Archive for the ‘Social Proof’ Category


The Irresistible Power of Social Proof

The Pull Of The Crowd Imagine that you’re walking down the street on a lazy, Sunday afternoon. Maybe you’re going to the mall, or to meet up with a friend for lunch. You’re in no hurry. You’ve walked down this street many times before; you know all the shops inside out. As you’re strolling down [...]

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