You can dramatically increase your powers of persuasion with the simple application of some incredibly effective but not widely well known laws of persuasion and influence. These are not esoteric theories thought up by ivory tower professors, these are hard and fast rules proven time and time again by social experiments on the street.

The law of persuasion you’ll be learning today is Comparison and Contrast. This is a simple rule that has been applied to
salespeople, real estate agents, and government ministers of propaganda for incredibly massive results of compliance and dramatic increases in income.

This law affects how you view one item, or idea when compared to another. When viewed against something similar, the idea or thing in question is viewed much differently than when viewed alone. There’s the old joke (that pre-dates email circulated jokes) about the kid who wrote a letter home from school. He’d gotten a girl pregnant, wrecked his car, accidentally set fire to his dormitory, and accidentally killed the school mascot. He ended the letter by saying, “just kidding, but I really did fail maths.” The idea being that failing maths was much less horrible when compared to all those other things.

This has been proven in studies with university students. They held their hands in a bucket of water, and then guessed the temperature. They took data from several students, got an average, and then repeated the experiment. Only this time they had them hold their other hand in a bucket of cold water. Again they took several data points from several students. Next they repeated the experiment, only the other hand was now placed in a bucket of warm, almost hot water (they didn’t want them to hurt themselves.)

The results were as you would expect, in light of the compare and contrast law of influence. With their other hands in hot water, they underestimated the temperature in the test bucket. With their other hand in cold water, they overestimated the temperature in the test bucket.

More proof.

A restaurant served several bottles of wine. The most expensive bottle was $80. They sold very few. Then a marketing expert suggested they add another bottle at significantly higher price. Over $200. That’s all they did. They didn’t increase advertising, the wait staff didn’t suggest buying wine any more than they did before. The mere presence of a much higher priced bottle of wine made the 80 dollar bottle seem like a bargain in comparison. Sales went through the roof.

Countless retailers have noticed this phenomenon. They have an old product, that sells at a certain rate. They introduce a new product, which is new and improved, and costs more. They naturally expect people to buy the new product, which a few do. But they old product suddenly jumps in sales.

Why?

Two reasons. One is that it looks a lot cheaper now, that there is a more expensive product sitting next to it. Secondly, the law of scarcity is now in play, as a new product presupposes that the old product is being phased out, and won’t be around much longer.

Combining any two of these laws together can give you an incredible persuasive edge.

Real estate agents have been known to use this law in a way that borders on the unethical. The real estate company maintains a house that is in not such good shape, and in not such a good part of town. The new clients come in, and ask to see houses within certain budget.

Guess which house they see first?

The broken down house in a not so good neighborhood. And it happens to be right at their price range. Of course, the next house they see is only a little higher than what they wanted to pay, but it’s so much nicer! It’s a bargain!

Just like any particular art of persuasion and method of influencing people, there are ethical ways, and unethical ways to apply them.

If you happen to be selling things, then it may be a good idea to keep around a much more expensive product, or display one on your web site in order to boost sales of the more inexpensive one.

If you are persuading someone of an idea, give them two choices. The one you’d really like them to choose, or one that sounds absolutely horrible, expensive, painful, and complicated.

If you are on the receiving end of a persuasion, this one can be hard to dodge, as it usually comes in unexpected. The best defense would be to take as much time to weigh the pros and cons of your decision, to give your conscious mind a fighting chance against these ancient human hot buttons. In the case of the wine, it may be a good idea to decide how much you want to drink wine, and how much you’re willing to pay before you take a gander at the wine list.

If you’ve been reading this articles, then you might be starting to see these laws in effect everywhere you look, which they are. Once you get a handle on all seven of them, you’ll open up a hold new world of persuasion, both on the persuading side, and on the defensive side.

There are few things that work more to create a unconscious desire to buy or acquire something that scarcity. Even though
scarcity is the oldest trick in the book when it comes to sales, it still works. Any time something is in limited supply, or the time is
scarce, in the form of an impending end to a sale, buying desire can quickly reach feverish pitches.

