The Powerful Laws Of Influence – Compare And Contrast

The Power of Comparison To Create Enormous Influence You can dramatically increase your powers of persuasion with the simple application of some incredibly effective but not widely well known laws of persuasion and influence. These are not esoteric theories thought up by ivory tower professors, these are hard and fast rules proven time and time again by [...]

The Irresistible Power of Social Proof

The Pull Of The Crowd Imagine that you’re walking down the street on a lazy, Sunday afternoon. Maybe you’re going to the mall, or to meet up with a friend for lunch. You’re in no hurry. You’ve walked down this street many times before; you know all the shops inside out. As you’re strolling down [...]

Beware Of Ancient Fears Infecting Modern Language

Pistols At Dawn I was talking to a friend of mine yesterday, and I noticed something interesting about her speech. She had always spoken like that, but I hadn’t talked to her in quite a while. Last time we spoke was before I had become interested in language, having read several books on linguistics and [...]

Are You A Lover Or A Fighter?

Which Strategy Do You Prefer? Last week I was wandering around downtown, and I came across an interesting situation. There was a vending machine and next to the vending machine was a trash can overflowing with vending machine food and wrappers. On top of the machine was a crow, and next to the trashcan was [...]

The Secret Behind Human Intelligence

Captain, That Is Illogical Here’s an interesting mind experiment. Ready? Here is the situation; you have four cards, with the following faces showing. D, 7, 3, F. You are told that each card has a number on one side, and a letter on the other. Now you are given a statement: On every card that [...]

The Mystery Behind Cause And Effect

What’s The Meaning Behind That? I remember several years ago I was driving down the freeway, in a hurry to get someplace. I forget where, so obviously it couldn’t have been very important. I was zipping in and out of traffic, checking for cops behind me every few minutes. Just as I was about to [...]

Goal Achieving Machine

You Are Hunter I was sorting through this old stack of books I have, in order to see which ones I want to keep, and which ones I want to get rid of. I’m getting ready to move in a few days, and I don’t want to bring too much extra junk with me. I [...]

Are You Really Paying Attention?

Instant Partner The other day I was hanging out with a friend of mine on this lake. Not really on the lake, next to it. There was this restaurant with an outdoor bar near one of the shores, or edges, or whatever you all the border between the lake the land. We were watching all [...]

Don’t Keep Your Intuition On Ice

False Feedback Loop The other day I was waiting in line at the ice cream shop down the street from my apartment. I don’t usually buy ice cream, especially during winter, but something told me that buying ice cream might be a good idea today. I can’t exactly put my finger on what it was, [...]

What Is The Best Strategy?

Tit For Tat? Or Screw Your Buddy? The other day I was riding my bike downtown, not going anywhere in particular. The weather was particularly nice, so I was just riding around. I had brought a couple of books in case I found a decent place to hang out. There wasn’t anything good playing at [...]


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