack foods for kids. For example, slipping some carrots into a grilled cheese, or putting some vitamins into a milkshake. This is covert. Done without the knowledge or express consent of the consumer. Is it bad?

Most people have an aversion of salespeople. And when a salesperson starts talking, people usually clam up. Which means they likely won’t get to experience the increased happiness and benefits of owning a new product or service. And when people put up resistance, they usually don’t think very clearly. Most of their thought processes is in protection mode, which greatly reduces their chances of seeing opportunities.

Covert persuasion can be seen as presenting opportunities in such a way to make it easy to see all of the benefits, so they can better make a decision.

Ideally, clients would walk into your shop; give you a list of all their criteria, down the finest detail. You could then input them into your inventory computer, and out would pop the best product for them.

However, people are not robots. Our wants, needs, and desires can be very vague and slippery. Sure we want to buy a new car, but which one? What is important about it? What do we want to feel when we drive our new car? Safe? Envied? Powerful?

A skilled salesperson can make a client feel safe enough to share their desires, and allow the salesperson to match their product with the desires of the customer. And that is the heart of persuasion. To show others that what you have to offer, is a match for what they want.

Doing it covertly simply means that you are not treating people like robots, and you don’t expect them to spit out a sheet of all their exact criteria. You are allowing them to be fully human, and respecting the vagueness of their desires.

And the better you are at showing them that your product or service best meets their needs, the more they will enjoy it and benefit from it. And that is a fantastic win win situation. They get their needs met, and a product they will enjoy and use, and you get to make sale and a commission.

So if you are on a journey of learning NLP for persuasion, and covert persuasion, don’t be put off by negative stereotypes of sales and persuasion. Sure there are some bad apples out there who abuse these, but when used correctly it is much better for everyone involved.

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Turns out he and his wife had been planning on taking a vacation as soon as they could get their respective vacation times at their jobs to coincide. Their bigger plan is to take on last vacation together, kind of like a second honeymoon (even though they’ve only been married 2 years) before starting to build a family.  Seems that they take a pragmatic approach. Get married. Save money. Have kids.

“So what’s the problem?” I asked. “You guys sound like you’re really together! You guys are able to plan your life together, and make your plans that that you an easily achieve them. You are a lot better than most people. Most people shoot first, then maybe think about aiming in couple weeks. What gives?”

After my friend explained his problem to me, I understood. It seems that they both had their respective hearts set on a specific vacation place. And they both assumed that the other person had agreed to go to their place. And when they sat down to plan their fun, they realized that they weren’t on the same page. And since they both kind of viewed this as a ’last vacation together’ kind of thing, neither of them wanted to budge.

Which is interesting in and of itself. Most people can make plans, and then follow through. But we can run into problems when you don’t communicate well with others who will be involved in those plans. It’s like when other people don’t object, we assume that they will go along with us. I reminded my friend about this, as raising a kid requires that you be flexible and communicate well. I asked my friend that since they were both guilty of the same thing, if they could compromise.

“What do you mean, compromise?” My friend asked. “I want to go here, and she wants to go there. They are totally different. One person has to lose for the other to win.” Aha. I thought I saw the problem.

I was reminded of a business negotiation seminar I took. We would role play being different business situations, and practice these negotiation skills. For example, a Union Boss would want more health benefits, more vacation time, and higher pay. The Business Manager would want to save money wherever possible. The trick in being a negotiator, was to keep asking “What’s important about that?” Until you got a point where the Union Boss and the Business Manager could find a solution that would satisfy both of their respective deeper needs.  

For example, the Union Boss’s underlying concern was that the workers would realize that the company was serious about taking care of them, as the increases in health benefits and wages were really only symbolic. And the Business Manager was concerned with the long term growth of the company. As a ‘pretend’ negotiator, I explained to the Union Boss that the more stable the Business manager thought the future of the company was, the more willing he’d be to extend their long term contracts. And I explained to the Business Manager that by giving just a little bit of a raise, they would be much more willing to lock in that rate if it were for an extended contract period.

It was an interesting seminar that taught a lot about negotiating, and the importance of communication. Especially when you are able to find out what’s important to the people you care about, so when you make plans for the future, you can be sure to involve everyone.

I explained this to my friend, and we actually role played a few scenarios between him and his wife.  After a few practice rounds, he was convinced that they would be able to find a new place which would satisfy both their vacations needs for their second honeymoon. 

They invited me over to dinner a few days later. I tepidly asked them about their vacation, hoping I wasn’t precluding myself from any future dinners by starting world war three.

They both immediately broke into huge grins. Aha! I thought to myself. Maybe they would at least give me partial credit for solving their marital problems. Where would they go? Greece? Italy? Mexico? Maybe they’d let me house sit. They have a really nice, really HUGE flat screen HD TV.

“We canceled our vacation!”

Huh?

“We decided to put the money into an extra room. We’re building a nursery!”

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