Why is this? Is this some ancient form of mind control or conversational hypnosis? Is this massive brainwashing on a collective
scale? Some believe that we are trained by governments and industry to become attached to things that we can’t have, so that
we’ll continually be in a buying state of mind.

It’s actually the other way around. For hundreds of thousands of years, Mother Nature, or God, has been programming humans
through evolution to react strongly whenever scarcity rears its head.

Imagine this situation. You have a group of a hundred or so primitive humans. They are largely nomadic, and agriculture is a
thing in the distant future. They have to hunt for every meal. When somebody comes back with a particularly large catch, say a
giraffe, its time to eat, as they don’t know how long it will be until they catch another giraffe.

Now imagine two different genetic makeups. One is a person who takes his time eating, doesn’t push to the front of the line, and
passively waits his turn. The other is a person that when valuable resources show up, he steps on toes, pushes others out of the
way, and gets what he wants.

Which one of these pair do you think will be more likely to pass on his genes? Remember, to mind of a primitive human, an
attractive member of the opposite sex is also a resource. Men fight between each other for the best women, and women fight
between each other for the best men.

So here we are hundreds of thousands of years later. We’ve build cathedrals, sent men to the moon, and create beautiful works of
art that have lasted millennia. Yet deep within us all is that drive to “get it before somebody else does.”

There are plenty of ways that savvy markets use this aspect of the human condition. There are plenty of ways to imply scarcity
about any given situation. Time running out is a scarcity of time. If you receive special information, that is not given to the
general public, that information is trusted much more, as it triggers the scarcity response.

Even waiters, when they use the law of reciprocity when they casually mention to a customer that the fresh fish isn’t all that
fresh, can greatly leverage the effect simply by prefacing their statement with, “I don’t tell this to everybody…” This powerfully
combines the power of scarcity (scarce information) with the power of reciprocity (free, useful information).

When something is on sale, and there are only a few of them left, there is a powerful combination of scarcity and social proof.
Scarcity because the item is limited, and social proof because everybody else wants it. Is it any wonder that every year on Black
Friday (the Friday after Thanksgiving when all the sales start in the U.S.) there are many injuries, and sometimes even deaths due
to stampeding crowds after a discounted X Box?

It is all to easy to succumb to these ancient evolutionary hot buttons. One way to defend against the law of scarcity is to ask
yourself a few questions:

Did I plan to purchase this, or is this an impulse buy?
Could I get a better one someplace else?
Would I be better of waiting for the next model? (As many people should have asked with the recent iPhones).
Would I be so incredibly determined to buy this if there were an unlimited supply and nobody else wanted one?

Sure, it’s tough to think rationally when evolutionary programming kicks it, but if you want to avoid mindlessly following the
crowd, your rational mind is all you’ve got.

If you in sales, you should be applying scarcity every chance you get. Scarcity of time. Scarcity of product. Scarcity of
information. All of these will increase buying temperature of your potential clients, and can make you a lot more money.

There is a proven law in the world of persuasion that is so effective, it allowed a cultish religious group to go from barely scraping by to raking in millions of dollars a year in donations. So much so that this particular organization was later busted for tax evasion.

This simple law has also been shown by waiters and waitresses in the know to drastically increase the amount of their tips, merely adding a few extra words during the time in which they take their customers order.

Even cultures are based around this law. Ridley, in his book “The Origins of Virtue,” described this as “gift giving as a weapon.”

What is this powerful tool? This irresistible law of influence that it has been used, even by you?

Reciprocity.

The aforementioned religious group was the Hare Krishnas. Before they discovered this law, they would simply ask people for donations in the airports. Most people wouldn’t give them the time of day.

But then they switched their tactics. They gave a small flower to their “mark,” and then asked them for a small donation. It’s important to understand they way they gave it to them.

