The Irresistible Power of Social Proof

The Pull Of The Crowd Imagine that you’re walking down the street on a lazy, Sunday afternoon. Maybe you’re going to the mall, or to meet up with a friend for lunch. You’re in no hurry. You’ve walked down this street many times before; you know all the shops inside out. As you’re strolling down [...]

Beware Of Infinite Loops

Answers That’s what she wanted. She had been waiting for me for almost two hours, when I came wandering up. Where was I? Why didn’t I call? How could I do this to her, didn’t I know that she felt like a fool standing there all alone like that for so long? What must people [...]

Who Is Steering Your Ship?

Full Speed Ahead It’s funny the way things work out sometimes. There are all kinds of stories about how some character spends their whole life running away from something only to find it was what they needed all along. They just needed to see it in a fresh light. Or the familiar story of somebody [...]

Integration of Parts

Come Together I remember once I went to see a movie a while back with this girl I was dating. It was this particularly large multi plex with around thirty screens or so. When we went, we didn’t really have any specific movie that we wanted to see, just that we’d decided to see a [...]

Are You Committed?

Dumpster Diving Once there were these two crows. They were just hanging out, minding their own business, waiting for some free food. They had recently noticed that a new set of vending machines had opened up next to the entrance to a mall, and next to the vending machines was a set of trashcans. The [...]

You Have More Choice Than You Think

This one or That one? The other day I was walking down the street, minding my own business. I had forgotten my iPod, so I was just lazily listening to the everyday sounds drifting around as I slowly made my way towards wherever it was that I was going to end up. I wanted to [...]

Are Guys Really Afraid Of Commitment?

What Are You Committed To? If you ask most girls, you’ll find that most guys are afraid of commitment. If you ask most guys, you’ll find that we are a misunderstood bunch, and that commitment to us means something entirely different than it does to girls. We are committed to our careers, our friends, our [...]

Tough Decisions Make A Happy Life

The other day I was watching this old movie on some obscure cable channel that I almost never watch. The movie wasn’t actually that old, not like it was black and white or anything. Maybe ten or fifteen years old. You could tell it was not a big budget film, as I didn’t recognize any [...]

How do You Make Decisions?

I was talking to a friend of mine the other day. She is a regional sales manager for a large cosmetic company. His job is to maintain contracts with all the large department stores. I never really thought about that kind of business before, but it is really competitive. She needs to maintain very good [...]

Are there Donuts in Your Future?

The other day I went looking for a new pair of shoes. I don’t own very many pairs, and I don’t particularly like shopping for shoes, so when I do go and look at shoes I want to make sure that the pair I buy is going to last a long time. It’s amazing how [...]


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