Posts Tagged ‘Marketing’


The Irresistible Power of Social Proof

The Pull Of The Crowd Imagine that you’re walking down the street on a lazy, Sunday afternoon. Maybe you’re going to the mall, or to meet up with a friend for lunch. You’re in no hurry. You’ve walked down this street many times before; you know all the shops inside out. As you’re strolling down [...]

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Virus Of The Mind

Real or Staged? A few days ago I was at this new bakery downtown. They had hired one of those guys dressed like a clown to stand in front and spin one of those signs around, to try and get traffic to come inside. It had caused quite a commotion, and there were plenty of [...]

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Social Manipulation Or Shrewd Marketing?

Beware The Door Buster I was waiting in line down at this new electronics shop last weekend. They had this massive grand opening, and they were going to give away this really cool flat screen TV along with a home theater system. They said they’d give out free raffle tickets to the first five hundred [...]

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Lessons From An End Of The World Marketing Genius

Do You Really Know What You Are Getting Into? I was hanging out downtown the other day, and ran into this particularly strange character. He was one of those guys that have the big signs warning of the impending end of the world. Sometimes his sign will say “The End is Near,” and or other [...]

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The Paradox Of Choice

Which Do You Choose? Which would you rather have, a big juicy hamburger, or a cracker with some peanut butter slapped on top? How about a nice two-week relaxing vacation on the beaches of Hawaii versus a free coupon worth on rental from your local video store? Or how about a date with Megan Fox [...]

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How To Attract Customers To Any Shop

The other day I was walking down the street, minding my own business, like I usually do. Of course, I don’t always mind my own business, there’s times when you just can’t help but to involve yourself in the affairs of others. This almost always goes well, and people don’t generally object to me imposing [...]

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Embrace Your Wickedness And Dominate All That Is

Once upon a time there was a little cat. A little too old to be called a kitten, but not quite a full-fledged cat. Kind of on the border between kitten-hood and cat-hood, whatever that means. He was still trying to figure out the difference between hunting for his own food, and chasing for the [...]

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How To Build A Successful Business

The other day I was driving down the freeway, listening to the radio. Suddenly a song came on that I hadn’t heard in a long, one that reminded me of my university days. My friend that was riding with me was eating some bread that he had just picked up from a new bakery that [...]

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