Giving a flower, and asking for a donation sounds similar to a “you scratch my back, and I’ll scratch yours kind of arrangement,” but the way the exchange happened, it was anything but.

The flower was first given, as a gift. No strings, no expressions of future expectation. Simply, “Here, this flower is for you.” Then they would ask if they could possible get a small donation.

They made no statement about the flower, or even motioned towards the flower. The two incidents, the giving of the flower, and the asking for the donation, were treated completely separately.

Once they Krishnas started handing out flowers, they money started coming in.

In a famous experiment described in Cialdini’s “Influence, Science and Practice,” this was shown experimentally several times.

It was set up with two people, A and B. Then a third person came in, C. B and C were in a room, looking at pictures, and writing down their impressions. C thought that A was doing an experiment, and B and C were participating in the experiment.

However, C was the only test subject, with A and B in on the game.

Half the time, B would disappear momentarily. He came back with two cokes, and gave one to C.

But all of the time, B would ask C if he would buy some raffle tickets for his kids baseball club (or some other club.)

The times that B gave C a coke a few minutes before asking, C bought a raffle ticket over 70% of the time.

The times that B didn’t give C a coke, he bought one less than 30% of the time.

A great way to use this law of influence if you are a waiter or waitress, is to give your customers some “inside information.” The apple pie isn’t so fresh, or the fish is actually frozen. They’ll appreciate the advice, and when it comes time to tip, they’ll be more generous. Reciprocity in action.

One thing to keep in mind, is that the feeling of reciprocity does have a shelf life. It generally dies very quickly, so if you are going to apply this law, keep in mind a couple things.

Don’t ask for the favor too soon after you did something nice. Then it will appear to obvious and underhanded. But if you wait too long, the effect will die out.

If you are on the receiving end, there’s not much you can do. Simply refusing a request, after you’ve accepted a gift is a hard thing to do. The best bet is to simply beware of Greeks bearing gifts.

Studies have shown that the more personalized, and unique a gift or favor is, the more effect it will have.

Buying a beautiful woman a drink at a bar may be a step in the right direction, but it won’t likely have any strong effect of reciprocity. Unless of course you do it in a personal and unique way. I suppose you could spy on her and watch what she’s drinking, and eavesdrop so you can learn her name, and then show up, call her by name, and give her her favorite drink, but that would probably be too creepy.

This works best in established relationships. If you get to know a person, and really get to know their likes and dislikes, then giving a personalized, unique gift can have tremendous effects.

The best salespeople are the ones that develop genuine relationships with their clients, and really pay attention to what they have to say.

Getting an automated email on your birthday is one thing, but sending a hand written note on a card, that speaks to who you really are will put you ahead of the pack.

This is one automatic hot button that you should be aware of in today’s world where we are seemingly surrounded by marketers. Pay attention to the giver, not the gift. What do they want? Do you know they well? Would you feel comfortable granting them a favor in the future?

As the saying goes, nothing is more expensive than a free gift.

Imagine that you’re walking down the street on a lazy, Sunday afternoon. Maybe you’re going to the mall, or to meet up with a friend for lunch. You’re in no hurry. You’ve walked down this street many times before; you know all the shops inside out.

As you’re strolling down the sidewalk, you happen to glance a large crowd across the street. They seem to be clustered around the entrance of a particular store. You think you know which shop they’re in front of, but you can’t make out the name because there are so many people. The people all looking intently at the shops entrance. They’re not idly chatting amongst themselves, or starting mindlessly at their cell phones. A few seem to be standing as high as they can, stretching their necks to get a better view.

What is going on?

If you are curious at all, simply be reading this, then you’ve fallen prey to the irresistible pull of social proof. Had this been a real occurrence, there’s a fifty-fifty chance you would have crossed the street at the first opportunity to see what all the fuss was about.

The basic mechanism of social proof is that whenever in doubt; check your peers for guidance. The group usually knows best. At least that’s the assumption.

