Two of the most powerful and effective means of persuasion are social proof and authority. Social proof and authority are responsible or some of the greatest marketing stories of all time and some of the most horrible acts of cruelty perpetrated by societies led by evil and charismatic leaders. Due to hundreds of thousand of [...]
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I was reading this interesting book the other day on the train. It was a really good book, one that I’ve read several times. It’s one of those non-fiction books that is so packed with fascinating information and new ideas that every time you read this you can find something interesting and worthwhile. The book [...]
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There has been much debate over the last several years as to why the human brain became so large. Compared to our body weight, it is much larger than our nearest relatives, the other apes. Some of the leading theories are that we need large amount of brainpower for spatial processing. It has been argued, [...]
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I was sitting in a bookshop the other day, like I like to do, as those of you that read this blog on a daily basis have noticed. And I saw some guy walking around the shop giving out his business cards. He was very bold. He would just walk up to somebody, introduce himself, [...]
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If you’ve ever tried to convince somebody to come over to your side of thinking, you know how difficult it can be. No matter how hard you try, some people just seem to be set in their ways, their opinions, their beliefs. Imagine that you have a great idea that you want to tell your [...]
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So if you’ve read the previous article about manipulation, and you’ve decided, like most people, that you’d like to be a really good manipulator of people, or if you prefer, a persuader of people, how do you go about doing it? There are several methods. Some of which I’ll discuss here, others which I’ll discuss [...]
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