Sometimes referred to the herd mentality (perhaps a bit derogatorily), social proof is not something many would admit to falling under the influence of. When asked why you are wearing that particular clothing item, most people wouldn’t readily admit it was because everybody else was.

We humans don’t like to admit that we are sometimes mindless herd following automatons, going wherever the crowd goes.
But study after study shows that social proof wields a very powerful influence on personal decision-making. There are several different kinds of social proof of varying strength.

In the above example, you weren’t in any hurry, and it wasn’t dangerous nor did it cost you anything to cross the street to see what was going on. In this case, social proof can be very, very strong. Marketers love things like this, as it gives them nearly free advertising.

For example, if you were to click on Youtube, and see five or ten different videos, all with relatively the same title, and all with relatively the same thumbnail image, what would you use as your guide to decide? Most quickly check the view count, and simply choose the one with the highest views.

Social proof in action.

The strange thing is that although study after study bears this out, few people will admit to doing so. We like to believe we have rational reasons for doing things, and due to the wonders of cognitive dissonance, we actually convince ourselves that we made a rational decision microseconds after we were unconsciously swayed by social proof.

Is this some kind of deficiency of our celebrated human mind that has created language, culture, and spaceship to the moon?

Not at all.

Our brains and bodies (at least in their latest revision) evolved and were refined for hundreds of thousands of years in a time when our daily existence was a struggle for survival. For the vast majority of human history, we were a relatively nomadic people, having to deal with ever changing geographic and whether conditions. Uncertainty was a part of life.

So we developed an instinct to follow the crowd. It was safer, it helped us survive, and our ancestors passed down those genes to us.

Sure there were the non-conformists of the day who zigged when everybody else zagged, but they didn’t survive long enough to pass on any of those non-conformist genes. They either got eaten by tigers or fell of cliffs while the rest of the group was safely following the riverbed, in a large, protected group.

Even today, social proof can be an extremely useful tool. Once I took a trip to a foreign country, and I was at a complete loss of where to go to get my baggage. I couldn’t read any of the signs, and instructions had been given in a language I didn’t understand.

Luckily, social proof came to the rescue. All I did was follow everybody else, and stick close to people that I recognized from my flight. Sure enough, I arrived at the correct baggage carousel (there were about eight) along with everybody else. Social proof does have its benefits.

In other cases, social proof can take some time to take hold. Consider the following example.

In the 50′s in farm country in the United States, a new type of corn was created that yielded 20% more corn per plant. This would mean a direct increase in salable product by 20% for the farmers, without any increase in land or water use. The plants had been adequately tested and shown to consistently produce 20% more corn.

They gave the new seed to a few farmers, and despite their success, the neighboring farmers were reluctant to try it at first. Then they slowly introduced it into their crops, in small percentages at first. It took a full 9 years before all the farmers had switched completely over to the new crop.

In this case, the social proof of the farmers using and benefiting from the new seed was tempered by a sense of protection of their current state of affairs. Surely they wanted to increase their yields and their income, but they also wanted to make sure they protected what they had.

There are still plenty of ways that social proof is beneficial. It saves thinking time, and it ensures you aren’t making any horrendous mistakes. Be careful though. Don’t fall into the trap of thinking, “It’s better to fail with the crowd than succeed on my own.” This has tendency to limit your success in life.

Social proof is everywhere you look. In advertising, in the clothes that you wear, and even the precise moment you decide to cross the street, when waiting in a crowd.

Despite our vast advances in technology, science, arts, literature, space exploration and human development, we are still, at heart, pack animals.

One powerful way to make sure you aren’t getting sucked into anything is to try and imagine doing whatever it is you are doing, if nobody else was doing it.

Would you suddenly cross the street to look into that shop if nobody was gathered in front?

Would you wear that particular clothing style or brand name if nobody else was?

You’ll find that if you take the time to question your choices, and choose based on your own consciously determined preferences, and not those of the crowd, you will gain much more self confidence, as well as stand out from the crowd.

And pretty soon everybody else will be following you.

We humans fancy ourselves as highly evolved animals that have rational minds, advanced language, arts, society, culture and a host of other advanced technologies. We don’t like to think of ourselves as irrational creatures that are at the mercy of ancient evolutionary hot buttons.

The truth about us, however, is that we are far more susceptible to seemingly innocuous external factors than we’d care to admit.

There have been seven demonstrated elements, or influence hot buttons, that we, unfortunately, have a hard time resisting. When they are effectively combined, either by design or by accident, they can cause us to buy useless gadgets like pet rocks, or go bezerk and follow a dictator and stand by while millions of innocents are put to death.

It also caused our ancestors to live long enough to reproduce, and pass on their genes that made them susceptible to this kind of influence to us.

This can be good news if you are a salesperson, or in need of some skills of influence. It helps to know what these are so you can both use them to persuade others, and to defend against them when you find yourself doing or buying something that you wouldn’t normally do.

This article will be a brief overview of these six elements, and each one in particular will receive further examination in a further post.

All six of these are described by Dr. Robert Cialdini, PhD, in his book “Influence, Science and Practice.” It is a must read no matter your profession or position in life.

These are not theories, based on some esoteric branch of psychology. These are laws of influence that have been ascertained by careful, scientifically designed social experimentation.

These Laws of Influence are as follows:

Reciprocity

When somebody does something for you, you will feel an unconscious desire to repay the favor. This can be exploited when somebody gives you something that you don’t really want, or need, and then later asks you for a favor. When this happens, it is almost impossible to reject the request.

Authority

The more authority somebody has, the more persuasive there message will be. If some homeless guy on the street tells you to buy gold, you’ll likely ignore him. However, if Warren Buffet buys a 15 second TV commercial, and tells you to buy gold, there will be a lot of people buying gold. Same message, different source.

Social Proof

Safety in numbers. When in doubt, look to the crowd for guidance. Humans are highly social animals, and depend largely on the group in order to make our decisions. Much more than we’d like to admit. If you see one guy standing on the corner staring up at the sky, you’ll look at the guy and wonder what’s wrong with him. If you see ten guys standing there looking up in the sky, you’ll stare up into the sky.

Scarcity

The scarcer something is, the more valuable it is. If you go to the DVD store, and there are fifty copies of the latest movie, it may seem interesting, it may not. But if all fifty copies save one have been rented out, you’ll be much more inclined to rent the one that’s left before you miss your chance.

Comparison and Contrast

Our judgments on the value or other attribute of something is largely influenced if it is compared to something similar. That fifty-dollar bottle of wine may seem too expensive, but not when the only other bottle of wine on the menu is $350.

Commitment and Consistency

We are much more likely to follow through with an action, or hold to an opinion, when we make a public statement to that effect. Jury trials where each juror actually verbally states his or her vote last much longer than jury trials that use the secret ballot system. Once people make a public statement of opinion, they are generally resistant to change it.

Liking

We are much more prone to believe an idea or suggestion when it comes from somebody we identify with, or like on a personal level. Waiters to discreetly tell the customers which menu items are overpriced receive much higher tips. The customers feel they are getting special, personal treatment.

Stay tuned for an in depth look at each influence factor. You’ll learn how to use them in sales and persuasion, and defend against them in life.

The Milton Model is likely the most persuasive set of language patterns every designed, and can go a long ways in drastically increasing your influence and charisma in almost any situation.

But like with any tool, these can be misused. They were designed to be used in a therapy setting, where the listener was there explicitly to get rid of some kind of emotional problem. So they were very open to listening to the words of a powerful therapist to induce positive personal change.

But what happens when you are on the receiving end of these, and you feel as though you are being persuaded against your will? What happens when you are somewhat interested in buying product, but you really haven’t made up your mind yet? Is there a way to defend against them so you don’t go home with a product (or person) that you otherwise wouldn’t have?

Yes there is. The antidote to the Milton Model is the Meta Model. The Meta Model asks for specifics where the Milton Model is vague.

The Meta Model is a fantastic tool to get clarity in any situation where there is vagueness, but in this post we’ll look at it solely as an antidote for the Milton Model.

Anytime you hear a vague statement, there is something left out according to:

Who
When
How
Why
What
Which
Where

So all you need to do is to ask for specifics along these lines. Let’s go through some examples, along the lines of “dollar cost averaging is the best way to make money in the stock market.”

Milton Model:

Many people believe that dollar cost averaging is the best way to make money in the stock market.

Meta Model:

Which people? How did they come to that conclusion? What other methods did they try?

Milton Model:

It has been proven for many years that dollar cost averaging is the best way to make money in the stock market.

Meta Model:

Proven how? By what methods? Proven by who? Against what standards? How many years?

Milton Model:

You can make money with dollar cost averaging.

Meta Model:

How much money? How long will it take? Has anyone ever lost money using dollar cost averaging?

Milton Model:

The more you study dollar cost averaging, the easier you’ll make money.

Meta Model:

Is there any other way to make money other than dollar cost averaging?
Has anyone made money in dollar cost averaging without studying?
Has anyone studied dollar cost averaging and lost money?

The basic structure of the Meta Model is to pinpoint whatever is vague, or whatever is left out, and ask for specifics. A fantastic way to get used to doing this is listen to any political speech, or read any Op/Ed piece in the newspaper or online, and see how many vague statement there are.

A vague statement, a statement that doesn’t specify the why, how, who, when, etc, is usually referred to a Meta Model violation. You’ll soon find that politicians, marketers, preachers, and persuaders or all kinds make their living through Meta Model violations.

Just be careful, though. While the Meta Model is a fantastic tool for uncovering specific information, it can be incredibly confrontational. Use caution when using it, and try not to use it on your friends. Only on salespeople you’d like to go away in hurry.

To see how antagonistic this is, go to any online forum where religion or politics is being discussed, and call out any Meta Model violations you see, from both sides of the argument. You’ll soon be the most hated member of the forum.

Most often, people use vague language not because they are consciously using the Milton Model for persuasion and influence, but because they really aren’t sure how to back up their opinions with facts or information. So when you use the Meta Model, most people will take it as a personal attack.

However, in other situations, when having an argument with a close friend or partner, the Meta Model, when used with kindness and compassion can be a great tool to find out what the problems or issues really are, so you can work through them and improve your relationship.

More information on how to use it in a positive light will be treated in a different post.

The Milton Model is widely recognized as the most comprehensive set of language patterns that you can use in your daily conversations for powerful influence and persuasion.

Today’s pattern is called “Compound Suggestions.” It’s a great way to “sneak” a suggestion past the conscious critic of your listener, so that automatically take it as true without question.

The way to construct it is to make a statement, either by itself or set up with one or more other language patterns, and then follow it up with a statement that is going to be automatically perceived as true.

These true statements can be general truths, specific truths about the listener that you’ve already verified, or tag questions.

While the listener is unconsciously, (or consciously) pondering the first suggestion, you quickly make the second, obviously true statement. The truth of the second statement will bleed over to the first statement and will make it much easier for the listener to accept as true.

Some examples.

Exercise is the best way to lose weight, and staying healthy is important.

Here, “exercise is the best way to lose weight,” is the persuasive message, while “staying healthy is important,” is the general truth.

Dollar cost averaging is the best way to make money in the stock market, and having enough money is very important.

So the persuasive idea is “dollar cost averaging is the best way to make money in the stock market,” and “having enough money is important,” is the generally true statement.

To make this even more powerful, you can dress up your persuasive statements with as many other language patterns as you like, just so long as you finish your statement with something that is true.

Back to the “exercise is the best way to lose weight” example:

Many people have discovered that exercise is the best way to lose weight not only because it’s the most effective, but also because you don’t have to worry so much about counting calories or any other of that stuff. And being in shape is really important.

Idea = dollar cost averaging is the best way to make money in the stock market.

Expert money manager that have been around for a long time keep coming back again and again to the simple truth that basic, dollar cost averaging is the best and easiest way to make money in the stock market. And having enough money in your future is important, isn’t?

More and more people are starting to discover that by not only reading this blog on a daily basis, but also sharing it with others through the various bookmarking services available can drastically increase your ability to influence and persuade others, giving you the skills to increase your income and be more charismatic. And it’s good to improve yourself, isn’t it?

The Milton Model is a fantastic set of language patterns that you can easily use to persuade and influence others through simple conversations. Today’s pattern is called “I’m Not Going To Tell You,” and is very simple, yet very powerful, as it can set up the right frame of mind in your listener for an effective persuasive communication.

When you say, “I’m not going to tell you,” the listener goes into a quick mini trance. Since you say you aren’t going to tell them anything, their mind switches off its conscious critic, or judge of what is being said. Whenever we are listening to somebody speak, unless it’s a close friend or family member, we are at least on some level, questioning everything they say to make sure it’s valid and not dangerous. This usually happens subconsciously, and when people are violating any imagined safety, we usually get an “icky” feeling when speaking with them.

When you say “I’m not going to tell you,” however, the implication is that it is completely up to the listener to accept or reject the next idea, and that takes the pressure off, and the listener switches into a kind of “what if” thinking that allows them to consider other possibilities

Some examples:

I’m not going to tell you to participate in this investment seminar.

I’m not going to tell you to lose weight with exercise.

I’m not going to tell you to practice these patterns on a regular basis with all your friends and watch in amazement at what happens.

You can also follow up your statement with many other language patterns. For example you can talk about some other people that have decided to take your suggested course of action and have had fantastic results.

I’m not going to tell you to exercise to lose weight. Even though many people have found that exercise really is the best way to lose weight, and they’ve saved a lot of stress and money over goofy diet programs and herbal remedies that don’t work, in the end it’s your decision to decide whether or not you’re going to lose weight.

I’m going to tell you to enroll in our online investment seminar until you are absolutely ready. Most of the tens of thousands of people who have made a considerable amount of money through our systems also needed some time to decide whether or not this is the right investment plan for you.

I’m not going to tell you to read this blog on a daily basis, as you are very busy and need to budget your time wisely. Most people who have decided to read this blog daily after deciding that the information presented her is priceless and can earn you a considerable amount of wealth and happiness also have time constraints. So it’s important to choose wisely, here.

I’m not going to tell you to click the “share” button, as that would be a bit presumptuous. I really have no idea if you’ve found this blog interesting, or if you think that the Milton Model can be used in your daily conversation to get fantastic results. I’ll let you decide whether you want to click the “share” button so that others can benefit from this free information as well.

The Milton Model is an amazingly simple yet powerful set of language patterns that you can easily use to persuade and influence anybody you happen to find yourself in a conversation with.

Today’s pattern is called the “Single Bind.” It is similar to the cause and effect, or the complex equivalent patterns, in that in links two ideas. In the single bind, however, the two ideas are linked only to each other.

For example, if I used the cause and effect pattern to say that if you exercise you will lose weight. This implies that exercise isn’t the only thing that will cause you to lose weight (e.g. proper diet, stress, smoking, etc.), and weight loss isn’t the only thing that results from exercise (e.g. tiredness, injury, etc.)

With a single bind, you link two ideas in such a way that they are only linked to each other. Doing one will necessarily cause the other, and the other is only the cause of the first.

They generally take one of four different forms (X and Y are in the form of present tense verb phrases, like study the Milton model, or realize your power, or understand these concepts):

The more you X, the more you will Y.

The more you X, the less you will Y.

The less you X, the less you will Y.

The less you X, the more you will Y.

You can also use comparative adjectives instead of “the more you X.” For example:

The easier you X, the happier you’ll feel.

The sooner you X, the quicker you’ll Y.

Of course, anytime you are referring to doing less of something, make sure that it’s something where doing less of it is a preferable, like standing in line at the post office.

Some examples:

The more you read this blog the sooner you’ll start to discover that you’re using these patterns on a daily basis.

The sooner you realize that the Milton Model is the easiest and most powerful way to persuade others, the easier it will be to get the things you want out of life, while helping others as well.

The quicker you start to see opportunities for these patterns around you, the more profitable you’ll naturally become.

You can also use this pattern to sneak and idea past your listener’s conscious critic, by putting an extremely desirable idea in the “Y” end of the phrase, and then put the idea you’d like to persuade your listener of in the “X” side.

The sooner you realize this is the best blog in the world, the easier it will be for you to learn powerful techniques here that will allow you to easily persuade others to happily give you whatever you want.

The more you appreciate your own potential, the quicker you’ll find ways to express it in ways you’ve never thought of before.

The sooner you click on the “share” button below, the sooner you’ll skyrocket your levels of Karma, allowing you more charisma and persuasive power than you’d ever thought possible.

The Milton Model is widely regarded as the most effective and most powerful way to conversationally persuade and influence others. You can use it for virtually any purpose in any conversation you happen to find yourself in.

Today’s pattern is called “Open Ended Suggestions,” and they are good for generating some good feelings in your listener, either for and end in and of itself, or to attach that good feeling to yourself, your product, or your idea.

An open ended suggestion is a statement of potential about the future, without any limits on how it can be achieved or how much can be achieved.

These are great because they don’t violate or break rapport with your listeners “model of the world.” For example, if I said you can make some serious money in the stock market, and then started talking about some clients that have made 50% returns in one year, that may get mixed results.

To somebody who thinks that 20% is a dream come true, 50% sounds like easy money. But to somebody who thinks it’s possible to achieve returns of 100% or more, 50% may sound like chicken feed, or the slow road to wealth.

When you leave the amount or the limits vague and open ended, you allow the listener to fill them in with whatever they consider to be “a lot of money,” to use the stock market example.

Some other examples:

You can really make some pervasive changes in your life.
You can really lose some serious weight.
You can become incredibly charismatic.
You can become an expert in the Milton Model.
You can achieve fantastic results with the Milton Model.

None of these statements put any limits on how much of each particular thing you can achieve, or even how you can achieve it. Because the are vague, the listener will fill in the blanks with their own experience, thereby making it “real” for them. This will generate some pretty positive feelings about what’s possible in the future.

Now that you’ve to your listener or reader thinking in really good terms about the future, you can use it a couple of different ways.

If simply throw in statements like this here and there, pretty soon your listeners will start to unconsciously associate that good feeling with you. So much so that every time they see you, they will start to feel really good about themselves on an unconscious level. They will see you as somebody with a great deal of charisma and magnetism.

Many politicians have become successful simply because they made people feel good about themselves whenever they gave a speech or sound bite.

Another way you can use this is once you’ve got your listener thinking in positive terms about their future, you just start talking about the idea, course of action, or product you’d like them to consider.

Some examples:

Most people can earn a considerable amount of money in the sock market. One way to do that is through our Acme Stock Market Speculation Home Study Course.

People can achieve extraordinary success by small changes to their behavior. Many people have made positive changes at our seminars held around the world every year.

People can easily achieve massive success in any area of life through some simple applications of the Milton Model. Those that read my blog on a daily basis know that it is filled with countless strategies on how to do just that.

Many people can find wild happiness, wealth, and love through the application of Karma. One way people like to practice Karma is by clicking on the “share this” button below.